Clairo Audience in United States
Clairo has an estimated audience of 1,841,354 people in United States. 67.8% are female, 32.2% are male, average age 32.3. Top brand affinities: Home equity, Guy Fieri, Figure painting (hobby), Dog breed, UK garage.
Top brand affinities include Home equity, Guy Fieri, Figure painting (hobby), with strongest over-indexing on Home equity (32.78× the country average). Demographically, the Clairo audience skews more female with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Clairo fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 32.3 |
| Estimated audience size | 1,841,354 |
Audience persona
The typical Clairo fan in United States is more female, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 32.78× | Home & Garden |
| Guy Fieri | 8.33× | Movies & TV |
| Figure painting (hobby) | 8.97× | Arts & Culture |
| Dog breed | 1.89× | Pets & Animals |
| UK garage | 8.48× | Music & Radio |
| Home construction | 1.9× | Home & Garden |
| Product design | 2.2× | Business & Career |
| Combat sport | 1.67× | Sports |
| Tulare County, California | 9.36× | Travel & Leisure |
| Yahoo Sports Fantasy | 6.15× | |
| Isometric exercise | 6.94× | Sports |
| Home staging | 4.11× | Home & Garden |
| Fantasy Football | 9.39× | Internet & Social Media |
| Bank account | 1.86× | Business & Career |
| Pro-Ject | 3.05× | Music & Radio |
| Cass County, Missouri | 7.35× | Travel & Leisure |
| Gomer Pyle, U.S.M.C. | 20× | Movies & TV |
| Elsword | 11.93× | Games |
| Goop | 3.84× | Internet & Social Media |
| JDSU | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.48 |
| Early Adopter Mentality | POWER | 1.37 |
| Sustainability | BALANCE | 1.36 |
| Extroversion | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.0% |
| United Kingdom | 7.2% |
| Brazil | 5.0% |
See Clairo audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Clairo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.