Clairo Audience in United States
Clairo has an estimated audience of 1,841,354 people in United States. 67.8% are female, 32.2% are male, average age 32.3. Top brand affinities: Suki Waterhouse, Jessica Chastain, Kate Beckinsale, Descendants (2015 film), Will Poulter.
Top brand affinities include Suki Waterhouse, Jessica Chastain, Kate Beckinsale, with strongest over-indexing on Suki Waterhouse (73.93× the country average). Demographically, the Clairo audience skews more female with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Clairo fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 32.3 |
| Estimated audience size | 1,841,354 |
Audience persona
The typical Clairo fan in United States is more female, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Suki Waterhouse.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Suki Waterhouse | 73.93× | Fashion & Accessoires |
| Jessica Chastain | 58.89× | Movies & TV |
| Kate Beckinsale | 42.53× | Movies & TV |
| Descendants (2015 film) | 51.42× | Movies & TV |
| Will Poulter | 32.78× | Movies & TV |
| Sam Claflin | 32.27× | Movies & TV |
| Keira Knightley | 19.13× | Movies & TV |
| Lorde | 22.17× | Music & Radio |
| Sabrina Carpenter | 7.79× | Music & Radio |
| James Blake (musician) | 52.84× | Music & Radio |
| Lily Allen | 17.91× | Music & Radio |
| Jon Hamm | 10.52× | Movies & TV |
| Charli XCX | 12.17× | Music & Radio |
| Superman | 1.9× | Movies & TV |
| Google Maps | 2.69× | Internet & Social Media |
| Indeed.com | 2.78× | Business & Career |
| Woody Allen | 10.37× | Movies & TV |
| Fiona Apple | 17.26× | Music & Radio |
| Fifth Harmony | 16.62× | Music & Radio |
| Michael Sheen | 14.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.48 |
| Early Adopter Mentality | POWER | 1.37 |
| Sustainability | BALANCE | 1.36 |
| Extroversion | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.0% |
| United Kingdom | 7.2% |
| Brazil | 5.0% |
See Clairo audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Clairo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.