Rascasse Audience Intelligence

Clairo Audience in United States

Clairo has an estimated audience of 1.8M people in United States.

#172among Singer-songwriter in United States
#2824among people in United States#1571in Music & Radio

The average Clairo fan in United States is 34.0 years old, more female, and lives primarily in California.

Its fans are 2.9 years younger than the group average of 36.9.

Compared with the other 7767 objects in Singer-songwriter, Clairo fans stand out for their interest in Suki Waterhouse, Descendants (2015 film) and Sam Claflin.

Most fans live in California, New York, Texas.

Top affinities include Suki Waterhouse, Descendants (2015 film), Sam Claflin, with strongest over-indexing on Suki Waterhouse (145.16× the country average).

Demographically, the Clairo audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Clairo fan in United States is more female, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Suki Waterhouse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
58.2%♀
41.8% male
Age
34.0
average years
Country rank
#15777
among all objects in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Clairo fans

58.2% are female, 41.8% are male, average age 34.0.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Clairo audience in United States
MetricValue
Female58.2%
Male41.8%
Average age34.0
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Clairo audience in United States
Age bracketShare%
16-2437%
25-3421%
35-4415%
45-5414%
55+12%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Clairo audience comes from United States.

Worldwide audience distribution share by country for Clairo
CountryShare
United States47.7%
United Kingdom7.3%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Clairo fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.79×
02Massachusetts~60K1.54×
03Washington, District of Columbia~6K1.51×
04New York~200K1.48×
05New Hampshire~10K1.37×
06Washington~50K1.32×
07Illinois~90K1.30×
08Oregon~30K1.28×
09Texas~200K1.23×
10Maryland~40K1.21×
11Rhode Island~7K1.19×
12Virginia~50K1.17×
13New Jersey~60K1.14×
14Connecticut~20K1.13×
15Vermont~4K1.13×
16Utah~20K1.10×
17Georgia~70K1.09×
18North Carolina~60K1.04×
19Arizona~40K1.04×
20Nevada~20K1.04×
21Hawaii~8K1.04×
22Pennsylvania~70K1.02×
23Maine~7K1.01×
24Minnesota~30K1.00×
25Oklahoma~20K1.00×
26Colorado~30K0.99×
27Iowa~20K0.98×
28Delaware~5K0.94×
29Nebraska~10K0.93×
30Kansas~10K0.90×
31Alaska~3K0.90×
32Indiana~30K0.89×
33New Mexico~10K0.89×
34Idaho~9K0.86×
35Florida~100K0.85×
36Ohio~50K0.85×
37Michigan~50K0.85×
38Tennessee~30K0.85×
39Kentucky~20K0.82×
40Wisconsin~30K0.81×
41Arkansas~10K0.81×
42Missouri~30K0.80×
43Montana~5K0.79×
44Louisiana~20K0.78×
45South Carolina~20K0.77×
46South Dakota~4K0.76×
47North Dakota~3K0.74×
48Alabama~20K0.73×
49West Virginia~7K0.71×
50Mississippi~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Clairo, United States
0.62×1.00×1.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Clairo audience vs. the country average
#·InterestCategoryAffinity×
01Suki WaterhouseFashion & Accessoires145.16×
02Descendants (2015 film)Movies & TV72.94×
03Sam ClaflinMovies & TV62.13×
04James Blake (musician)Music & Radio51.38×
05Vicky Cristina BarcelonaMovies & TV38.98×
06Jessica ChastainMovies & TV38.25×
07Lily AllenMusic & Radio31.22×
08Kate BeckinsaleMovies & TV25.18×
09Will PoulterMovies & TV22.87×
10LordeMusic & Radio22.44×
11Calum ScottMusic & Radio21.05×
12Fifth HarmonyMusic & Radio17.80×
13Christopher NolanMovies & TV10.29×
14Jon HammMovies & TV10.21×
15Charli XCXMusic & Radio9.76×
16Keira KnightleyMovies & TV9.41×
17Anne HathawayMovies & TV6.94×
18Sabrina CarpenterMusic & Radio6.88×
19Rick and MortyMovies & TV5.73×
20Madison BeerMusic & Radio5.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Clairo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Clairo audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
TraditionCONSERVATISM1.23×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Clairo audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Quality AwarenessPREMIUM0.87×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Clairo over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/clairo-10024306” · Methodology