Rascasse Audience Intelligence

Clairo Audience in United States

A data profile of the people who buy, follow and care about Clairo in United States — modelled from more than twelve digital signal sources. Clairo has an estimated audience of 1,548,955 people in United States.

#285among Singer-songwriter in United States#3447among Person in United States#2070in Music & Radio

The average Clairo fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Suki Waterhouse, Descendants (2015 film), Sam Claflin, with strongest over-indexing on Suki Waterhouse (145.16× the country average).

Demographically, the Clairo audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clairo fan in United States is more female, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Suki Waterhouse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clairo profile in United States.

Audience size
1.5M
in United States
Gender
58.2%♀
41.8% male
Age
33.3
average years
Country rank
#17308
Person in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clairo fans

58.2% are female, 41.8% are male, average age 33.3.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Clairo audience in United States
MetricValue
Female58.2%
Male41.8%
Average age33.3
Estimated audience size1,548,955
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Clairo audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3915%
40-4914%
50+12%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Clairo audience comes from United States.

Worldwide audience distribution share by country for Clairo
CountryShare
United States49.1%
United Kingdom7.0%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clairo audience in United States is strongest.

Fig. 05

Top regions by affinity

Clairo fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.79×
02Massachusetts~60K1.54×
03Washington, District of Columbia~9K1.51×
04New York~200K1.48×
05New Hampshire~10K1.37×
06Washington~50K1.32×
07Illinois~80K1.30×
08Oregon~30K1.28×
09Texas~200K1.23×
10Maryland~40K1.21×
11Rhode Island~7K1.19×
12Virginia~50K1.17×
13New Jersey~60K1.14×
14Connecticut~20K1.13×
15Vermont~4K1.13×
16Utah~20K1.10×
17Georgia~60K1.09×
18North Carolina~60K1.04×
19Arizona~40K1.04×
20Nevada~20K1.04×
21Hawaii~9K1.04×
22Pennsylvania~70K1.02×
23Maine~7K1.01×
24Minnesota~30K1.00×
25Oklahoma~20K1.00×
26Colorado~30K0.99×
27Iowa~20K0.98×
28Delaware~5K0.94×
29Nebraska~9K0.93×
30Kansas~10K0.90×
31Alaska~4K0.90×
32Indiana~30K0.89×
33New Mexico~9K0.89×
34Idaho~8K0.86×
35Florida~100K0.85×
36Ohio~50K0.85×
37Michigan~40K0.85×
38Tennessee~30K0.85×
39Kentucky~20K0.82×
40Wisconsin~20K0.81×
41Arkansas~10K0.81×
42Missouri~20K0.80×
43Montana~4K0.79×
44Louisiana~20K0.78×
45South Carolina~20K0.77×
46South Dakota~3K0.76×
47North Dakota~3K0.74×
48Alabama~20K0.73×
49West Virginia~6K0.71×
50Mississippi~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Clairo, United States
0.62×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clairo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clairo audience
#·InterestCategoryAffinity×
01Suki WaterhouseFashion & Accessoires145.16×
02Descendants (2015 film)Movies & TV72.94×
03Sam ClaflinMovies & TV62.13×
04James Blake (musician)Music & Radio51.38×
05Vicky Cristina BarcelonaMovies & TV38.98×
06Jessica ChastainMovies & TV38.25×
07Lily AllenMusic & Radio31.22×
08Kate BeckinsaleMovies & TV25.18×
09Will PoulterMovies & TV22.87×
10LordeMusic & Radio22.44×
11Fifth HarmonyMusic & Radio17.80×
12Fiona AppleMusic & Radio17.51×
13Woody AllenMovies & TV12.31×
14Christopher NolanMovies & TV10.29×
15Jon HammMovies & TV10.21×
16Charli XCXMusic & Radio9.76×
17Keira KnightleyMovies & TV9.41×
18Anne HathawayMovies & TV6.94×
19Sabrina CarpenterMusic & Radio6.88×
20Rick and MortyMovies & TV5.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clairo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clairo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
TraditionCONSERVATISM1.23×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clairo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Quality AwarenessPREMIUM0.87×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clairo have in United States?

Clairo has an estimated audience of 1,548,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clairo fans?

58.2% of Clairo fans are female, 41.8% are male, with an average age of 33.3 years.

03

Which brands do Clairo fans like most?

Clairo fans show strongest brand affinity for Suki Waterhouse (145.16×), Descendants (2015 film) (72.94×), and Sam Claflin (62.13×) over the country average.

04

Where do Clairo fans live in United States?

Clairo fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Clairo fans also like?

Beyond Clairo itself, the audience over-indexes on Descendants (2015 film) (72.94×), Sam Claflin (62.13×), Jessica Chastain (38.25×), and Lily Allen (31.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Clairo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clairo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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