A data profile of the people who buy, follow and care about Reseller in Portugal — modelled from more than twelve digital signal sources. Reseller has an estimated audience of 1,409,762 people in Portugal.
The average Reseller fan in Portugal is 41.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Lipstick, Drop shipping, with strongest over-indexing on WhatsApp (1.95× the country average).
Demographically, the Reseller audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Reseller fan in Portugal is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Reseller profile in Portugal.
69.8% are female, 30.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 41.9 |
| Estimated audience size | 1,409,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Reseller audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 21.7% |
| Indonesia | 11.8% |
| United States | 11.4% |
Where the Reseller audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.08× | |
| 02 | Portalegre District | ~20K | 1.08× | |
| 03 | Guarda District | ~20K | 1.06× | |
| 04 | Beja District | ~20K | 1.05× | |
| 05 | Vila Real District | ~30K | 1.03× | |
| 06 | Évora District | ~30K | 1.02× | |
| 07 | Castelo Branco District | ~30K | 1.01× | |
| 08 | Azores | ~40K | 0.98× | |
| 09 | Viana do Castelo District | ~30K | 0.98× | |
| 10 | Aveiro District | ~100K | 0.97× | |
| 11 | Viseu District | ~50K | 0.97× | |
| 12 | Madeira | ~40K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Coimbra District | ~70K | 0.95× | |
| 15 | Lisbon District | ~400K | 0.94× | |
| 16 | Braga District | ~100K | 0.94× | |
| 17 | Setúbal District | ~100K | 0.93× | |
| 18 | Faro District | ~80K | 0.91× | |
| 19 | Porto District | ~300K | 0.89× | |
| 20 | Santarém District | ~60K | 0.89× |
The strongest cross-interests of the Reseller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lipstick | Beauty & Wellness | 3.01× | ||
| 02 | Local news | News | 3.01× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 2.99× | ||
| 04 | Face powder | Beauty & Wellness | 2.99× | ||
| 05 | Lip gloss | Beauty & Wellness | 2.83× | ||
| 06 | Sport Club Corinthians Paulista | Sports | 2.51× | ||
| 07 | Drop shipping | Shopping | 2.10× | ||
| 08 | Hair iron | Beauty & Wellness | 2.10× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.01× | ||
| 10 | Internet & Social Media | 1.95× | |||
| 11 | Black Friday (shopping) | Shopping | 1.94× | ||
| 12 | Costume jewelry | Fashion & Accessoires | 1.93× | ||
| 13 | Hair conditioner | Beauty & Wellness | 1.90× | ||
| 14 | EDreams | Travel & Leisure | 1.81× | ||
| 15 | Shampoo | Beauty & Wellness | 1.70× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.65× | ||
| 17 | Romance novels | Literature | 1.62× | ||
| 18 | Bikini | Fashion & Accessoires | 1.61× | ||
| 19 | Real property | Home & Garden | 1.57× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.55× | |
| Indulgence | JOY | 1.42× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Tradition | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Reseller has an estimated audience of 1,409,762 people in Portugal, concentrated in Lisbon District and Porto District.
69.8% of Reseller fans are female, 30.2% are male, with an average age of 41.9 years.
Reseller fans show strongest brand affinity for WhatsApp (1.95×), Lipstick (3.01×), and Drop shipping (2.1×) over the country average.
Reseller fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Reseller itself, the audience over-indexes on Lipstick (3.01×), Drop shipping (2.1×), Local news (3.01×), and Black Friday (shopping) (1.94×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Reseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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