Rascasse Audience Intelligence

Metro (department store) Target Market in Portugal

A data profile of the people who buy, follow and care about Metro (department store) in Portugal — modelled from more than twelve digital signal sources. Metro (department store) has an estimated audience of 1,571,628 people in Portugal.

#1among Department store in Portugal#40among Brand in Portugal#37in Shopping

The average Metro (department store) fan in Portugal is 48.7 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Metro (department store) profile in Portugal.

Audience size
1.6M
in Portugal
Gender
61.9%♀
38.1% male
Age
48.7
average years
Country rank
#609
Brand in Portugal
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Metro (department store)

61.9% are female, 38.1% are male, average age 48.7.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Metro (department store) audience in Portugal
MetricValue
Female61.9%
Male38.1%
Average age48.7
Estimated audience size1,571,628
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Metro (department store) audience in Portugal
Age bracketShare%
16-190%
20-2912%
30-3919%
40-4927%
50+41%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Metro (department store) audience comes from Portugal.

Worldwide audience distribution share by country for Metro (department store)
CountryShare
Canada16.4%
Germany9.5%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metro (department store) audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Metro (department store) customers by region in Portugal
#RegionReachAffinity×
01Lisbon District~1M4.62×
02Porto District~1M3.40×
03Santarém District~300K3.40×
04Setúbal District~500K2.85×
05Faro District~90K0.89×
06Bragança District~20K0.88×
07Portalegre District~10K0.88×
08Guarda District~20K0.87×
09Beja District~20K0.86×
10Évora District~20K0.85×
11Vila Real District~20K0.84×
12Leiria District~70K0.83×
13Castelo Branco District~20K0.83×
14Azores~30K0.80×
15Viana do Castelo District~30K0.79×
16Viseu District~40K0.77×
17Madeira~30K0.77×
18Aveiro District~90K0.74×
19Coimbra District~60K0.74×
20Braga District~100K0.67×
Appendix

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More Department store audiences in Portugal

See Metro (department store) audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Metro (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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