Rascasse Audience Intelligence

Blade Audience in United States

A data profile of the people who buy, follow and care about Blade in United States — modelled from more than twelve digital signal sources. Blade has an estimated audience of 2,554,809 people in United States.

#21among Hair in United States#5568among Topic in United States#183in Beauty & Wellness

The average Blade fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Solar energy, 3D printing, with strongest over-indexing on Innovation (1.77× the country average).

Demographically, the Blade audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blade fan in United States is more male, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blade profile in United States.

Audience size
2.6M
in United States
Gender
19.7%♀
80.3% male
Age
33.7
average years
Country rank
#11721
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blade fans

19.7% are female, 80.3% are male, average age 33.7.

Fig. 02

Gender split

19.7%
Female
80.3%
Male
Demographic split for Blade audience in United States
MetricValue
Female19.7%
Male80.3%
Average age33.7
Estimated audience size2,554,809
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Blade audience in United States
Age bracketShare%
16-1938%
20-2917%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Blade audience comes from United States.

Worldwide audience distribution share by country for Blade
CountryShare
United States36.4%
Germany8.0%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blade audience in United States is strongest.

Fig. 05

Top regions by affinity

Blade fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K1.33×
02Texas~300K1.25×
03New Mexico~20K1.25×
04Oklahoma~30K1.20×
05Alaska~7K1.19×
06Alabama~40K1.16×
07Georgia~90K1.15×
08Nevada~30K1.15×
09California~300K1.11×
10Mississippi~20K1.11×
11Louisiana~40K1.10×
12Arkansas~20K1.09×
13Indiana~50K1.08×
14Kansas~20K1.08×
15New York~200K1.07×
16Tennessee~60K1.06×
17Missouri~40K1.05×
18Oregon~30K1.05×
19Delaware~8K1.05×
20Florida~200K1.04×
21Kentucky~30K1.03×
22Illinois~90K1.01×
23Michigan~70K1.01×
24Washington~50K1.01×
25Maryland~50K1.01×
26Virginia~60K1.00×
27Utah~20K1.00×
28Ohio~80K0.99×
29North Carolina~80K0.99×
30Colorado~40K0.99×
31South Carolina~40K0.99×
32Iowa~20K0.98×
33Idaho~10K0.97×
34West Virginia~10K0.96×
35Nebraska~10K0.95×
36Pennsylvania~80K0.93×
37Wyoming~4K0.93×
38New Jersey~60K0.92×
39Wisconsin~40K0.90×
40Connecticut~20K0.89×
41Montana~6K0.89×
42Rhode Island~7K0.87×
43North Dakota~5K0.87×
44South Dakota~5K0.86×
45Hawaii~9K0.84×
46Minnesota~30K0.82×
47Massachusetts~40K0.81×
48Washington, District of Columbia~6K0.81×
49Maine~7K0.78×
50New Hampshire~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Blade, United States
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blade audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden3.92×
02G-ShockFashion & Accessoires2.97×
03DickiesFashion & Accessoires2.81×
04Car clubCars & Mobility2.61×
053D printingTechnology & Electronics2.55×
06Electric motorcycles and scootersCars & Mobility2.34×
07Smoked meatFood & Beverages2.12×
08Racing gamesGames2.07×
09Air pollutionHealth2.06×
10Electric vehicleCars & Mobility1.88×
11InnovationBusiness & Career1.77×
12Solar energyHome & Garden1.73×
13Virtual realityTechnology & Electronics1.72×
14MotocrossSports1.72×
15Renewable energyBusiness & Career1.68×
16World of WarcraftGames1.63×
17WhiskyFood & Beverages1.61×
18NASCARSports1.53×
19Harley-DavidsonCars & Mobility1.52×
20Sustainable energyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blade audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.29×
Quality AwarenessPREMIUM1.04×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blade audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.63×
DIY MentalityTHRILL0.70×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blade have in United States?

Blade has an estimated audience of 2,554,809 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blade fans?

19.7% of Blade fans are female, 80.3% are male, with an average age of 33.7 years.

03

Which brands do Blade fans like most?

Blade fans show strongest brand affinity for Innovation (1.77×), Solar energy (1.73×), and 3D printing (2.55×) over the country average.

04

Where do Blade fans live in United States?

Blade fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blade fans also like?

Beyond Blade itself, the audience over-indexes on Solar energy (1.73×), 3D printing (2.55×), Whisky (1.61×), and Renewable energy (1.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Blade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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