Blade Audience in United States

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Blade has an estimated audience of 2,622,687 people in United States. 19.7% are female, 80.3% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, 3D printing, N1 road (South Africa), MK, Northrop Grumman.

The average Blade fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, 3D printing, N1 road (South Africa), with strongest over-indexing on Combat sport (1.57× the country average). Demographically, the Blade audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Blade fans

Demographic split for Blade audience in United States
MetricValue
Female19.7%
Male80.3%
Average age33.7
Estimated audience size2,622,687

Audience persona

The typical Blade fan in United States is more male, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Blade in United States
RegionReachAffinity
California334,2881.16×
Texas296,1251.31×
Florida188,1981.06×
New York160,7771.1×
Georgia96,3941.19×
Illinois92,6901.06×
Pennsylvania83,9990.95×
Ohio81,8111.01×
North Carolina80,0811.01×
Michigan72,6111.06×
Arizona72,5351.35×
Virginia66,4461.04×
New Jersey63,6100.95×
Tennessee56,4541.07×
Washington55,0261.05×
Indiana53,6781.12×
Maryland45,7341.01×
Missouri45,4701.08×
Massachusetts42,9310.83×
Colorado42,1591.02×
Alabama41,8351.14×
South Carolina39,7111.01×
Louisiana36,4601.08×
Wisconsin35,8450.91×
Oklahoma35,3421.21×
Kentucky34,0011.03×
Oregon32,0741.07×
Minnesota31,6340.84×
Nevada29,3251.16×
Utah23,8691.02×
Connecticut23,3870.89×
Arkansas23,2501.08×
Mississippi22,7601.05×
Kansas22,7591.1×
Iowa21,1470.98×
New Mexico15,8771.21×
Idaho12,4750.95×
Nebraska12,2640.93×
West Virginia11,0990.91×
Hawaii9,2830.82×
New Hampshire7,3910.72×
Maine7,0950.76×
Delaware7,0130.97×
Rhode Island6,9930.84×
Washington, District of Columbia6,2080.79×
Alaska6,1821.1×
Montana6,1400.84×
South Dakota4,8210.8×
North Dakota4,3010.8×
Wyoming3,3930.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blade audience
BrandAffinityCategory
Combat sport1.57×Sports
3D printing2.22×Technology & Electronics
N1 road (South Africa)2.19×Travel & Leisure
MK2.21×Music & Radio
Northrop Grumman2.48×Business & Career
Irrigation sprinkler2.37×Home & Garden
Oliver Platt1.64×Movies & TV
Portia de Rossi1.51×Movies & TV
Sacred Heart Catholic Church (Dubuque, Iowa)2.05×Politics & Society
Judge Dredd (film)2.03×Movies & TV
James Beard2.8×Literature
Assassin's Creed: Revelations1.56×Games
Generation Iron3.05×Movies & TV
Wexford1.71×Travel & Leisure
Hypertrophy2.35×Health
Indiana University – Purdue University Indianapolis1.84×Business & Career
Toy train1.54×Kids & Family
Pendleton, Oregon1.56×Travel & Leisure
Carnivàle1.51×Movies & TV
iPEC Coaching1.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blade audience
TraitClusterScore
Convenience OrientationPREMIUM1.23
Risk AppetiteTHRILL1.14
Early Adopter MentalityPOWER1.12
SustainabilityBALANCE1.03
SpiritualityBALANCE1.03
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Blade
CountryShare
United States38.0%
United Kingdom6.6%
Italy6.1%

See Blade audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Blade have in United States?

Blade has an estimated audience of 2,622,687 people in United States, concentrated in California and Texas.

What is the gender split and age of Blade fans?

19.7% of Blade fans are female, 80.3% are male, with an average age of 33.7 years.

Which brands do Blade fans like most?

Blade fans show strongest brand affinity for Combat sport (1.57×), 3D printing (2.22×), and N1 road (South Africa) (2.19×) over the country average.

Where do Blade fans live in United States?

Blade fans in United States are most concentrated in California (reach 334,288), Texas (reach 296,125), and Florida (reach 188,198). These three regions account for the largest share of the active audience.

What other brands do Blade fans also like?

Beyond Blade itself, the audience over-indexes on 3D printing (2.22×), N1 road (South Africa) (2.19×), MK (2.21×), and Northrop Grumman (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.