Blade Audience in Germany
Blade has an estimated audience of 542,054 people in Germany. 18.5% are female, 81.5% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Blade fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Blade fans
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 34.5 |
| Estimated audience size | 542,054 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,536 | 1.19× |
| Bayern | 83,575 | 0.96× |
| Baden-Württemberg | 72,391 | 0.98× |
| Niedersachsen | 57,175 | 1.09× |
| Hessen | 46,769 | 1.13× |
| Rheinland-Pfalz | 27,483 | 1.01× |
| Berlin | 26,922 | 1.11× |
| Sachsen | 24,788 | 0.93× |
| Schleswig-Holstein | 18,838 | 0.97× |
| Brandenburg | 16,883 | 1.0× |
| Sachsen-Anhalt | 14,011 | 1.0× |
| Hamburg | 12,954 | 1.06× |
| Thüringen | 12,034 | 0.87× |
| Mecklenburg-Vorpommern | 8,789 | 0.85× |
| Saarland | 6,053 | 0.91× |
| Bremen | 4,691 | 1.01× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| Germany | 7.1% |
| Italy | 6.9% |
See Blade audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.