Rascasse Audience Intelligence

Hydrogen peroxide Audience in United States

A data profile of the people who buy, follow and care about Hydrogen peroxide in United States — modelled from more than twelve digital signal sources. Hydrogen peroxide has an estimated audience of 2,081,213 people in United States.

#25among Hair in United States#6193among Topic in United States#211in Beauty & Wellness

The average Hydrogen peroxide fan in United States is 47.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Traditional medicine, Slow cooker, Life insurance, with strongest over-indexing on Traditional medicine (8.84× the country average).

Demographically, the Hydrogen peroxide audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hydrogen peroxide fan in United States is more female, around 47.8 years old, with strong Community Orientation tendencies and a notable affinity for Traditional medicine.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hydrogen peroxide profile in United States.

Audience size
2.1M
in United States
Gender
83.2%♀
16.8% male
Age
47.8
average years
Country rank
#13814
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hydrogen peroxide fans

83.2% are female, 16.8% are male, average age 47.8.

Fig. 02

Gender split

83.2%
Female
16.8%
Male
Demographic split for Hydrogen peroxide audience in United States
MetricValue
Female83.2%
Male16.8%
Average age47.8
Estimated audience size2,081,213
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Hydrogen peroxide audience in United States
Age bracketShare%
16-197%
20-298%
30-3914%
40-4932%
50+39%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Hydrogen peroxide audience comes from United States.

Worldwide audience distribution share by country for Hydrogen peroxide
CountryShare
United States39.7%
Germany11.1%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hydrogen peroxide audience in United States is strongest.

Fig. 05

Top regions by affinity

Hydrogen peroxide fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.39×
02Hawaii~10K1.31×
03Washington~50K1.30×
04Oregon~30K1.19×
05Massachusetts~50K1.17×
06Texas~200K1.16×
07Minnesota~30K1.16×
08Alaska~5K1.15×
09Utah~20K1.14×
10New York~100K1.08×
11Arizona~50K1.08×
12Illinois~70K1.07×
13Connecticut~20K1.07×
14New Jersey~60K1.06×
15Maryland~40K1.04×
16Idaho~10K1.04×
17Virginia~50K1.03×
18Nevada~20K1.03×
19Wisconsin~30K1.01×
20Kansas~20K1.01×
21Montana~6K1.01×
22North Dakota~4K1.01×
23Florida~100K1.00×
24Georgia~60K1.00×
25Colorado~30K1.00×
26Nebraska~10K0.99×
27North Carolina~60K0.98×
28Michigan~50K0.98×
29New Mexico~10K0.97×
30Pennsylvania~70K0.96×
31Iowa~20K0.95×
32New Hampshire~8K0.95×
33Rhode Island~6K0.95×
34South Dakota~5K0.95×
35Indiana~40K0.94×
36Oklahoma~20K0.94×
37Missouri~30K0.92×
38Maine~7K0.92×
39Delaware~5K0.91×
40Ohio~60K0.89×
41Washington, District of Columbia~6K0.89×
42Vermont~3K0.88×
43South Carolina~30K0.87×
44Louisiana~20K0.87×
45Arkansas~10K0.87×
46Tennessee~40K0.86×
47Mississippi~10K0.84×
48Kentucky~20K0.82×
49Alabama~20K0.81×
50West Virginia~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Hydrogen peroxide, United States
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hydrogen peroxide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hydrogen peroxide audience
#·InterestCategoryAffinity×
01Traditional medicineHealth8.84×
02MoldHealth7.47×
03ToothpasteBeauty & Wellness6.65×
04Slow cookerFood & Beverages6.17×
05Efficient energy useTechnology & Electronics4.98×
06Home insuranceBusiness & Career4.59×
07Life insuranceBusiness & Career4.58×
08Microwave ovenHome & Garden4.19×
09Health insuranceBusiness & Career4.13×
10PharmacyBusiness & Career3.89×
11TraditionPolitics & Society2.61×
12Nonprofit organizationPolitics & Society2.29×
13Health careBusiness & Career2.28×
14American AirlinesTravel & Leisure2.26×
15Breaking newsMovies & TV2.20×
16InsuranceBusiness & Career2.14×
17BankingBusiness & Career2.14×
18RecipesFood & Beverages1.94×
19MedicineBusiness & Career1.89×
20Donald TrumpPolitics & Society1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hydrogen peroxide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hydrogen peroxide audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.93×
Family OrientationCONSERVATISM2.74×
TraditionCONSERVATISM2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hydrogen peroxide audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.38×
ExtroversionTHRILL0.39×
Luxury OrientationPREMIUM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hydrogen peroxide have in United States?

Hydrogen peroxide has an estimated audience of 2,081,213 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hydrogen peroxide fans?

83.2% of Hydrogen peroxide fans are female, 16.8% are male, with an average age of 47.8 years.

03

Which brands do Hydrogen peroxide fans like most?

Hydrogen peroxide fans show strongest brand affinity for Traditional medicine (8.84×), Slow cooker (6.17×), and Life insurance (4.58×) over the country average.

04

Where do Hydrogen peroxide fans live in United States?

Hydrogen peroxide fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hydrogen peroxide fans also like?

Beyond Hydrogen peroxide itself, the audience over-indexes on Slow cooker (6.17×), Life insurance (4.58×), Pharmacy (3.89×), and Home insurance (4.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hydrogen peroxide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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