Naughty Dog Audience in United States
Naughty Dog has an estimated audience of 428,110 people in United States. 39.2% are female, 60.8% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Grinch, The Devil's Rejects, Google Home, Tezz, Wok.
The average Naughty Dog fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, The Devil's Rejects, Google Home, with strongest over-indexing on Grinch (134.65× the country average). Demographically, the Naughty Dog audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Naughty Dog fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 35.3 |
| Estimated audience size | 428,110 |
Audience persona
The typical Naughty Dog fan in United States is more male, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 71,033 | 1.51× |
| Texas | 35,695 | 0.97× |
| Florida | 33,693 | 1.16× |
| New York | 24,581 | 1.03× |
| Maryland | 16,858 | 2.29× |
| Pennsylvania | 15,030 | 1.04× |
| Illinois | 13,648 | 0.96× |
| Washington | 13,378 | 1.56× |
| Ohio | 13,278 | 1.01× |
| Michigan | 13,073 | 1.17× |
| North Carolina | 12,838 | 1× |
| Georgia | 12,354 | 0.94× |
| Virginia | 11,432 | 1.1× |
| New Jersey | 9,868 | 0.91× |
| Massachusetts | 9,097 | 1.08× |
| Arizona | 8,733 | 1× |
| Indiana | 8,015 | 1.02× |
| Tennessee | 7,748 | 0.9× |
| Colorado | 7,596 | 1.13× |
| Missouri | 6,791 | 0.98× |
| Minnesota | 6,458 | 1.05× |
| Oregon | 6,294 | 1.28× |
| Utah | 5,907 | 1.54× |
| Wisconsin | 5,632 | 0.87× |
| Kentucky | 5,489 | 1.02× |
| South Carolina | 4,814 | 0.75× |
| Oklahoma | 4,627 | 0.97× |
| Alabama | 4,460 | 0.75× |
| Connecticut | 4,333 | 1.01× |
| Louisiana | 4,200 | 0.76× |
| Nevada | 4,083 | 0.99× |
| Kansas | 3,179 | 0.94× |
| Arkansas | 3,098 | 0.88× |
| Iowa | 3,029 | 0.86× |
| Mississippi | 2,314 | 0.66× |
| Idaho | 2,187 | 1.02× |
| New Mexico | 1,848 | 0.86× |
| Nebraska | 1,848 | 0.86× |
| New Hampshire | 1,660 | 0.98× |
| West Virginia | 1,623 | 0.81× |
| Washington, District of Columbia | 1,521 | 1.18× |
| Maine | 1,457 | 0.95× |
| Hawaii | 1,258 | 0.68× |
| Rhode Island | 1,208 | 0.89× |
| Montana | 1,081 | 0.91× |
| Delaware | 998 | 0.84× |
| Alaska | 731 | 0.8× |
| South Dakota | 730 | 0.74× |
| North Dakota | 700 | 0.8× |
| Vermont | 676 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 134.65× | Movies & TV |
| The Devil's Rejects | 27.31× | Movies & TV |
| Google Home | 11.28× | Technology & Electronics |
| Tezz | 12.16× | Movies & TV |
| Wok | 10.46× | Food & Beverages |
| Dog breed | 1.84× | Pets & Animals |
| Vocal harmony | 6.69× | Music & Radio |
| Google Photos | 3.65× | Technology & Electronics |
| Harmony Korine | 15.64× | Movies & TV |
| Home construction | 2.04× | Home & Garden |
| Goop | 6.72× | Internet & Social Media |
| Elsword | 20× | Games |
| Hibachi | 8.98× | Food & Beverages |
| ENA (Emergency Nurses Association) | 13.58× | Health |
| Monogram | 3.68× | Home & Garden |
| Chicago Stock Exchange | 26.96× | Business & Career |
| Personalised Gifts | 3.73× | Home & Garden |
| esto es guerra | 37.72× | Movies & TV |
| Wikia | 2.7× | Internet & Social Media |
| Bank account | 1.96× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.48 |
| Early Adopter Mentality | POWER | 1.77 |
| Social Media Usage | JOY | 1.24 |
| Extroversion | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Greece | 10.5% |
| France | 6.3% |
See Naughty Dog audiences in other countries
More Games audiences in United States
- Pokémon (28,436,052)
- Minesweeper (28,282,791)
- Fortnite (21,111,782)
- Pokémon (video game series) (17,813,094)
- Call of Duty (16,541,098)
Frequently asked questions
How many fans does Naughty Dog have in United States?
Naughty Dog has an estimated audience of 428,110 people in United States, concentrated in California and Texas.
What is the gender split and age of Naughty Dog fans?
39.2% of Naughty Dog fans are female, 60.8% are male, with an average age of 35.3 years.
Which brands do Naughty Dog fans like most?
Naughty Dog fans show strongest brand affinity for Grinch (134.65×), The Devil's Rejects (27.31×), and Google Home (11.28×) over the country average.
Where do Naughty Dog fans live in United States?
Naughty Dog fans in United States are most concentrated in California (reach 71,033), Texas (reach 35,695), and Florida (reach 33,693). These three regions account for the largest share of the active audience.
What other brands do Naughty Dog fans also like?
Beyond Naughty Dog itself, the audience over-indexes on The Devil's Rejects (27.31×), Google Home (11.28×), Tezz (12.16×), and Wok (10.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Naughty Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.