Marcus Luttrell Audience in United States

Marcus Luttrell has an estimated audience of 762,812 people in United States. 23.3% are female, 76.7% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: Borderlands (series), Autism Awareness, Chuck Norris, Diabetes mellitus awareness, Microblogging.

The average Marcus Luttrell fan in United States is 43.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Borderlands (series), Autism Awareness, Chuck Norris, with strongest over-indexing on Borderlands (series) (107.74× the country average). Demographically, the Marcus Luttrell audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Marcus Luttrell fans

Demographic split for Marcus Luttrell audience in United States
MetricValue
Female23.3%
Male76.7%
Average age43.5
Estimated audience size762,812

Audience persona

The typical Marcus Luttrell fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Borderlands (series).

Top regions in United States

Top regions ranked by reach for Marcus Luttrell in United States
RegionReachAffinity
Texas101,4131.55×
California63,1520.75×
Florida42,3810.82×
New York29,1750.68×
North Carolina24,9541.09×
Pennsylvania24,3070.95×
Georgia21,8420.93×
Ohio21,1060.9×
Illinois19,7960.78×
Virginia19,6971.06×
Tennessee18,1511.19×
Michigan16,1630.81×
Arizona15,6731.01×
Alabama14,0481.32×
Indiana14,0121.01×
Washington13,9630.91×
New Jersey12,7930.66×
Colorado12,7741.06×
Missouri12,7601.04×
South Carolina12,1941.06×
Massachusetts11,4710.76×
Oklahoma11,3371.34×
Louisiana11,0671.13×
Maryland10,9660.84×
Kentucky10,9451.14×
Wisconsin9,9800.87×
Minnesota8,7950.8×
Utah8,5381.25×
Mississippi8,0101.27×
Arkansas7,7911.24×
Oregon7,4010.85×
Kansas6,6061.1×
Nevada6,5750.89×
Iowa6,4251.02×
Connecticut6,1150.8×
Idaho4,7991.25×
Nebraska4,0631.06×
Hawaii3,8371.17×
West Virginia3,6491.03×
New Mexico3,2570.85×
New Hampshire2,8620.95×
Montana2,5401.2×
Washington, District of Columbia2,5011.09×
Maine2,4370.89×
South Dakota1,8931.07×
Rhode Island1,8580.77×
Alaska1,8211.12×
North Dakota1,6601.06×
Wyoming1,4051.24×
Delaware1,3830.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marcus Luttrell audience
BrandAffinityCategory
Borderlands (series)107.74×Games
Autism Awareness19.03×Health
Chuck Norris12.62×Movies & TV
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.82×News
Income tax13.19×Business & Career
Fox News Channel2.74×Movies & TV
Vera Farmiga16.98×Movies & TV
Staples (Canada)4.4×Business & Career
Casey's General Stores8.25×Food & Beverages
Federal Bureau of Investigation10.37×Politics & Society
North Korea8.72×Travel & Leisure
Great Clips4.47×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Deion Sanders7.02×Sports
Saving Private Ryan12.01×Movies & TV
Sam Elliott6.32×Movies & TV
28 Days Later7.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marcus Luttrell audience
TraitClusterScore
PatriotismCONSERVATISM6.61
Risk AppetiteTHRILL1.31
IndividualismJOY1.3
Sports ActivityPOWER1.14
Need for SecurityCONSERVATISM1.14
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Marcus Luttrell
CountryShare
United States74.3%
Canada4.7%
Germany4.0%

See Marcus Luttrell audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Marcus Luttrell have in United States?

Marcus Luttrell has an estimated audience of 762,812 people in United States, concentrated in Texas and California.

What is the gender split and age of Marcus Luttrell fans?

23.3% of Marcus Luttrell fans are female, 76.7% are male, with an average age of 43.5 years.

Which brands do Marcus Luttrell fans like most?

Marcus Luttrell fans show strongest brand affinity for Borderlands (series) (107.74×), Autism Awareness (19.03×), and Chuck Norris (12.62×) over the country average.

Where do Marcus Luttrell fans live in United States?

Marcus Luttrell fans in United States are most concentrated in Texas (reach 101,413), California (reach 63,152), and Florida (reach 42,381). These three regions account for the largest share of the active audience.

What other brands do Marcus Luttrell fans also like?

Beyond Marcus Luttrell itself, the audience over-indexes on Autism Awareness (19.03×), Chuck Norris (12.62×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus Luttrell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.