Diablo II Audience in United States

Diablo II has an estimated audience of 1,249,790 people in United States. 50.9% are female, 49.1% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Micro Center, Hearthstone, Battlefield 4, Action role-playing game, World of Warcraft.

The average Diablo II fan in United States is 34.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Micro Center, Hearthstone, Battlefield 4, with strongest over-indexing on Micro Center (29.45× the country average). Demographically, the Diablo II audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Action

Demographics of Diablo II fans

Demographic split for Diablo II audience in United States
MetricValue
Female50.9%
Male49.1%
Average age34.0
Estimated audience size1,249,790

Audience persona

The typical Diablo II fan in United States is balanced, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Diablo II in United States
RegionReachAffinity
California112,0050.81×
Texas83,1450.77×
New York60,0780.86×
Florida57,7550.68×
Ohio37,9730.99×
Washington36,9171.47×
Pennsylvania36,0510.86×
Illinois33,5560.81×
Michigan33,4731.02×
Virginia29,8610.98×
North Carolina27,9410.74×
Arizona26,5361.04×
Indiana23,4761.03×
Georgia23,3840.61×
Missouri21,5231.07×
Tennessee20,7080.83×
Oregon20,3361.42×
Colorado20,0131.02×
Wisconsin19,8051.05×
Massachusetts19,5440.79×
New Jersey19,4100.61×
Minnesota18,7201.05×
Kentucky17,8951.14×
Oklahoma16,0441.16×
Maryland15,7760.73×
Alabama14,6050.84×
Louisiana13,8650.86×
Utah13,8311.24×
South Carolina12,8500.68×
Kansas12,8301.3×
Arkansas11,6661.13×
Nevada10,5700.87×
Iowa10,3981.01×
Connecticut8,7340.7×
Mississippi6,9760.68×
West Virginia6,4371.11×
Idaho6,2571×
Maine5,9261.32×
Nebraska5,7400.92×
New Hampshire5,3041.08×
New Mexico4,6230.74×
Alaska4,3951.64×
Hawaii4,1840.78×
Montana3,8311.1×
South Dakota3,7821.31×
North Dakota3,6821.43×
Vermont3,4471.57×
Wyoming3,2891.78×
Rhode Island3,2350.81×
Delaware3,1380.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diablo II audience
BrandAffinityCategory
Micro Center29.45×Shopping
Hearthstone101.85×Games
Battlefield 454.76×Games
Action role-playing game12.45×Games
World of Warcraft11.29×Games
Mobile game5.57×Games
Magic: The Gathering13.65×Games
Mario Kart20.39×Games
League of Legends8.86×Games
Massively multiplayer online games8.05×Games
Cyberpunk 207718.55×Games
The Legend of Zelda9.78×Games
GameStop5.37×Games
Bloodborne20.67×Games
Call of Duty6.22×Games
SteelSeries20×Games
Electronic Arts18.15×Games
Superman2.12×Movies & TV
Nvidia8.92×Technology & Electronics
Role-playing games4.49×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diablo II audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.96
Early Adopter MentalityPOWER1.94
Family OrientationCONSERVATISM1.09
ExtroversionTHRILL1.08
PatriotismCONSERVATISM1.06
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Diablo II
CountryShare
United States41.6%
Germany7.7%
France7.4%

See Diablo II audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Diablo II have in United States?

Diablo II has an estimated audience of 1,249,790 people in United States, concentrated in California and Texas.

What is the gender split and age of Diablo II fans?

50.9% of Diablo II fans are female, 49.1% are male, with an average age of 34.0 years.

Which brands do Diablo II fans like most?

Diablo II fans show strongest brand affinity for Micro Center (29.45×), Hearthstone (101.85×), and Battlefield 4 (54.76×) over the country average.

Where do Diablo II fans live in United States?

Diablo II fans in United States are most concentrated in California (reach 112,005), Texas (reach 83,145), and New York (reach 60,078). These three regions account for the largest share of the active audience.

What other brands do Diablo II fans also like?

Beyond Diablo II itself, the audience over-indexes on Hearthstone (101.85×), Battlefield 4 (54.76×), Action role-playing game (12.45×), and World of Warcraft (11.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diablo II. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.