Rascasse Audience Intelligence

Nintendo Entertainment System Audience in United States

A data profile of the people who buy, follow and care about Nintendo Entertainment System in United States — modelled from more than twelve digital signal sources. Nintendo Entertainment System has an estimated audience of 2,349,446 people in United States.

#106among Video / Board Game in United States#257in Games

The average Nintendo Entertainment System fan in United States is 29.7 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Retrogaming, Collectible card game, The Legend of Zelda, with strongest over-indexing on Retrogaming (21.93× the country average).

Demographically, the Nintendo Entertainment System audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nintendo Entertainment System fan in United States is more male, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Retrogaming.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nintendo Entertainment System profile in United States.

Audience size
2.3M
in United States
Gender
36.3%♀
63.7% male
Age
29.7
average years
Country rank
#12512
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nintendo Entertainment System fans

36.3% are female, 63.7% are male, average age 29.7.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Nintendo Entertainment System audience in United States
MetricValue
Female36.3%
Male63.7%
Average age29.7
Estimated audience size2,349,446
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Nintendo Entertainment System audience in United States
Age bracketShare%
16-1945%
20-2923%
30-3916%
40-4910%
50+5%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Nintendo Entertainment System audience comes from United States.

Worldwide audience distribution share by country for Nintendo Entertainment System
CountryShare
United States24.7%
Mexico6.5%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nintendo Entertainment System audience in United States is strongest.

Fig. 05

Top regions by affinity

Nintendo Entertainment System fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~900K20.09×
02Utah~30K1.36×
03Maine~7K0.80×
04Vermont~3K0.79×
05New Hampshire~7K0.77×
06Washington~40K0.76×
07Alaska~4K0.75×
08Oregon~20K0.73×
09Kentucky~20K0.72×
10Massachusetts~30K0.67×
11Oklahoma~20K0.67×
12Nebraska~8K0.67×
13Montana~4K0.67×
14South Dakota~4K0.66×
15North Dakota~3K0.66×
16Virginia~40K0.65×
17Missouri~20K0.64×
18Colorado~20K0.64×
19Iowa~10K0.64×
20Arkansas~10K0.64×
21Kansas~10K0.64×
22Idaho~8K0.64×
23Wisconsin~20K0.63×
24Connecticut~10K0.63×
25Rhode Island~5K0.63×
26California~200K0.62×
27Minnesota~20K0.62×
28Illinois~50K0.61×
29Washington, District of Columbia~4K0.61×
30Michigan~40K0.60×
31Indiana~30K0.60×
32New York~80K0.59×
33North Carolina~40K0.59×
34New Jersey~40K0.59×
35Alabama~20K0.59×
36West Virginia~6K0.59×
37Ohio~40K0.58×
38New Mexico~7K0.58×
39Pennsylvania~40K0.57×
40Georgia~40K0.57×
41Texas~100K0.56×
42Arizona~30K0.54×
43Mississippi~10K0.54×
44Florida~80K0.53×
45Maryland~20K0.52×
46South Carolina~20K0.52×
47Hawaii~5K0.52×
48Delaware~3K0.52×
49Louisiana~20K0.50×
50Nevada~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Nintendo Entertainment System, United States
0.50×1.00×20.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nintendo Entertainment System audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nintendo Entertainment System audience
#·InterestCategoryAffinity×
01RetrogamingGames21.93×
02International educationBusiness & Career11.41×
03Collectible card gameGames9.02×
04Group buyingShopping9.00×
05The Legend of ZeldaGames8.90×
06Disneyland ParisTravel & Leisure7.16×
07Action role-playing gameGames6.63×
08Micro CenterShopping6.33×
09Massively multiplayer online gamesGames5.49×
10Anime and manga fandomLiterature4.93×
11Arcade gameGames4.40×
12GameStopGames4.28×
13Action-adventure gameGames4.20×
14PokémonGames3.95×
15MangaLiterature3.74×
16Role-playing gamesGames3.63×
17Mobile gameGames3.24×
18Online gamesGames2.93×
19ComicsLiterature2.46×
20SupermanMovies & TV2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nintendo Entertainment System audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nintendo Entertainment System audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.58×
Urban LifestyleOPEN1.35×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nintendo Entertainment System audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Quality AwarenessPREMIUM0.74×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nintendo Entertainment System have in United States?

Nintendo Entertainment System has an estimated audience of 2,349,446 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Nintendo Entertainment System fans?

36.3% of Nintendo Entertainment System fans are female, 63.7% are male, with an average age of 29.7 years.

03

Which brands do Nintendo Entertainment System fans like most?

Nintendo Entertainment System fans show strongest brand affinity for Retrogaming (21.93×), Collectible card game (9.02×), and The Legend of Zelda (8.9×) over the country average.

04

Where do Nintendo Entertainment System fans live in United States?

Nintendo Entertainment System fans in United States are most concentrated in Tennessee (reach ~900K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nintendo Entertainment System fans also like?

Beyond Nintendo Entertainment System itself, the audience over-indexes on Collectible card game (9.02×), The Legend of Zelda (8.9×), Superman (2.39×), and Anime and manga fandom (4.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Nintendo Entertainment System audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo Entertainment System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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