Nintendo Entertainment System Audience in United States

Nintendo Entertainment System logo

Nintendo Entertainment System has an estimated audience of 2,348,373 people in United States. 36.3% are female, 63.7% are male, average age 29.7. Top regions: Tennessee, California, Texas. Top brand affinities: Pro-Ject, Dog breed, Historic site, Gordita, Monogram.

The average Nintendo Entertainment System fan in United States is 29.7 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include Pro-Ject, Dog breed, Historic site, with strongest over-indexing on Pro-Ject (6.97× the country average). Demographically, the Nintendo Entertainment System audience skews more male with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Nintendo Entertainment System fans

Demographic split for Nintendo Entertainment System audience in United States
MetricValue
Female36.3%
Male63.7%
Average age29.7
Estimated audience size2,348,373

Audience persona

The typical Nintendo Entertainment System fan in United States is more male, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Nintendo Entertainment System in United States
RegionReachAffinity
Tennessee987,91320.97×
California168,8750.65×
Texas122,1990.61×
Florida90,3310.57×
New York77,8660.59×
Illinois48,4090.62×
Pennsylvania42,8050.54×
North Carolina41,4800.59×
Georgia41,1430.57×
Ohio40,5560.56×
Washington37,8930.8×
Virginia37,6620.66×
Michigan35,4340.58×
New Jersey34,6490.58×
Massachusetts30,0340.65×
Utah28,5051.36×
Arizona25,5080.53×
Indiana24,4590.57×
Colorado23,7200.64×
Missouri23,3500.62×
Kentucky21,1520.72×
Maryland20,8400.52×
Wisconsin20,1860.57×
Oregon19,4160.72×
Minnesota19,1810.57×
Oklahoma18,3090.7×
Alabama18,1990.55×
South Carolina15,7800.45×
Louisiana14,8270.49×
Connecticut13,7110.58×
Nevada11,9210.52×
Iowa11,5850.6×
Kansas11,3650.61×
Arkansas11,2330.58×
Mississippi9,0250.47×
Nebraska7,6180.65×
Idaho7,3460.62×
New Mexico6,1620.52×
New Hampshire6,0040.65×
West Virginia5,8370.53×
Maine5,5430.66×
Hawaii4,6600.46×
Washington, District of Columbia4,1640.59×
Rhode Island4,1420.55×
Montana3,8160.59×
Alaska3,1580.63×
South Dakota2,9330.54×
Delaware2,6770.41×
North Dakota2,6350.55×
Vermont2,4560.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nintendo Entertainment System audience
BrandAffinityCategory
Pro-Ject6.97×Music & Radio
Dog breed1.55×Pets & Animals
Historic site5.5×Arts & Culture
Gordita11.95×Food & Beverages
Monogram4.02×Home & Garden
Cam Ward3.7×Sports
Grinch3.84×Movies & TV
Vocal harmony4.28×Music & Radio
UK garage5.15×Music & Radio
Wikia2.92×Internet & Social Media
Bridget Jones: The Edge of Reason17.78×Movies & TV
Natural rubber1.68×Cars & Mobility
Elsword12.78×Games
3D printing1.88×Technology & Electronics
Nebraska Cornhuskers football2.44×Sports
Unique Gifts1.51×Shopping
JDSU1.9×Business & Career
ENA (Emergency Nurses Association)7.54×Health
Jaws3.32×Movies & TV
Zach Ertz4.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nintendo Entertainment System audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
Early Adopter MentalityPOWER1.52
Urban LifestyleOPEN1.21
ExtroversionTHRILL1.17
Social Media UsageJOY1.15
Pet OwnershipJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Nintendo Entertainment System
CountryShare
United States24.8%
Mexico6.5%
Italy5.7%

See Nintendo Entertainment System audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Nintendo Entertainment System have in United States?

Nintendo Entertainment System has an estimated audience of 2,348,373 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Nintendo Entertainment System fans?

36.3% of Nintendo Entertainment System fans are female, 63.7% are male, with an average age of 29.7 years.

Which brands do Nintendo Entertainment System fans like most?

Nintendo Entertainment System fans show strongest brand affinity for Pro-Ject (6.97×), Dog breed (1.55×), and Historic site (5.5×) over the country average.

Where do Nintendo Entertainment System fans live in United States?

Nintendo Entertainment System fans in United States are most concentrated in Tennessee (reach 987,913), California (reach 168,875), and Texas (reach 122,199). These three regions account for the largest share of the active audience.

What other brands do Nintendo Entertainment System fans also like?

Beyond Nintendo Entertainment System itself, the audience over-indexes on Dog breed (1.55×), Historic site (5.5×), Gordita (11.95×), and Monogram (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo Entertainment System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.