Nintendo Entertainment System Audience in United States

Nintendo Entertainment System has an estimated audience of 2,348,373 people in United States. 36.3% are female, 63.7% are male, average age 29.7. Top regions: Tennessee, California, Texas. Top brand affinities: The Legend of Zelda, Retrogaming, Google Maps, Indeed.com, Cyberpunk 2077.

The average Nintendo Entertainment System fan in United States is 29.7 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, Texas. Top brand affinities include The Legend of Zelda, Retrogaming, Google Maps, with strongest over-indexing on The Legend of Zelda (15.65× the country average). Demographically, the Nintendo Entertainment System audience skews more male with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Nintendo Entertainment System fans

Demographic split for Nintendo Entertainment System audience in United States
MetricValue
Female36.3%
Male63.7%
Average age29.7
Estimated audience size2,348,373

Audience persona

The typical Nintendo Entertainment System fan in United States is more male, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Legend of Zelda.

Top regions in United States

Top regions ranked by reach for Nintendo Entertainment System in United States
RegionReachAffinity
Tennessee987,91320.97×
California168,8750.65×
Texas122,1990.61×
Florida90,3310.57×
New York77,8660.59×
Illinois48,4090.62×
Pennsylvania42,8050.54×
North Carolina41,4800.59×
Georgia41,1430.57×
Ohio40,5560.56×
Washington37,8930.8×
Virginia37,6620.66×
Michigan35,4340.58×
New Jersey34,6490.58×
Massachusetts30,0340.65×
Utah28,5051.36×
Arizona25,5080.53×
Indiana24,4590.57×
Colorado23,7200.64×
Missouri23,3500.62×
Kentucky21,1520.72×
Maryland20,8400.52×
Wisconsin20,1860.57×
Oregon19,4160.72×
Minnesota19,1810.57×
Oklahoma18,3090.7×
Alabama18,1990.55×
South Carolina15,7800.45×
Louisiana14,8270.49×
Connecticut13,7110.58×
Nevada11,9210.52×
Iowa11,5850.6×
Kansas11,3650.61×
Arkansas11,2330.58×
Mississippi9,0250.47×
Nebraska7,6180.65×
Idaho7,3460.62×
New Mexico6,1620.52×
New Hampshire6,0040.65×
West Virginia5,8370.53×
Maine5,5430.66×
Hawaii4,6600.46×
Washington, District of Columbia4,1640.59×
Rhode Island4,1420.55×
Montana3,8160.59×
Alaska3,1580.63×
South Dakota2,9330.54×
Delaware2,6770.41×
North Dakota2,6350.55×
Vermont2,4560.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nintendo Entertainment System audience
BrandAffinityCategory
The Legend of Zelda15.65×Games
Retrogaming12.27×Games
Google Maps3.9×Internet & Social Media
Indeed.com3.88×Business & Career
Cyberpunk 207717.78×Games
Micro Center7.11×Shopping
Superman2.27×Movies & TV
Pokémon Trading Card Game14.99×Games
GameStop4.58×Games
Gamescom52.53×Games
Helen Hunt14.03×Movies & TV
Capital One3.02×Business & Career
Disneyland Paris8.79×Travel & Leisure
Magic: The Gathering8.46×Games
Role-playing games4.2×Games
Super Smash Bros.11.36×Games
Google News4.19×News
Toyota Supra10.35×Cars & Mobility
Houston Astros5.74×Sports
Comedy club6.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nintendo Entertainment System audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.91
Early Adopter MentalityPOWER1.52
Urban LifestyleOPEN1.21
ExtroversionTHRILL1.17
Social Media UsageJOY1.15
Pet OwnershipJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Nintendo Entertainment System
CountryShare
United States24.8%
Mexico6.5%
Italy5.7%

See Nintendo Entertainment System audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Nintendo Entertainment System have in United States?

Nintendo Entertainment System has an estimated audience of 2,348,373 people in United States, concentrated in Tennessee and California.

What is the gender split and age of Nintendo Entertainment System fans?

36.3% of Nintendo Entertainment System fans are female, 63.7% are male, with an average age of 29.7 years.

Which brands do Nintendo Entertainment System fans like most?

Nintendo Entertainment System fans show strongest brand affinity for The Legend of Zelda (15.65×), Retrogaming (12.27×), and Google Maps (3.9×) over the country average.

Where do Nintendo Entertainment System fans live in United States?

Nintendo Entertainment System fans in United States are most concentrated in Tennessee (reach 987,913), California (reach 168,875), and Texas (reach 122,199). These three regions account for the largest share of the active audience.

What other brands do Nintendo Entertainment System fans also like?

Beyond Nintendo Entertainment System itself, the audience over-indexes on Retrogaming (12.27×), Google Maps (3.9×), Indeed.com (3.88×), and Cyberpunk 2077 (17.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo Entertainment System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.