Rascasse Audience Intelligence

Nintendo 3DS Target Market in United States

A data profile of the people who buy, follow and care about Nintendo 3DS in United States — modelled from more than twelve digital signal sources. Nintendo 3DS has an estimated audience of 1,071,967 people in United States.

#13among Console in United States#2299among Brand in United States#476in Games

The average Nintendo 3DS fan in United States is 25.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Retrogaming, Gamescom, Rick and Morty, with strongest over-indexing on Retrogaming (22.06× the country average).

Demographically, the Nintendo 3DS audience skews more male with an average age of 25.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nintendo 3DS fan in United States is more male, around 25.3 years old, with strong Patriotism tendencies and a notable affinity for Retrogaming.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nintendo 3DS profile in United States.

Audience size
1.1M
in United States
Gender
30.2%♀
69.8% male
Age
25.3
average years
Country rank
#22625
Brand in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nintendo 3DS

30.2% are female, 69.8% are male, average age 25.3.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Nintendo 3DS audience in United States
MetricValue
Female30.2%
Male69.8%
Average age25.3
Estimated audience size1,071,967
Fig. 03

Age distribution

Ø 25.3
average years
Age distribution of the Nintendo 3DS audience in United States
Age bracketShare%
16-1963%
20-2921%
30-3910%
40-495%
50+2%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Nintendo 3DS audience comes from United States.

Worldwide audience distribution share by country for Nintendo 3DS
CountryShare
United States22.5%
Japan10.5%
Italy10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nintendo 3DS audience in United States is strongest.

Fig. 05

Top regions by affinity

Nintendo 3DS customers by region in United States
#RegionReachAffinity×
01Texas~100K1.28×
02Oklahoma~10K1.26×
03Kentucky~20K1.17×
04Utah~10K1.16×
05Arkansas~10K1.15×
06California~100K1.14×
07Nevada~10K1.14×
08Washington~20K1.12×
09Indiana~20K1.12×
10Oregon~10K1.12×
11West Virginia~5K1.12×
12Idaho~6K1.11×
13Mississippi~9K1.10×
14Georgia~30K1.09×
15New Mexico~6K1.09×
16Arizona~20K1.08×
17Kansas~9K1.07×
18North Carolina~30K1.06×
19Tennessee~20K1.06×
20Florida~70K1.04×
21Alabama~20K1.04×
22Illinois~40K1.03×
23Louisiana~10K1.03×
24Nebraska~5K1.03×
25Missouri~20K1.01×
26Ohio~30K1.00×
27Alaska~2K0.99×
28Virginia~20K0.98×
29Iowa~8K0.97×
30Michigan~30K0.96×
31New York~50K0.95×
32New Hampshire~4K0.95×
33Pennsylvania~30K0.94×
34South Carolina~10K0.94×
35Rhode Island~3K0.94×
36New Jersey~20K0.93×
37Colorado~20K0.93×
38Connecticut~10K0.93×
39Maine~3K0.93×
40Maryland~20K0.92×
41Montana~3K0.90×
42South Dakota~2K0.90×
43North Dakota~2K0.90×
44Wisconsin~10K0.89×
45Massachusetts~20K0.88×
46Hawaii~4K0.88×
47Minnesota~10K0.87×
48Delaware~2K0.87×
49Vermont~1K0.79×
50Washington, District of Columbia~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Nintendo 3DS, United States
0.65×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nintendo 3DS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nintendo 3DS audience
#·InterestCategoryAffinity×
01GamescomGames101.30×
02Battlefield 4Games26.73×
03Pokémon Trading Card GameGames23.01×
04International educationBusiness & Career22.29×
05RetrogamingGames22.06×
06Rick and MortyMovies & TV10.88×
07Collectible card gameGames9.44×
08Action role-playing gameGames8.55×
09Dungeons & DragonsGames8.29×
10Massively multiplayer online gamesGames6.93×
11PokémonGames6.86×
12GameStopGames6.10×
13Micro CenterShopping6.02×
14Anime and manga fandomLiterature5.95×
15Mobile gameGames3.85×
16Online gamesGames3.39×
17Pizza HutFood & Beverages3.26×
18Video gamesGames3.11×
19SupermanMovies & TV2.79×
20Consumer electronicsTechnology & Electronics1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nintendo 3DS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nintendo 3DS audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Early Adopter MentalityPOWER1.93×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nintendo 3DS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Design AffinityPREMIUM0.61×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nintendo 3DS's target market in United States?

Nintendo 3DS's target market in United States covers an estimated 1,071,967 people, concentrated in California and Texas.

02

What is the gender split and age of Nintendo 3DS customers?

30.2% of the Nintendo 3DS audience are female, 69.8% are male, with an average age of 25.3 years.

03

Which brands do Nintendo 3DS fans like most?

Nintendo 3DS fans show strongest brand affinity for Retrogaming (22.06×), Gamescom (101.3×), and Rick and Morty (10.88×) over the country average.

04

Where do Nintendo 3DS fans live in United States?

Nintendo 3DS fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nintendo 3DS fans also like?

Beyond Nintendo 3DS itself, the audience over-indexes on Gamescom (101.3×), Rick and Morty (10.88×), International education (22.29×), and Pokémon Trading Card Game (23.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in United States

See Nintendo 3DS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo 3DS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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