Rascasse Audience Intelligence

Nintendo 3DS Target Market in Germany

A data profile of the people who buy, follow and care about Nintendo 3DS in Germany — modelled from more than twelve digital signal sources. Nintendo 3DS has an estimated audience of 276,366 people in Germany.

#12among Console in Germany#2340among Brand in Germany#421in Games

The average Nintendo 3DS fan in Germany is 26.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Targobank, Retrogaming, SunExpress, with strongest over-indexing on Targobank (8.29× the country average).

Demographically, the Nintendo 3DS audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nintendo 3DS fan in Germany is more male, around 26.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Targobank.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nintendo 3DS profile in Germany.

Audience size
276K
in Germany
Gender
36.8%♀
63.2% male
Age
26.7
average years
Country rank
#18414
Brand in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nintendo 3DS

36.8% are female, 63.2% are male, average age 26.7.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Nintendo 3DS audience in Germany
MetricValue
Female36.8%
Male63.2%
Average age26.7
Estimated audience size276,366
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Nintendo 3DS audience in Germany
Age bracketShare%
16-1959%
20-2919%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Nintendo 3DS audience comes from Germany.

Worldwide audience distribution share by country for Nintendo 3DS
CountryShare
United States22.5%
Japan10.5%
Italy10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nintendo 3DS audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nintendo 3DS customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~8K1.13×
02Sachsen~20K1.12×
03Nordrhein-Westfalen~70K1.09×
04Mecklenburg-Vorpommern~6K1.09×
05Brandenburg~9K1.07×
06Thüringen~8K1.07×
07Niedersachsen~30K1.05×
08Saarland~3K1.00×
09Rheinland-Pfalz~10K0.98×
10Bremen~2K0.95×
11Hessen~20K0.94×
12Schleswig-Holstein~9K0.94×
13Baden-Württemberg~30K0.91×
14Hamburg~6K0.90×
15Bayern~40K0.89×
16Berlin~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Nintendo 3DS, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nintendo 3DS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nintendo 3DS audience
#·InterestCategoryAffinity×
01Steam cleaningHome & Garden72.44×
02Mon ChériFood & Beverages32.18×
03Mario KartGames22.98×
04Diablo (series)Games14.78×
05Super Smash Bros.Games14.65×
06Austin Powers (film series)Movies & TV13.94×
07RetrogamingGames13.12×
08EssenceBeauty & Wellness12.95×
09The Legend of ZeldaGames8.38×
10TargobankBusiness & Career8.29×
11Action role-playing gameGames8.25×
12Whirlpool CorporationHome & Garden8.24×
13SunExpressTravel & Leisure7.74×
14Scooby-DooMovies & TV6.17×
15CongstarTechnology & Electronics5.40×
16Epic GamesGames5.18×
17Anime conventionLiterature5.03×
18PokémonGames4.60×
19TransfermarktSports2.91×
20TagesschauMovies & TV1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nintendo 3DS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nintendo 3DS audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
ExtroversionTHRILL1.44×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nintendo 3DS audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.56×
CreativityOPEN0.63×
Sports ActivityPOWER0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nintendo 3DS's target market in Germany?

Nintendo 3DS's target market in Germany covers an estimated 276,366 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nintendo 3DS customers?

36.8% of the Nintendo 3DS audience are female, 63.2% are male, with an average age of 26.7 years.

03

Which brands do Nintendo 3DS fans like most?

Nintendo 3DS fans show strongest brand affinity for Targobank (8.29×), Retrogaming (13.12×), and SunExpress (7.74×) over the country average.

04

Where do Nintendo 3DS fans live in Germany?

Nintendo 3DS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nintendo 3DS fans also like?

Beyond Nintendo 3DS itself, the audience over-indexes on Retrogaming (13.12×), SunExpress (7.74×), Mario Kart (22.98×), and Mon Chéri (32.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in Germany

See Nintendo 3DS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nintendo 3DS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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