Parent-in-law Audience in United States
Parent-in-law has an estimated audience of 1,119,091 people in United States. 78.3% are female, 21.7% are male, average age 44.5. Top brand affinities: Reddit, MSN, Subway, Diaper bag, Burger King.
Top brand affinities include Reddit, MSN, Subway, with strongest over-indexing on Reddit (4.38× the country average). Demographically, the Parent-in-law audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Category: Kids & Family · Type: Topic
Demographics of Parent-in-law fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 44.5 |
| Estimated audience size | 1,119,091 |
Audience persona
The typical Parent-in-law fan in United States is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Reddit.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 4.38× | Internet & Social Media | |
| MSN | 3.44× | News |
| Subway | 3.66× | Food & Beverages |
| Diaper bag | 5.29× | Kids & Family |
| Burger King | 3.3× | Food & Beverages |
| Planet Fitness | 3.03× | Sports |
| Catherine O'Hara | 5.01× | Movies & TV |
| Babysitting | 16.55× | Kids & Family |
| FabFitFun | 13.52× | Shopping |
| Grimm (TV series) | 17.23× | Movies & TV |
| Hobby Lobby | 2.6× | Home & Garden |
| IKEA | 2.86× | Home & Garden |
| Koala | 9.79× | Pets & Animals |
| Starbucks | 2.26× | Food & Beverages |
| 1.9× | Internet & Social Media | |
| Airbnb | 2.14× | Travel & Leisure |
| Sun tanning | 5× | Beauty & Wellness |
| Nature | 1.7× | Home & Garden |
| Harry Potter | 1.91× | Movies & TV |
| Kaiser Permanente | 6.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.06 |
| Quality Awareness | PREMIUM | 1.7 |
| Family Orientation | CONSERVATISM | 1.55 |
| Social Media Usage | JOY | 1.53 |
| Extroversion | THRILL | 1.53 |
| Urban Lifestyle | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.1% |
| Indonesia | 10.9% |
| India | 8.9% |
See Parent-in-law audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Parent-in-law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.