Rascasse Audience Intelligence

Parent-in-law Audience in United States

A data profile of the people who buy, follow and care about Parent-in-law in United States — modelled from more than twelve digital signal sources. Parent-in-law has an estimated audience of 1,119,091 people in United States.

#8289among Topic in United States#421in Kids & Family

The average Parent-in-law fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subway, Babysitting, Reddit, with strongest over-indexing on Subway (6.97× the country average).

Demographically, the Parent-in-law audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parent-in-law fan in United States is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Subway.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parent-in-law profile in United States.

Audience size
1.1M
in United States
Gender
78.3%♀
21.7% male
Age
44.5
average years
Country rank
#21911
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parent-in-law fans

78.3% are female, 21.7% are male, average age 44.5.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Parent-in-law audience in United States
MetricValue
Female78.3%
Male21.7%
Average age44.5
Estimated audience size1,119,091
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Parent-in-law audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Parent-in-law audience comes from United States.

Worldwide audience distribution share by country for Parent-in-law
CountryShare
United States38.1%
Indonesia10.9%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parent-in-law audience in United States is strongest.

Fig. 05

Top regions by affinity

Parent-in-law fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.13×
02North Dakota~3K1.13×
03South Dakota~3K1.11×
04California~100K1.10×
05Rhode Island~4K1.08×
06Vermont~2K1.08×
07Montana~3K1.07×
08Delaware~3K1.06×
09West Virginia~5K1.04×
10Hawaii~5K1.04×
11Maine~4K1.04×
12Idaho~6K1.03×
13New Hampshire~5K1.03×
14Washington, District of Columbia~3K1.02×
15New Mexico~6K1.01×
16Nebraska~6K1.01×
17Mississippi~9K0.99×
18Arkansas~9K0.99×
19Kansas~9K0.98×
20New Jersey~30K0.97×
21Washington~20K0.97×
22Iowa~9K0.97×
23Oklahoma~10K0.96×
24Nevada~10K0.96×
25Utah~10K0.96×
26Massachusetts~20K0.95×
27Maryland~20K0.95×
28Louisiana~10K0.95×
29Kentucky~10K0.95×
30Oregon~10K0.95×
31Connecticut~10K0.95×
32Virginia~30K0.94×
33Wisconsin~20K0.94×
34South Carolina~20K0.94×
35Minnesota~20K0.94×
36Alabama~10K0.94×
37Arizona~20K0.93×
38Tennessee~20K0.93×
39Indiana~20K0.93×
40Missouri~20K0.93×
41Colorado~20K0.92×
42Illinois~30K0.91×
43Georgia~30K0.90×
44Michigan~30K0.90×
45North Carolina~30K0.89×
46Ohio~30K0.88×
47New York~50K0.87×
48Pennsylvania~30K0.87×
49Texas~80K0.85×
50Florida~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Parent-in-law, United States
0.84×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parent-in-law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parent-in-law audience
#·InterestCategoryAffinity×
01BabysittingKids & Family34.78×
02FIS Alpine Ski World CupSports20.00×
03Sun tanningBeauty & Wellness7.27×
04SubwayFood & Beverages6.97×
05LotteryGames6.96×
06FedExBusiness & Career6.20×
07RedditInternet & Social Media5.64×
08First class travelTravel & Leisure4.73×
09McDonald'sFood & Beverages4.47×
10Denver NuggetsSports4.33×
11IKEAHome & Garden4.18×
12Pizza HutFood & Beverages4.06×
13Burger KingFood & Beverages3.53×
14Mortgage loansBusiness & Career3.48×
15TV game showsMovies & TV3.45×
16AirbnbTravel & Leisure3.34×
17StarbucksFood & Beverages3.24×
18Shopping mallsShopping3.07×
19Wendy'sFood & Beverages3.04×
20PinterestInternet & Social Media2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parent-in-law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parent-in-law audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.52×
IndulgenceJOY2.20×
Family OrientationCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parent-in-law audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.83×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parent-in-law have in United States?

Parent-in-law has an estimated audience of 1,119,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parent-in-law fans?

78.3% of Parent-in-law fans are female, 21.7% are male, with an average age of 44.5 years.

03

Which brands do Parent-in-law fans like most?

Parent-in-law fans show strongest brand affinity for Subway (6.97×), Babysitting (34.78×), and Reddit (5.64×) over the country average.

04

Where do Parent-in-law fans live in United States?

Parent-in-law fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Parent-in-law fans also like?

Beyond Parent-in-law itself, the audience over-indexes on Babysitting (34.78×), Reddit (5.64×), McDonald's (4.47×), and FedEx (6.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Parent-in-law audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parent-in-law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →