Rascasse Audience Intelligence

Head-on collision Audience in United States

A data profile of the people who buy, follow and care about Head-on collision in United States — modelled from more than twelve digital signal sources. Head-on collision has an estimated audience of 1,347,436 people in United States.

#7670among Topic in United States#624in Cars & Mobility

The average Head-on collision fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Language school, McDonald's, with strongest over-indexing on FedEx (8.24× the country average).

Demographically, the Head-on collision audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Head-on collision fan in United States is more male, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Head-on collision profile in United States.

Audience size
1.3M
in United States
Gender
36.9%♀
63.1% male
Age
44.0
average years
Country rank
#19200
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Head-on collision fans

36.9% are female, 63.1% are male, average age 44.0.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Head-on collision audience in United States
MetricValue
Female36.9%
Male63.1%
Average age44.0
Estimated audience size1,347,436
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Head-on collision audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Head-on collision audience comes from United States.

Worldwide audience distribution share by country for Head-on collision
CountryShare
United States57.3%
India4.2%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Head-on collision audience in United States is strongest.

Fig. 05

Top regions by affinity

Head-on collision fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~60K1.40×
02Alabama~20K1.32×
03Louisiana~20K1.21×
04Georgia~50K1.12×
05Mississippi~10K1.12×
06South Carolina~20K1.11×
07Washington~30K1.08×
08New Mexico~7K1.08×
09Arkansas~10K1.07×
10Montana~4K1.05×
11Texas~100K1.04×
12Alaska~3K1.03×
13Minnesota~20K1.02×
14North Dakota~3K1.02×
15New Hampshire~5K1.01×
16Vermont~2K1.01×
17Illinois~40K1.00×
18Michigan~40K1.00×
19Kentucky~20K1.00×
20Iowa~10K1.00×
21South Dakota~3K1.00×
22Pennsylvania~50K0.99×
23Virginia~30K0.99×
24Oklahoma~10K0.99×
25Idaho~7K0.99×
26Hawaii~6K0.99×
27Nevada~10K0.98×
28West Virginia~6K0.98×
29Tennessee~30K0.97×
30Massachusetts~30K0.97×
31Oregon~10K0.97×
32Kansas~10K0.97×
33Arizona~30K0.96×
34Nebraska~6K0.96×
35Maine~5K0.96×
36Rhode Island~4K0.96×
37Delaware~4K0.96×
38California~100K0.94×
39Indiana~20K0.94×
40Maryland~20K0.94×
41Missouri~20K0.94×
42Wisconsin~20K0.94×
43Washington, District of Columbia~4K0.94×
44Connecticut~10K0.93×
45Utah~10K0.93×
46Florida~80K0.91×
47Ohio~40K0.88×
48Colorado~20K0.88×
49New Jersey~30K0.83×
50New York~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Head-on collision, United States
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Head-on collision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Head-on collision audience
#·InterestCategoryAffinity×
01BabysittingKids & Family23.88×
02Language schoolKids & Family19.66×
03LotteryGames9.16×
04FedExBusiness & Career8.24×
05Chicano rapMusic & Radio6.06×
06Weather forecastingHome & Garden5.73×
07Sustainable energyHome & Garden5.51×
08Law firmBusiness & Career5.51×
09First class travelTravel & Leisure5.22×
10Mortgage loansBusiness & Career4.65×
11Renewable energyBusiness & Career4.49×
12RedditInternet & Social Media4.41×
13SubwayFood & Beverages4.35×
14McDonald'sFood & Beverages4.27×
15Vehicle insuranceCars & Mobility4.21×
16Pizza HutFood & Beverages3.60×
17PinterestInternet & Social Media3.35×
18AirbnbTravel & Leisure3.14×
19Burger KingFood & Beverages3.13×
20StarbucksFood & Beverages3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Head-on collision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Head-on collision audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.90×
PatriotismCONSERVATISM2.15×
Quality AwarenessPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Head-on collision audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Head-on collision have in United States?

Head-on collision has an estimated audience of 1,347,436 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Head-on collision fans?

36.9% of Head-on collision fans are female, 63.1% are male, with an average age of 44.0 years.

03

Which brands do Head-on collision fans like most?

Head-on collision fans show strongest brand affinity for FedEx (8.24×), Language school (19.66×), and McDonald's (4.27×) over the country average.

04

Where do Head-on collision fans live in United States?

Head-on collision fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Head-on collision fans also like?

Beyond Head-on collision itself, the audience over-indexes on Language school (19.66×), McDonald's (4.27×), Reddit (4.41×), and Mortgage loans (4.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Head-on collision audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Head-on collision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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