Guess (clothing) Audience in United States

Guess (clothing) logo

Guess (clothing) has an estimated audience of 1,914,646 people in United States. 72.2% are female, 27.8% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: X, Fox News Channel, Reddit, Wingstop, Yard House.

The average Guess (clothing) fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include X, Fox News Channel, Reddit, with strongest over-indexing on X (1.54× the country average). Demographically, the Guess (clothing) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Guess (clothing) fans

Demographic split for Guess (clothing) audience in United States
MetricValue
Female72.2%
Male27.8%
Average age37.7
Estimated audience size1,914,646

Audience persona

The typical Guess (clothing) fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for X.

Top regions in United States

Top regions ranked by reach for Guess (clothing) in United States
RegionReachAffinity
California444,2022.11×
Texas312,5331.9×
Florida267,6722.06×
New York261,3262.44×
New Jersey109,2022.24×
Illinois91,3501.43×
Arizona81,3982.08×
Georgia74,9151.27×
Pennsylvania62,9030.98×
North Carolina59,0531.03×
Michigan48,9230.98×
Virginia48,6661.04×
Massachusetts47,6521.26×
Ohio41,0690.7×
Maryland41,0261.25×
Nevada37,4012.02×
Washington35,9140.94×
Tennessee32,5930.85×
Colorado29,5430.98×
Indiana26,2450.75×
South Carolina25,4540.88×
Louisiana22,8600.93×
Minnesota22,6820.83×
Alabama22,2030.83×
Missouri19,9850.65×
Connecticut19,8131.03×
Wisconsin18,8360.65×
Oregon15,7770.72×
Kentucky15,5180.65×
Oklahoma15,4390.73×
Mississippi13,3930.85×
Utah12,4160.72×
New Mexico11,4441.19×
Kansas10,2120.68×
Arkansas10,1040.64×
Iowa9,1050.58×
Hawaii6,5420.79×
Rhode Island6,2831.03×
Nebraska6,2620.65×
Washington, District of Columbia5,6460.98×
Idaho5,2240.54×
New Hampshire5,0530.67×
Delaware4,9470.94×
West Virginia4,6820.53×
Maine3,7750.55×
Alaska3,3150.81×
Montana2,5640.48×
South Dakota2,3230.52×
North Dakota2,1700.55×
Wyoming1,8420.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guess (clothing) audience
BrandAffinityCategory
X1.54×Internet & Social Media
Fox News Channel1.51×Movies & TV
Reddit1.98×Internet & Social Media
Wingstop2.29×Food & Beverages
Yard House4.78×Food & Beverages
Yahoo!ショッピング1.97×
LinkedIn1.6×Internet & Social Media
Breaking news1.54×Movies & TV
Whataburger2.66×Food & Beverages
Final Destination2.01×Movies & TV
Costco1.52×Shopping
Wells Fargo1.6×Business & Career
Hollywood1.68×Travel & Leisure
Fashion Nova1.97×Shopping
Pizza Hut1.51×Food & Beverages
Gratitude1.64×Politics & Society
Brain1.65×Health
Grandparent1.68×Kids & Family
Quiz2.22×Games
Thought1.58×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guess (clothing) audience
TraitClusterScore
Luxury OrientationPREMIUM2.16
Risk AppetiteTHRILL1.64
ExtroversionTHRILL1.36
IndulgenceJOY1.23
Social Media UsageJOY1.21
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Guess (clothing)
CountryShare
United States14.6%
Italy7.6%
Germany5.0%

See Guess (clothing) audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Guess (clothing) have in United States?

Guess (clothing) has an estimated audience of 1,914,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Guess (clothing) fans?

72.2% of Guess (clothing) fans are female, 27.8% are male, with an average age of 37.7 years.

Which brands do Guess (clothing) fans like most?

Guess (clothing) fans show strongest brand affinity for X (1.54×), Fox News Channel (1.51×), and Reddit (1.98×) over the country average.

Where do Guess (clothing) fans live in United States?

Guess (clothing) fans in United States are most concentrated in California (reach 444,202), Texas (reach 312,533), and Florida (reach 267,672). These three regions account for the largest share of the active audience.

What other brands do Guess (clothing) fans also like?

Beyond Guess (clothing) itself, the audience over-indexes on Fox News Channel (1.51×), Reddit (1.98×), Wingstop (2.29×), and Yard House (4.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guess (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.