Guess (clothing) Audience in Germany
Guess (clothing) has an estimated audience of 652,405 people in Germany. 64.4% are female, 35.6% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Starbucks, IKEA, Hermès, H&M, Breuninger.
The average Guess (clothing) fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Starbucks, IKEA, Hermès, with strongest over-indexing on Starbucks (3.67× the country average). Demographically, the Guess (clothing) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Guess (clothing) fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 39.7 |
| Estimated audience size | 652,405 |
Audience persona
The typical Guess (clothing) fan in Germany is more female, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Starbucks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,549 | 1.35× |
| Bayern | 137,933 | 1.32× |
| Baden-Württemberg | 130,837 | 1.47× |
| Hessen | 61,217 | 1.23× |
| Niedersachsen | 60,842 | 0.96× |
| Rheinland-Pfalz | 34,895 | 1.07× |
| Sachsen | 29,968 | 0.94× |
| Berlin | 28,836 | 0.99× |
| Sachsen-Anhalt | 17,456 | 1.03× |
| Schleswig-Holstein | 17,316 | 0.74× |
| Brandenburg | 17,003 | 0.84× |
| Hamburg | 14,944 | 1.01× |
| Thüringen | 11,053 | 0.66× |
| Mecklenburg-Vorpommern | 8,450 | 0.68× |
| Saarland | 6,533 | 0.82× |
| Bremen | 5,007 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Starbucks | 3.67× | Food & Beverages |
| IKEA | 1.85× | Home & Garden |
| Hermès | 2.31× | Fashion & Accessoires |
| H&M | 1.81× | Shopping |
| Breuninger | 2.35× | Fashion & Accessoires |
| Gina Tricot | 4.33× | Fashion & Accessoires |
| Living room | 2.17× | Home & Garden |
| Shampoo | 2.96× | Beauty & Wellness |
| Tea | 2.21× | Food & Beverages |
| Undergarment | 2.2× | Fashion & Accessoires |
| Renovation | 2.08× | Home & Garden |
| Flaconi | 4.01× | Shopping |
| Alexander Zverev | 2.68× | Sports |
| Kitchen | 1.74× | Home & Garden |
| Uniqlo | 2.41× | Shopping |
| Bedroom | 2.12× | Home & Garden |
| Lipstick | 3.27× | Beauty & Wellness |
| Online banking | 3.45× | Business & Career |
| Primark | 1.79× | Shopping |
| Kitchenware | 2.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.24 |
| Sports Activity | POWER | 1.22 |
| Creativity | OPEN | 1.19 |
| Individualism | JOY | 1.18 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Italy | 7.6% |
| Germany | 5.0% |
See Guess (clothing) audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Guess (clothing) have in Germany?
Guess (clothing) has an estimated audience of 652,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guess (clothing) fans?
64.4% of Guess (clothing) fans are female, 35.6% are male, with an average age of 39.7 years.
Which brands do Guess (clothing) fans like most?
Guess (clothing) fans show strongest brand affinity for Starbucks (3.67×), IKEA (1.85×), and Hermès (2.31×) over the country average.
Where do Guess (clothing) fans live in Germany?
Guess (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,549), Bayern (reach 137,933), and Baden-Württemberg (reach 130,837). These three regions account for the largest share of the active audience.
What other brands do Guess (clothing) fans also like?
Beyond Guess (clothing) itself, the audience over-indexes on IKEA (1.85×), Hermès (2.31×), H&M (1.81×), and Breuninger (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guess (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.