A data profile of the people who buy, follow and care about Miguel Oliveira in Portugal — modelled from more than twelve digital signal sources. Miguel Oliveira has an estimated audience of 1,469,049 people in Portugal.
The average Miguel Oliveira fan in Portugal is 39.0 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Superbike World Championship, Local news, MotoGP, with strongest over-indexing on Superbike World Championship (6.65× the country average).
Demographically, the Miguel Oliveira audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Miguel Oliveira fan in Portugal is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Superbike World Championship.
The key figures that characterise the Miguel Oliveira profile in Portugal.
27.9% are female, 72.1% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 39.0 |
| Estimated audience size | 1,469,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 17% |
of the worldwide Miguel Oliveira audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 73.6% |
| France | 4.6% |
| Switzerland | 3.7% |
Where the Miguel Oliveira audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~600K | 1.75× | |
| 02 | Santarém District | ~100K | 1.75× | |
| 03 | Lisbon District | ~800K | 1.68× | |
| 04 | Faro District | ~100K | 1.45× | |
| 05 | Setúbal District | ~200K | 1.43× | |
| 06 | Braga District | ~200K | 1.27× | |
| 07 | Leiria District | ~100K | 1.22× | |
| 08 | Aveiro District | ~100K | 1.12× | |
| 09 | Coimbra District | ~80K | 1.06× | |
| 10 | Vila Real District | ~30K | 1.06× | |
| 11 | Évora District | ~20K | 0.89× | |
| 12 | Viana do Castelo District | ~30K | 0.86× | |
| 13 | Viseu District | ~40K | 0.83× | |
| 14 | Beja District | ~20K | 0.83× | |
| 15 | Portalegre District | ~10K | 0.77× | |
| 16 | Castelo Branco District | ~20K | 0.75× | |
| 17 | Bragança District | ~10K | 0.72× | |
| 18 | Guarda District | ~10K | 0.67× | |
| 19 | Madeira | ~20K | 0.51× | |
| 20 | Azores | ~20K | 0.40× |
The strongest cross-interests of the Miguel Oliveira audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Surface | Technology & Electronics | 10.44× | ||
| 02 | Superbike World Championship | Sports | 6.65× | ||
| 03 | Scuderia Ferrari | Sports | 5.25× | ||
| 04 | Toyota Yaris | Cars & Mobility | 4.49× | ||
| 05 | Aprilia | Cars & Mobility | 4.45× | ||
| 06 | Max Verstappen | Sports | 4.42× | ||
| 07 | Local news | News | 4.29× | ||
| 08 | Chopper (motorcycle) | Cars & Mobility | 3.55× | ||
| 09 | Ducati | Cars & Mobility | 3.25× | ||
| 10 | Alfa Romeo | Cars & Mobility | 3.18× | ||
| 11 | MotoGP | Sports | 3.05× | ||
| 12 | KTM | Cars & Mobility | 2.91× | ||
| 13 | Suzuki | Cars & Mobility | 2.76× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 2.75× | ||
| 15 | Aston Martin | Cars & Mobility | 2.67× | ||
| 16 | BMW Motorrad | Cars & Mobility | 2.30× | ||
| 17 | Formula One | Sports | 1.82× | ||
| 18 | Used car | Cars & Mobility | 1.73× | ||
| 19 | Betclic | Games | 1.54× | ||
| 20 | BP | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.50× | |
| Career Orientation | POWER | 1.32× | |
| Sports Activity | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.47× | |
| Creativity | OPEN | 0.51× | |
| Mindfulness | BALANCE | 0.58× |
Miguel Oliveira has an estimated audience of 1,469,049 people in Portugal, concentrated in Lisbon District and Porto District.
27.9% of Miguel Oliveira fans are female, 72.1% are male, with an average age of 39.0 years.
Miguel Oliveira fans show strongest brand affinity for Superbike World Championship (6.65×), Local news (4.29×), and MotoGP (3.05×) over the country average.
Miguel Oliveira fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~600K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Miguel Oliveira itself, the audience over-indexes on Local news (4.29×), MotoGP (3.05×), Betclic (1.54×), and Motorcycle helmet (2.75×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Miguel Oliveira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.