A data profile of the people who buy, follow and care about Sweaty Betty in United Kingdom — modelled from more than twelve digital signal sources. Sweaty Betty has an estimated audience of 3,096,951 people in United Kingdom.
The average Sweaty Betty fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pets, American Student Dental Association, Costco, with strongest over-indexing on Pets (1.57× the country average).
Demographically, the Sweaty Betty audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sweaty Betty fan in United Kingdom is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Pets.
The key figures that characterise the Sweaty Betty profile in United Kingdom.
84.6% are female, 15.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 84.6% |
| Male | 15.4% |
| Average age | 43.0 |
| Estimated audience size | 3,096,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Sweaty Betty audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 70.6% |
| Ireland | 7.2% |
| Australia | 6.8% |
Where the Sweaty Betty audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~700K | 1.71× | |
| 02 | Yorkshire and the Humber | ~300K | 1.38× | |
| 03 | Northern Ireland | ~100K | 1.34× | |
| 04 | North East | ~100K | 1.09× | |
| 05 | Scotland | ~300K | 1.04× | |
| 06 | South West | ~200K | 0.91× | |
| 07 | East of England | ~300K | 0.90× | |
| 08 | England | ~2.5M | 0.89× | |
| 09 | West Midlands | ~100K | 0.74× | |
| 10 | Wales | ~100K | 0.73× | |
| 11 | East Midlands | ~100K | 0.69× | |
| 12 | North West | ~200K | 0.60× |
The strongest cross-interests of the Sweaty Betty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Old Navy | Fashion & Accessoires | 4.14× | ||
| 02 | Bad Bunny | Music & Radio | 3.39× | ||
| 03 | COS | Shopping | 3.30× | ||
| 04 | Rosamund Pike | Movies & TV | 3.13× | ||
| 05 | Bodybuilding & Fitness | Sports | 2.43× | ||
| 06 | Oliver Bonas | Fashion & Accessoires | 2.42× | ||
| 07 | Decoration | Home & Garden | 2.42× | ||
| 08 | Costco | Shopping | 1.88× | ||
| 09 | Healthy habits | Health | 1.87× | ||
| 10 | New Look | Fashion & Accessoires | 1.83× | ||
| 11 | Home Interior Design | Home & Garden | 1.83× | ||
| 12 | Mumsnet | Kids & Family | 1.81× | ||
| 13 | Architecture & Design | Business & Career | 1.80× | ||
| 14 | Home decorating ideas | Home & Garden | 1.75× | ||
| 15 | Mounjaro | Health | 1.74× | ||
| 16 | Self-love | Health | 1.74× | ||
| 17 | Home Design | Home & Garden | 1.72× | ||
| 18 | Pets | Pets & Animals | 1.57× | ||
| 19 | Strength training | Sports | 1.57× | ||
| 20 | American Student Dental Association | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.47× | |
| Design Affinity | PREMIUM | 1.32× | |
| Sports Activity | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.83× |
Sweaty Betty's target market in United Kingdom covers an estimated 3,096,951 people, concentrated in England and South East.
84.6% of the Sweaty Betty audience are female, 15.4% are male, with an average age of 43.0 years.
Sweaty Betty fans show strongest brand affinity for Pets (1.57×), American Student Dental Association (1.52×), and Costco (1.88×) over the country average.
Sweaty Betty fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sweaty Betty itself, the audience over-indexes on American Student Dental Association (1.52×), Costco (1.88×), COS (3.3×), and New Look (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sweaty Betty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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