A data profile of the people who buy, follow and care about Longchamp in France — modelled from more than twelve digital signal sources. Longchamp has an estimated audience of 2,360,842 people in France.
The average Longchamp fan in France is 39.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include sandro, Health And Beauty, Makeup Lessons, with strongest over-indexing on sandro (5.8× the country average).
Demographically, the Longchamp audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Longchamp fan in France is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for sandro.
The key figures that characterise the Longchamp profile in France.
70.9% are female, 29.1% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 39.9 |
| Estimated audience size | 2,360,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide Longchamp audience comes from France.
| Country | Share |
|---|---|
| United States | 11.1% |
| Japan | 9.8% |
| France | 9.2% |
Where the Longchamp audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.72× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.30× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.05× | |
| 04 | Grand Est | ~200K | 1.03× | |
| 05 | Normandy | ~100K | 0.96× | |
| 06 | Hauts-de-France | ~200K | 0.93× | |
| 07 | Bourgogne-Franche-Comté | ~90K | 0.91× | |
| 08 | Occitanie | ~200K | 0.90× | |
| 09 | Corsica | ~10K | 0.88× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.87× | |
| 11 | Centre-Val de Loire | ~80K | 0.86× | |
| 12 | Pays de la Loire | ~100K | 0.82× | |
| 13 | Brittany | ~90K | 0.78× |
The strongest cross-interests of the Longchamp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lamy | Business & Career | 11.40× | ||
| 02 | Nikita (film) | Movies & TV | 9.33× | ||
| 03 | Jejudo | Travel & Leisure | 7.63× | ||
| 04 | Diptyque | Beauty & Wellness | 6.99× | ||
| 05 | Makeup Lessons | Beauty & Wellness | 5.93× | ||
| 06 | sandro | Fashion & Accessoires | 5.80× | ||
| 07 | Health And Beauty | Beauty & Wellness | 4.49× | ||
| 08 | Beauty tips | Beauty & Wellness | 4.25× | ||
| 09 | Ryan Gosling | Movies & TV | 3.76× | ||
| 10 | Birkenstock | Fashion & Accessoires | 3.57× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 3.23× | ||
| 12 | YouTube Music | Internet & Social Media | 2.88× | ||
| 13 | Revolution (TV series) | Movies & TV | 2.72× | ||
| 14 | Retro style | Fashion & Accessoires | 2.45× | ||
| 15 | Uniqlo | Shopping | 2.28× | ||
| 16 | Como | Travel & Leisure | 2.27× | ||
| 17 | Kiabi | Fashion & Accessoires | 2.09× | ||
| 18 | Google News | News | 1.93× | ||
| 19 | Sephora | Shopping | 1.88× | ||
| 20 | H&M | Shopping | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.49× | |
| Luxury Orientation | PREMIUM | 1.40× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.45× | |
| Risk Appetite | THRILL | 0.53× | |
| Need for Security | CONSERVATISM | 0.63× |
Longchamp's target market in France covers an estimated 2,360,842 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
70.9% of the Longchamp audience are female, 29.1% are male, with an average age of 39.9 years.
Longchamp fans show strongest brand affinity for sandro (5.8×), Health And Beauty (4.49×), and Makeup Lessons (5.93×) over the country average.
Longchamp fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Longchamp itself, the audience over-indexes on Health And Beauty (4.49×), Makeup Lessons (5.93×), Revolution (TV series) (2.72×), and Google News (1.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Longchamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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