Stahlwerk Target Market in Germany
A data profile of the people who buy, follow and care about Stahlwerk in Germany — modelled from more than twelve digital signal sources. Stahlwerk has an estimated audience of 626,499 people in Germany.
The average Stahlwerk fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hilti, Hardware store, Würth, with strongest over-indexing on Hilti (26.42× the country average).
Demographically, the Stahlwerk audience skews more male with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Stahlwerk fan in Germany is more male, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Hilti.
At a glance
The key figures that characterise the Stahlwerk profile in Germany.
Search interest · 12-month trend
Customer demographics of Stahlwerk
19.7% are female, 80.3% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 40.6 |
| Estimated audience size | 626,499 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Stahlwerk audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 66.0% |
| Austria | 7.2% |
| France | 5.9% |
Geography
Where the Stahlwerk audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~40K | 1.35× | |
| 02 | Thüringen | ~20K | 1.26× | |
| 03 | Bayern | ~100K | 1.18× | |
| 04 | Saarland | ~9K | 1.18× | |
| 05 | Niedersachsen | ~70K | 1.17× | |
| 06 | Sachsen | ~30K | 1.12× | |
| 07 | Brandenburg | ~20K | 1.08× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 09 | Sachsen-Anhalt | ~20K | 1.05× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 1.05× | |
| 11 | Baden-Württemberg | ~80K | 0.92× | |
| 12 | Schleswig-Holstein | ~20K | 0.92× | |
| 13 | Hessen | ~40K | 0.91× | |
| 14 | Bremen | ~4K | 0.69× | |
| 15 | Hamburg | ~9K | 0.65× | |
| 16 | Berlin | ~10K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Stahlwerk audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mafell | Home & Garden | 27.66× | ||
| 02 | Hilti | Home & Garden | 26.42× | ||
| 03 | Metabo | Home & Garden | 19.16× | ||
| 04 | IG Metall | Politics & Society | 12.03× | ||
| 05 | SPORT1 Doppelpass | Sports | 11.74× | ||
| 06 | Strabag | Business & Career | 11.60× | ||
| 07 | Makita | Home & Garden | 8.74× | ||
| 08 | DeWalt | Home & Garden | 8.42× | ||
| 09 | Würth | Home & Garden | 7.42× | ||
| 10 | Central heating | Home & Garden | 6.87× | ||
| 11 | Hardware store | Home & Garden | 6.06× | ||
| 12 | Solar cell | Home & Garden | 5.73× | ||
| 13 | Lawn mower | Home & Garden | 5.33× | ||
| 14 | Ornamental plant | Home & Garden | 4.22× | ||
| 15 | Efficient energy use | Technology & Electronics | 2.77× | ||
| 16 | Dynamo Dresden | Sports | 2.75× | ||
| 17 | Hornbach | Shopping | 2.65× | ||
| 18 | Sportschau | Sports | 2.52× | ||
| 19 | Obi (store) | Shopping | 2.50× | ||
| 20 | SV Werder Bremen | Sports | 2.29× |
Personality of the Stahlwerk audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.67× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Patriotism | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.73× |
Frequently asked questions
Who is Stahlwerk's target market in Germany?
Stahlwerk's target market in Germany covers an estimated 626,499 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stahlwerk customers?
19.7% of the Stahlwerk audience are female, 80.3% are male, with an average age of 40.6 years.
Which brands do Stahlwerk fans like most?
Stahlwerk fans show strongest brand affinity for Hilti (26.42×), Hardware store (6.06×), and Würth (7.42×) over the country average.
Where do Stahlwerk fans live in Germany?
Stahlwerk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Stahlwerk fans also like?
Beyond Stahlwerk itself, the audience over-indexes on Hardware store (6.06×), Würth (7.42×), Makita (8.74×), and Metabo (19.16×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stahlwerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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