A data profile of the people who buy, follow and care about SPORT1 Doppelpass in Germany — modelled from more than twelve digital signal sources. SPORT1 Doppelpass has an estimated audience of 382,717 people in Germany.
The average SPORT1 Doppelpass fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sport Bild, Neo.bet, Sportschau, with strongest over-indexing on Sport Bild (8.6× the country average).
Demographically, the SPORT1 Doppelpass audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SPORT1 Doppelpass fan in Germany is more male, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Sport Bild.
The key figures that characterise the SPORT1 Doppelpass profile in Germany.
10.6% are female, 89.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 10.6% |
| Male | 89.4% |
| Average age | 39.4 |
| Estimated audience size | 382,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 15% |
of the worldwide SPORT1 Doppelpass audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 94.4% |
| Austria | 2.7% |
| China | 0.8% |
Where the SPORT1 Doppelpass audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~70K | 1.36× | |
| 02 | Bayern | ~80K | 1.35× | |
| 03 | Hessen | ~30K | 1.22× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.20× | |
| 05 | Rheinland-Pfalz | ~20K | 1.20× | |
| 06 | Niedersachsen | ~40K | 1.08× | |
| 07 | Saarland | ~5K | 1.06× | |
| 08 | Brandenburg | ~10K | 1.03× | |
| 09 | Bremen | ~3K | 0.99× | |
| 10 | Sachsen | ~20K | 0.94× | |
| 11 | Thüringen | ~8K | 0.90× | |
| 12 | Schleswig-Holstein | ~10K | 0.89× | |
| 13 | Sachsen-Anhalt | ~8K | 0.87× | |
| 14 | Hamburg | ~6K | 0.76× | |
| 15 | Berlin | ~10K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.69× |
The strongest cross-interests of the SPORT1 Doppelpass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neo.bet | Games | 18.20× | ||
| 02 | Tele 5 | Movies & TV | 11.16× | ||
| 03 | Sport Bild | Sports | 8.60× | ||
| 04 | 11 Freunde | Sports | 8.06× | ||
| 05 | Kicker | Sports | 7.08× | ||
| 06 | 3. Liga | Sports | 6.23× | ||
| 07 | Jürgen Klopp | Sports | 5.85× | ||
| 08 | Sportschau | Sports | 5.23× | ||
| 09 | Dynamo Dresden | Sports | 4.94× | ||
| 10 | Borussia Mönchengladbach | Sports | 4.85× | ||
| 11 | FC Schalke 04 | Sports | 4.62× | ||
| 12 | SV Werder Bremen | Sports | 4.50× | ||
| 13 | RB Leipzig | Sports | 4.24× | ||
| 14 | 2. Bundesliga | Sports | 4.11× | ||
| 15 | Borussia Dortmund | Sports | 3.68× | ||
| 16 | Eintracht Frankfurt | Sports | 3.55× | ||
| 17 | FC Bayern Munich | Sports | 3.28× | ||
| 18 | UEFA Champions League | Sports | 2.98× | ||
| 19 | FIFA World Cup | Sports | 2.72× | ||
| 20 | Bundesliga | Sports | 2.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.07× | |
| Need for Security | CONSERVATISM | 1.07× | |
| DIY Mentality | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.49× | |
| Design Affinity | PREMIUM | 0.53× | |
| Creativity | OPEN | 0.54× |
SPORT1 Doppelpass has an estimated audience of 382,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
10.6% of SPORT1 Doppelpass fans are female, 89.4% are male, with an average age of 39.4 years.
SPORT1 Doppelpass fans show strongest brand affinity for Sport Bild (8.6×), Neo.bet (18.2×), and Sportschau (5.23×) over the country average.
SPORT1 Doppelpass fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond SPORT1 Doppelpass itself, the audience over-indexes on Neo.bet (18.2×), Sportschau (5.23×), FC Bayern Munich (3.28×), and Borussia Dortmund (3.68×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for SPORT1 Doppelpass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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