Rascasse Audience Intelligence

SPORT1 Doppelpass Audience in Germany

A data profile of the people who buy, follow and care about SPORT1 Doppelpass in Germany — modelled from more than twelve digital signal sources. SPORT1 Doppelpass has an estimated audience of 382,717 people in Germany.

The average SPORT1 Doppelpass fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sport Bild, Neo.bet, Sportschau, with strongest over-indexing on Sport Bild (8.6× the country average).

Demographically, the SPORT1 Doppelpass audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SPORT1 Doppelpass fan in Germany is more male, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Sport Bild.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SPORT1 Doppelpass profile in Germany.

Audience size
383K
in Germany
Gender
10.6%
89.4% male
Age
39.4
average years
Country rank
#14521
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+122%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SPORT1 Doppelpass viewers

10.6% are female, 89.4% are male, average age 39.4.

Fig. 02

Gender split

10.6%
Female
89.4%
Male
Demographic split for SPORT1 Doppelpass audience in Germany
MetricValue
Female10.6%
Male89.4%
Average age39.4
Estimated audience size382,717
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the SPORT1 Doppelpass audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3925%
40-4925%
50+15%
Fig. 04

Worldwide distribution

94.4%

of the worldwide SPORT1 Doppelpass audience comes from Germany.

Worldwide audience distribution share by country for SPORT1 Doppelpass
CountryShare
Germany94.4%
Austria2.7%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SPORT1 Doppelpass audience in Germany is strongest.

Fig. 05

Top regions by affinity

SPORT1 Doppelpass fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.36×
02Bayern~80K1.35×
03Hessen~30K1.22×
04Nordrhein-Westfalen~100K1.20×
05Rheinland-Pfalz~20K1.20×
06Niedersachsen~40K1.08×
07Saarland~5K1.06×
08Brandenburg~10K1.03×
09Bremen~3K0.99×
10Sachsen~20K0.94×
11Thüringen~8K0.90×
12Schleswig-Holstein~10K0.89×
13Sachsen-Anhalt~8K0.87×
14Hamburg~6K0.76×
15Berlin~10K0.75×
16Mecklenburg-Vorpommern~5K0.69×
Fig. 06

Affinity by region

Affinity by region — SPORT1 Doppelpass, Germany
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SPORT1 Doppelpass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SPORT1 Doppelpass audience
#·InterestCategoryAffinity×
01Neo.betGames18.20×
02Tele 5Movies & TV11.16×
03Sport BildSports8.60×
0411 FreundeSports8.06×
05KickerSports7.08×
063. LigaSports6.23×
07Jürgen KloppSports5.85×
08SportschauSports5.23×
09Dynamo DresdenSports4.94×
10Borussia MönchengladbachSports4.85×
11FC Schalke 04Sports4.62×
12SV Werder BremenSports4.50×
13RB LeipzigSports4.24×
142. BundesligaSports4.11×
15Borussia DortmundSports3.68×
16Eintracht FrankfurtSports3.55×
17FC Bayern MunichSports3.28×
18UEFA Champions LeagueSports2.98×
19FIFA World CupSports2.72×
20BundesligaSports2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SPORT1 Doppelpass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by SPORT1 Doppelpass audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.07×
Need for SecurityCONSERVATISM1.07×
DIY MentalityTHRILL0.98×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by SPORT1 Doppelpass audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.49×
Design AffinityPREMIUM0.53×
CreativityOPEN0.54×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does SPORT1 Doppelpass have in Germany?

SPORT1 Doppelpass has an estimated audience of 382,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SPORT1 Doppelpass viewers?

10.6% of SPORT1 Doppelpass fans are female, 89.4% are male, with an average age of 39.4 years.

03

Which brands do SPORT1 Doppelpass fans like most?

SPORT1 Doppelpass fans show strongest brand affinity for Sport Bild (8.6×), Neo.bet (18.2×), and Sportschau (5.23×) over the country average.

04

Where do SPORT1 Doppelpass fans live in Germany?

SPORT1 Doppelpass fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do SPORT1 Doppelpass fans also like?

Beyond SPORT1 Doppelpass itself, the audience over-indexes on Neo.bet (18.2×), Sportschau (5.23×), FC Bayern Munich (3.28×), and Borussia Dortmund (3.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for SPORT1 Doppelpass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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