SPORT1 Doppelpass Audience in Germany
SPORT1 Doppelpass has an estimated audience of 362,387 people in Germany. 10.6% are female, 89.4% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Sport Bild, Neo.bet, Sportschau, SV Werder Bremen.
The average SPORT1 Doppelpass fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Sport Bild, Neo.bet, with strongest over-indexing on Borussia Dortmund (3.68× the country average). Demographically, the SPORT1 Doppelpass audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of SPORT1 Doppelpass fans
| Metric | Value |
|---|---|
| Female | 10.6% |
| Male | 89.4% |
| Average age | 39.4 |
| Estimated audience size | 362,387 |
Audience persona
The typical SPORT1 Doppelpass fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,720 | 1.28× |
| Bayern | 83,300 | 1.43× |
| Baden-Württemberg | 73,665 | 1.49× |
| Niedersachsen | 37,822 | 1.07× |
| Hessen | 36,292 | 1.31× |
| Rheinland-Pfalz | 22,370 | 1.23× |
| Sachsen | 16,209 | 0.91× |
| Berlin | 12,403 | 0.77× |
| Schleswig-Holstein | 10,146 | 0.78× |
| Brandenburg | 8,778 | 0.78× |
| Thüringen | 8,056 | 0.87× |
| Sachsen-Anhalt | 7,147 | 0.76× |
| Hamburg | 5,820 | 0.71× |
| Saarland | 4,706 | 1.06× |
| Mecklenburg-Vorpommern | 3,984 | 0.58× |
| Bremen | 2,978 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.68× | Sports |
| Sport Bild | 8.6× | Sports |
| Neo.bet | 18.2× | Games |
| Sportschau | 5.23× | Sports |
| SV Werder Bremen | 4.5× | Sports |
| NEO.bet | 12.51× | Games |
| Kicker | 7.08× | Sports |
| FC Bayern Munich | 3.28× | Sports |
| Tele 5 | 11.16× | Movies & TV |
| 2. Bundesliga | 4.11× | Sports |
| 3. Liga | 6.23× | Sports |
| Dynamo Dresden | 4.94× | Sports |
| Eintracht Frankfurt | 3.55× | Sports |
| UEFA Champions League | 2.98× | Sports |
| Bundesliga | 2.63× | Sports |
| FC Schalke 04 | 4.62× | Sports |
| FIFA World Cup | 2.72× | Sports |
| 11 Freunde | 8.06× | Sports |
| RB Leipzig | 4.24× | Sports |
| DFB-Pokal | 4.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Need for Security | CONSERVATISM | 1 |
| Luxury Orientation | PREMIUM | 0.95 |
| Spirituality | BALANCE | 0.94 |
| Healthy Lifestyle | BALANCE | 0.82 |
| DIY Mentality | THRILL | 0.81 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.1% |
| Austria | 2.8% |
| China | 0.8% |
See SPORT1 Doppelpass audiences in other countries
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Frequently asked questions
How many fans does SPORT1 Doppelpass have in Germany?
SPORT1 Doppelpass has an estimated audience of 362,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SPORT1 Doppelpass fans?
10.6% of SPORT1 Doppelpass fans are female, 89.4% are male, with an average age of 39.4 years.
Which brands do SPORT1 Doppelpass fans like most?
SPORT1 Doppelpass fans show strongest brand affinity for Borussia Dortmund (3.68×), Sport Bild (8.6×), and Neo.bet (18.2×) over the country average.
Where do SPORT1 Doppelpass fans live in Germany?
SPORT1 Doppelpass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,720), Bayern (reach 83,300), and Baden-Württemberg (reach 73,665). These three regions account for the largest share of the active audience.
What other brands do SPORT1 Doppelpass fans also like?
Beyond SPORT1 Doppelpass itself, the audience over-indexes on Sport Bild (8.6×), Neo.bet (18.2×), Sportschau (5.23×), and SV Werder Bremen (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SPORT1 Doppelpass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.