A data profile of the people who buy, follow and care about Inflatable in United States — modelled from more than twelve digital signal sources. Inflatable has an estimated audience of 4,880,866 people in United States.
The average Inflatable fan in United States is 40.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include NASDAQ, Rim (wheel), Discount Tire, with strongest over-indexing on NASDAQ (5.01× the country average).
Demographically, the Inflatable audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Inflatable fan in United States is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for NASDAQ.
The key figures that characterise the Inflatable profile in United States.
43.8% are female, 56.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 40.6 |
| Estimated audience size | 4,880,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Inflatable audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.0% |
| United Kingdom | 11.5% |
| Italy | 9.8% |
Where the Inflatable audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~100K | 1.97× | |
| 02 | Alabama | ~100K | 1.81× | |
| 03 | Louisiana | ~100K | 1.60× | |
| 04 | Oklahoma | ~80K | 1.43× | |
| 05 | South Dakota | ~20K | 1.42× | |
| 06 | Tennessee | ~100K | 1.34× | |
| 07 | Mississippi | ~50K | 1.32× | |
| 08 | West Virginia | ~30K | 1.29× | |
| 09 | South Carolina | ~90K | 1.25× | |
| 10 | Georgia | ~200K | 1.24× | |
| 11 | Arkansas | ~50K | 1.22× | |
| 12 | Arizona | ~100K | 1.20× | |
| 13 | Hawaii | ~20K | 1.13× | |
| 14 | Texas | ~500K | 1.11× | |
| 15 | Illinois | ~200K | 1.11× | |
| 16 | California | ~600K | 1.05× | |
| 17 | Rhode Island | ~20K | 1.05× | |
| 18 | North Carolina | ~200K | 1.04× | |
| 19 | Indiana | ~90K | 1.04× | |
| 20 | Nebraska | ~30K | 1.04× | |
| 21 | Iowa | ~40K | 1.01× | |
| 22 | Florida | ~300K | 1.00× | |
| 23 | North Dakota | ~10K | 1.00× | |
| 24 | Missouri | ~80K | 0.99× | |
| 25 | Kansas | ~40K | 0.99× | |
| 26 | Ohio | ~100K | 0.98× | |
| 27 | Delaware | ~10K | 0.95× | |
| 28 | Minnesota | ~70K | 0.94× | |
| 29 | Michigan | ~100K | 0.90× | |
| 30 | Wisconsin | ~70K | 0.89× | |
| 31 | Idaho | ~20K | 0.89× | |
| 32 | Montana | ~10K | 0.87× | |
| 33 | New Mexico | ~20K | 0.86× | |
| 34 | New Jersey | ~100K | 0.85× | |
| 35 | Oregon | ~50K | 0.85× | |
| 36 | Alaska | ~9K | 0.85× | |
| 37 | Virginia | ~100K | 0.84× | |
| 38 | Connecticut | ~40K | 0.83× | |
| 39 | Nevada | ~40K | 0.83× | |
| 40 | Maine | ~10K | 0.82× | |
| 41 | Vermont | ~7K | 0.82× | |
| 42 | Washington | ~80K | 0.81× | |
| 43 | Utah | ~40K | 0.80× | |
| 44 | New Hampshire | ~20K | 0.80× | |
| 45 | Pennsylvania | ~100K | 0.76× | |
| 46 | Massachusetts | ~70K | 0.75× | |
| 47 | Maryland | ~60K | 0.74× | |
| 48 | Colorado | ~60K | 0.72× | |
| 49 | New York | ~200K | 0.67× | |
| 50 | Washington, District of Columbia | ~10K | 0.67× |
The strongest cross-interests of the Inflatable audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rim (wheel) | Cars & Mobility | 12.22× | ||
| 02 | NASDAQ | Business & Career | 5.01× | ||
| 03 | Discount Tire | Shopping | 4.34× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 3.58× | ||
| 05 | Automobile repair shop | Cars & Mobility | 3.56× | ||
| 06 | Gasoline | Cars & Mobility | 3.45× | ||
| 07 | Advance Auto Parts | Cars & Mobility | 3.12× | ||
| 08 | O'Reilly Auto Parts | Cars & Mobility | 2.84× | ||
| 09 | Real property | Home & Garden | 2.79× | ||
| 10 | AutoZone | Cars & Mobility | 2.69× | ||
| 11 | Air pollution | Health | 2.69× | ||
| 12 | Rail transport | Travel & Leisure | 2.33× | ||
| 13 | Financial services | Business & Career | 2.19× | ||
| 14 | Hardware store | Home & Garden | 2.02× | ||
| 15 | CarMax | Cars & Mobility | 1.97× | ||
| 16 | Auction | Shopping | 1.83× | ||
| 17 | Menards | Home & Garden | 1.72× | ||
| 18 | Gambling | Games | 1.63× | ||
| 19 | Used car | Cars & Mobility | 1.63× | ||
| 20 | The UPS Store | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.88× | |
| Career Orientation | POWER | 1.56× | |
| DIY Mentality | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.20× | |
| Design Affinity | PREMIUM | 0.53× | |
| Social Media Usage | JOY | 0.61× |
Inflatable has an estimated audience of 4,880,866 people in United States, concentrated in California and Texas.
43.8% of Inflatable fans are female, 56.2% are male, with an average age of 40.6 years.
Inflatable fans show strongest brand affinity for NASDAQ (5.01×), Rim (wheel) (12.22×), and Discount Tire (4.34×) over the country average.
Inflatable fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Inflatable itself, the audience over-indexes on Rim (wheel) (12.22×), Discount Tire (4.34×), AutoZone (2.69×), and Real property (2.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Inflatable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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