Inflatable Audience in Germany
Inflatable has an estimated audience of 249,114 people in Germany. 41.6% are female, 58.4% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: MK, Minestrone, CAC 40, Litter box, Pillow.
The average Inflatable fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include MK, Minestrone, CAC 40, with strongest over-indexing on MK (8.49× the country average). Demographically, the Inflatable audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Topic
Demographics of Inflatable fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 44.4 |
| Estimated audience size | 249,114 |
Audience persona
The typical Inflatable fan in Germany is more male, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for MK.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,999 | 1.23× |
| Bayern | 49,247 | 1.23× |
| Baden-Württemberg | 32,534 | 0.96× |
| Hessen | 21,688 | 1.14× |
| Niedersachsen | 21,472 | 0.89× |
| Berlin | 18,188 | 1.63× |
| Sachsen | 12,655 | 1.04× |
| Rheinland-Pfalz | 10,139 | 0.81× |
| Schleswig-Holstein | 8,968 | 1× |
| Brandenburg | 6,682 | 0.86× |
| Hamburg | 6,463 | 1.15× |
| Sachsen-Anhalt | 5,472 | 0.85× |
| Thüringen | 5,098 | 0.8× |
| Mecklenburg-Vorpommern | 3,438 | 0.72× |
| Saarland | 2,582 | 0.84× |
| Bremen | 1,789 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 8.49× | Music & Radio |
| Minestrone | 5.23× | Food & Beverages |
| CAC 40 | 2.49× | Business & Career |
| Litter box | 2.12× | Pets & Animals |
| Pillow | 2.24× | Home & Garden |
| Eindhoven | 2.85× | Travel & Leisure |
| Unique Gifts | 1.8× | Shopping |
| Natural rubber | 2.93× | Cars & Mobility |
| Este, Veneto | 3.1× | Travel & Leisure |
| Mothercare | 2.32× | Kids & Family |
| Jumia | 9.4× | Fashion & Accessoires |
| Birthday Gifts | 1.77× | Kids & Family |
| Video izle | 3.52× | |
| Peugeot 308 | 2.59× | Cars & Mobility |
| Samanyolu Haber | 2.74× | Movies & TV |
| Stucco | 1.58× | Home & Garden |
| N1 road (South Africa) | 3.57× | Travel & Leisure |
| Bully (2011 film) | 3.21× | Movies & TV |
| Rhodiola | 4.81× | Health |
| Guys and Dolls | 6.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.82 |
| Convenience Orientation | PREMIUM | 1.64 |
| Sports Activity | POWER | 1.52 |
| Quality Awareness | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.43 |
| Need for Security | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.0% |
| United Kingdom | 11.5% |
| Italy | 9.8% |
See Inflatable audiences in other countries
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Inflatable have in Germany?
Inflatable has an estimated audience of 249,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Inflatable fans?
41.6% of Inflatable fans are female, 58.4% are male, with an average age of 44.4 years.
Which brands do Inflatable fans like most?
Inflatable fans show strongest brand affinity for MK (8.49×), Minestrone (5.23×), and CAC 40 (2.49×) over the country average.
Where do Inflatable fans live in Germany?
Inflatable fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,999), Bayern (reach 49,247), and Baden-Württemberg (reach 32,534). These three regions account for the largest share of the active audience.
What other brands do Inflatable fans also like?
Beyond Inflatable itself, the audience over-indexes on Minestrone (5.23×), CAC 40 (2.49×), Litter box (2.12×), and Pillow (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Inflatable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.