Rascasse Audience Intelligence

Inflatable Audience in Germany

A data profile of the people who buy, follow and care about Inflatable in Germany — modelled from more than twelve digital signal sources. Inflatable has an estimated audience of 249,114 people in Germany.

The average Inflatable fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, Sandra Bullock, Ryan Gosling, with strongest over-indexing on Esso (7.23× the country average).

Demographically, the Inflatable audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Inflatable fan in Germany is more male, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Esso.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Inflatable profile in Germany.

Audience size
249K
in Germany
Gender
41.6%
58.4% male
Age
44.4
average years
Country rank
#19704
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Inflatable fans

41.6% are female, 58.4% are male, average age 44.4.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Inflatable audience in Germany
MetricValue
Female41.6%
Male58.4%
Average age44.4
Estimated audience size249,114
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Inflatable audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4928%
50+28%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Inflatable audience comes from Germany.

Worldwide audience distribution share by country for Inflatable
CountryShare
United States50.0%
United Kingdom11.5%
Italy9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Inflatable audience in Germany is strongest.

Fig. 05

Top regions by affinity

Inflatable fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.42×
02Nordrhein-Westfalen~70K1.32×
03Bayern~50K1.13×
04Hamburg~6K1.11×
05Hessen~20K1.09×
06Sachsen~10K1.00×
07Baden-Württemberg~30K0.98×
08Schleswig-Holstein~9K0.98×
09Bremen~2K0.98×
10Saarland~3K0.97×
11Brandenburg~7K0.94×
12Sachsen-Anhalt~6K0.93×
13Niedersachsen~20K0.92×
14Thüringen~6K0.90×
15Mecklenburg-Vorpommern~4K0.90×
16Rheinland-Pfalz~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Inflatable, Germany
0.88×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Inflatable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Inflatable audience
#·InterestCategoryAffinity×
01LatexFashion & Accessoires13.90×
02Sandra BullockMovies & TV11.40×
03Bryan CranstonMovies & TV9.56×
04Ryan GoslingMovies & TV9.41×
05EssoCars & Mobility7.23×
06WürthHome & Garden6.11×
07Keanu ReevesMovies & TV5.84×
08RoboticsTechnology & Electronics5.75×
09Dow Jones Industrial AverageBusiness & Career5.56×
10ForestryHome & Garden5.11×
11Risk managementBusiness & Career5.07×
12Air pollutionHealth4.89×
13HVACHome & Garden4.16×
14Brad PittMovies & TV3.82×
15Solar energyHome & Garden3.60×
16Political scienceBusiness & Career3.41×
17Tour de FranceSports3.07×
18Netto Marken-DiscountShopping2.14×
19Müller (company)Food & Beverages2.02×
20TagesschauMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inflatable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Inflatable audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
SpiritualityBALANCE1.53×
Convenience OrientationPREMIUM1.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Inflatable audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.45×
MindfulnessBALANCE0.47×
CreativityOPEN0.57×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Inflatable have in Germany?

Inflatable has an estimated audience of 249,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Inflatable fans?

41.6% of Inflatable fans are female, 58.4% are male, with an average age of 44.4 years.

03

Which brands do Inflatable fans like most?

Inflatable fans show strongest brand affinity for Esso (7.23×), Sandra Bullock (11.4×), and Ryan Gosling (9.41×) over the country average.

04

Where do Inflatable fans live in Germany?

Inflatable fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Inflatable fans also like?

Beyond Inflatable itself, the audience over-indexes on Sandra Bullock (11.4×), Ryan Gosling (9.41×), Solar energy (3.6×), and Würth (6.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Inflatable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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