A data profile of the people who buy, follow and care about Fashion blog in India — modelled from more than twelve digital signal sources. Fashion blog has an estimated audience of 3,046,108 people in India.
The average Fashion blog fan in India is 29.3 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Sex and the City, Bridesmaid, Designer clothing, with strongest over-indexing on Sex and the City (1.89× the country average).
Demographically, the Fashion blog audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
The typical Fashion blog fan in India is balanced, around 29.3 years old, with strong Design Affinity tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Fashion blog profile in India.
52.5% are female, 47.5% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 29.3 |
| Estimated audience size | 3,046,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 33% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Fashion blog audience comes from India.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 8.2% |
| China | 7.2% |
Where the Fashion blog audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~2K | 1.21× | |
| 02 | Nagaland | ~2K | 1.17× | |
| 03 | Mizoram | ~2K | 1.17× | |
| 04 | Manipur | ~4K | 1.08× | |
| 05 | Rajasthan | ~70K | 1.07× | |
| 06 | Meghalaya | ~3K | 1.07× | |
| 07 | Goa | ~3K | 1.07× | |
| 08 | Gujarat | ~90K | 1.03× | |
| 09 | Punjab (region) | ~40K | 1.00× | |
| 10 | Tripura | ~4K | 1.00× | |
| 11 | Himachal Pradesh | ~10K | 0.95× | |
| 12 | Kerala | ~40K | 0.94× | |
| 13 | Haryana | ~40K | 0.93× | |
| 14 | Chhattisgarh | ~20K | 0.93× | |
| 15 | Uttarakhand | ~10K | 0.93× | |
| 16 | Maharashtra | ~100K | 0.92× | |
| 17 | Jammu and Kashmir | ~10K | 0.92× | |
| 18 | Jharkhand | ~20K | 0.91× | |
| 19 | Madhya Pradesh | ~50K | 0.89× | |
| 20 | Assam | ~30K | 0.87× | |
| 21 | Odisha | ~30K | 0.86× | |
| 22 | Tamil Nadu | ~60K | 0.85× | |
| 23 | Andhra Pradesh | ~30K | 0.84× | |
| 24 | Karnataka | ~60K | 0.83× | |
| 25 | Telangana | ~30K | 0.80× | |
| 26 | Bihar | ~50K | 0.79× | |
| 27 | Uttar Pradesh | ~100K | 0.78× | |
| 28 | West Bengal | ~70K | 0.76× |
The strongest cross-interests of the Fashion blog audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 2.99× | ||
| 02 | Bridesmaid | Kids & Family | 2.63× | ||
| 03 | Party dress | Fashion & Accessoires | 2.59× | ||
| 04 | Wedding ring | Fashion & Accessoires | 2.53× | ||
| 05 | Engagement ring | Fashion & Accessoires | 2.51× | ||
| 06 | Bride and Groom | Home & Garden | 2.46× | ||
| 07 | Designer clothing | Fashion & Accessoires | 2.44× | ||
| 08 | Anarkali Salwar Suit | Fashion & Accessoires | 2.40× | ||
| 09 | Ring (jewellery) | Fashion & Accessoires | 2.27× | ||
| 10 | BTS | Music & Radio | 2.18× | ||
| 11 | Gown | Fashion & Accessoires | 2.16× | ||
| 12 | Wedding Planners | Kids & Family | 2.11× | ||
| 13 | Jewelry design | Fashion & Accessoires | 2.02× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 2.02× | ||
| 15 | Wedding videography | Kids & Family | 1.94× | ||
| 16 | Sex and the City | Movies & TV | 1.89× | ||
| 17 | Earring | Fashion & Accessoires | 1.84× | ||
| 18 | Shalwar kameez | Fashion & Accessoires | 1.82× | ||
| 19 | Skin care | Beauty & Wellness | 1.75× | ||
| 20 | Cotton | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Extroversion | THRILL | 1.22× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Career Orientation | POWER | 0.77× |
Fashion blog has an estimated audience of 3,046,108 people in India, concentrated in Maharashtra and Uttar Pradesh.
52.5% of Fashion blog fans are female, 47.5% are male, with an average age of 29.3 years.
Fashion blog fans show strongest brand affinity for Sex and the City (1.89×), Bridesmaid (2.63×), and Designer clothing (2.44×) over the country average.
Fashion blog fans in India are most concentrated in Maharashtra (reach ~100K), Uttar Pradesh (reach ~100K), and Gujarat (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Fashion blog itself, the audience over-indexes on Bridesmaid (2.63×), Designer clothing (2.44×), Party dress (2.59×), and Wedding ring (2.53×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fashion blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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