Fashion blog Audience in United States

Fashion blog logo

Fashion blog has an estimated audience of 8,212,843 people in United States. 73.1% are female, 26.9% are male, average age 33.8. Top regions: California, New York, Texas. Top brand affinities: Beauty, Euphoria, Shoes, Hair products, Self-love.

The average Fashion blog fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Beauty, Euphoria, Shoes, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Fashion blog audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Fashion blog fans

Demographic split for Fashion blog audience in United States
MetricValue
Female73.1%
Male26.9%
Average age33.8
Estimated audience size8,212,843

Audience persona

The typical Fashion blog fan in United States is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Fashion blog in United States
RegionReachAffinity
California1,250,4031.38×
New York783,1161.71×
Texas700,3000.99×
Florida536,3610.96×
Illinois352,7701.29×
Georgia332,3241.31×
Pennsylvania264,2220.96×
Washington246,3771.5×
North Carolina238,0930.96×
New Jersey237,7011.14×
Virginia204,5291.02×
Massachusetts202,6591.25×
Ohio197,3690.78×
Michigan176,6900.82×
Tennessee153,7460.93×
Maryland145,5421.03×
Arizona136,7550.82×
Indiana133,3950.89×
Missouri126,2180.95×
Colorado123,4500.95×
Oregon123,2091.31×
Minnesota110,5450.94×
Connecticut94,9231.15×
Wisconsin94,2010.76×
South Carolina91,2730.74×
Utah88,5981.2×
Alabama88,1780.77×
Louisiana82,2180.78×
Oklahoma78,5920.86×
Kentucky68,7530.67×
Kansas64,3800.99×
Nevada59,7460.75×
Arkansas58,9330.87×
Washington, District of Columbia58,9102.39×
Mississippi48,2460.71×
Iowa43,6560.65×
Hawaii33,6710.95×
Nebraska30,7970.75×
Idaho30,6500.74×
West Virginia28,2120.74×
Rhode Island27,7281.06×
Maine27,7110.94×
New Mexico25,3080.61×
South Dakota21,3751.13×
New Hampshire20,5110.63×
Alaska19,8731.13×
North Dakota19,4241.15×
Montana18,7680.82×
Delaware16,5540.73×
Wyoming16,1101.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fashion blog audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Euphoria1.82×Movies & TV
Shoes1.92×Fashion & Accessoires
Hair products1.97×Beauty & Wellness
Self-love2.81×Health
Nordstrom2.24×Shopping
Old Navy2.04×Fashion & Accessoires
Sephora2.17×Shopping
Self care2.23×Health
Makeup Tutorials3.21×Beauty & Wellness
ULTA Beauty2.47×Beauty & Wellness
Anthropologie2.93×Shopping
Urban Outfitters3.1×Shopping
Free People3.3×Fashion & Accessoires
Natural skin care2.9×Beauty & Wellness
Fashion Nova2.38×Shopping
Hair Extensions2.66×Beauty & Wellness
Curly Hair2.7×Beauty & Wellness
natural hair4.64×Beauty & Wellness
Weddings1.7×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fashion blog audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Design AffinityPREMIUM1.65
SustainabilityBALANCE1.62
Luxury OrientationPREMIUM1.48
Early Adopter MentalityPOWER1.38
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Fashion blog
CountryShare
United States13.8%
Japan8.2%
China7.2%

See Fashion blog audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Fashion blog have in United States?

Fashion blog has an estimated audience of 8,212,843 people in United States, concentrated in California and New York.

What is the gender split and age of Fashion blog fans?

73.1% of Fashion blog fans are female, 26.9% are male, with an average age of 33.8 years.

Which brands do Fashion blog fans like most?

Fashion blog fans show strongest brand affinity for Beauty (1.75×), Euphoria (1.82×), and Shoes (1.92×) over the country average.

Where do Fashion blog fans live in United States?

Fashion blog fans in United States are most concentrated in California (reach 1,250,403), New York (reach 783,116), and Texas (reach 700,300). These three regions account for the largest share of the active audience.

What other brands do Fashion blog fans also like?

Beyond Fashion blog itself, the audience over-indexes on Euphoria (1.82×), Shoes (1.92×), Hair products (1.97×), and Self-love (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fashion blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.