Fashion blog Audience in Germany
Fashion blog has an estimated audience of 2,143,601 people in Germany. 70.4% are female, 29.6% are male, average age 34.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: TikTok, Airbnb, Toddler, Primark, Self-love.
The average Fashion blog fan in Germany is 34.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include TikTok, Airbnb, Toddler, with strongest over-indexing on TikTok (1.63× the country average). Demographically, the Fashion blog audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Fashion blog fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 34.7 |
| Estimated audience size | 2,143,601 |
Audience persona
The typical Fashion blog fan in Germany is more female, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 422,739 | 1.23× |
| Nordrhein-Westfalen | 398,635 | 0.85× |
| Baden-Württemberg | 259,509 | 0.89× |
| Hessen | 182,245 | 1.12× |
| Niedersachsen | 178,191 | 0.86× |
| Berlin | 148,196 | 1.55× |
| Hamburg | 67,607 | 1.4× |
| Rheinland-Pfalz | 61,797 | 0.58× |
| Schleswig-Holstein | 57,597 | 0.75× |
| Sachsen | 55,354 | 0.53× |
| Thüringen | 44,991 | 0.82× |
| Brandenburg | 44,020 | 0.66× |
| Sachsen-Anhalt | 39,895 | 0.72× |
| Mecklenburg-Vorpommern | 38,430 | 0.94× |
| Bremen | 34,230 | 1.87× |
| Saarland | 33,220 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.63× | Internet & Social Media |
| Airbnb | 2.01× | Travel & Leisure |
| Toddler | 2.48× | Kids & Family |
| Primark | 2.32× | Shopping |
| Self-love | 2.3× | Health |
| Infant clothing | 3.12× | Kids & Family |
| Home Interior Design | 2.63× | Home & Garden |
| H&M | 1.65× | Shopping |
| Hermès | 1.95× | Fashion & Accessoires |
| Zara | 2.33× | Shopping |
| Modeling agency | 3.42× | Fashion & Accessoires |
| Skin care | 2.28× | Beauty & Wellness |
| Stradivarius | 3.51× | Shopping |
| Fashion show | 2.72× | Fashion & Accessoires |
| Gift shop | 2.54× | Home & Garden |
| Healthy habits | 2.12× | Health |
| Peacemaker | 2.42× | Movies & TV |
| Rossmann | 1.67× | Shopping |
| Self-awareness | 2.06× | Health |
| Jewelry | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.42 |
| DIY Mentality | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.35 |
| Sports Activity | POWER | 1.3 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 8.2% |
| China | 7.2% |
See Fashion blog audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fashion blog have in Germany?
Fashion blog has an estimated audience of 2,143,601 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Fashion blog fans?
70.4% of Fashion blog fans are female, 29.6% are male, with an average age of 34.7 years.
Which brands do Fashion blog fans like most?
Fashion blog fans show strongest brand affinity for TikTok (1.63×), Airbnb (2.01×), and Toddler (2.48×) over the country average.
Where do Fashion blog fans live in Germany?
Fashion blog fans in Germany are most concentrated in Bayern (reach 422,739), Nordrhein-Westfalen (reach 398,635), and Baden-Württemberg (reach 259,509). These three regions account for the largest share of the active audience.
What other brands do Fashion blog fans also like?
Beyond Fashion blog itself, the audience over-indexes on Airbnb (2.01×), Toddler (2.48×), Primark (2.32×), and Self-love (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashion blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.