Fashion blog Audience in Germany
A data profile of the people who buy, follow and care about Fashion blog in Germany — modelled from more than twelve digital signal sources. Fashion blog has an estimated audience of 2,143,601 people in Germany.
The average Fashion blog fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TikTok, Airbnb, Toddler, with strongest over-indexing on TikTok (1.63× the country average).
Demographically, the Fashion blog audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fashion blog fan in Germany is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for TikTok.
At a glance
The key figures that characterise the Fashion blog profile in Germany.
Search interest · 12-month trend
Demographics of Fashion blog fans
70.4% are female, 29.6% are male, average age 34.7.
Gender split
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 34.7 |
| Estimated audience size | 2,143,601 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Fashion blog audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 8.2% |
| China | 7.2% |
Geography
Where the Fashion blog audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.27× | |
| 02 | Berlin | ~100K | 1.23× | |
| 03 | Hamburg | ~60K | 1.14× | |
| 04 | Saarland | ~30K | 1.09× | |
| 05 | Bayern | ~400K | 1.08× | |
| 06 | Mecklenburg-Vorpommern | ~40K | 1.03× | |
| 07 | Hessen | ~200K | 1.00× | |
| 08 | Sachsen-Anhalt | ~50K | 0.99× | |
| 09 | Thüringen | ~50K | 0.99× | |
| 10 | Brandenburg | ~60K | 0.98× | |
| 11 | Schleswig-Holstein | ~70K | 0.93× | |
| 12 | Sachsen | ~90K | 0.88× | |
| 13 | Rheinland-Pfalz | ~90K | 0.87× | |
| 14 | Baden-Württemberg | ~300K | 0.86× | |
| 15 | Niedersachsen | ~200K | 0.86× | |
| 16 | Nordrhein-Westfalen | ~400K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fashion blog audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stradivarius | Shopping | 3.51× | ||
| 02 | Modeling agency | Fashion & Accessoires | 3.42× | ||
| 03 | Infant clothing | Kids & Family | 3.12× | ||
| 04 | Sephora | Shopping | 2.92× | ||
| 05 | Fashion show | Fashion & Accessoires | 2.72× | ||
| 06 | Home Interior Design | Home & Garden | 2.63× | ||
| 07 | Gift shop | Home & Garden | 2.54× | ||
| 08 | Toddler | Kids & Family | 2.48× | ||
| 09 | Zara | Shopping | 2.33× | ||
| 10 | Primark | Shopping | 2.32× | ||
| 11 | Self-love | Health | 2.30× | ||
| 12 | Skin care | Beauty & Wellness | 2.28× | ||
| 13 | Healthy habits | Health | 2.12× | ||
| 14 | Self-awareness | Health | 2.06× | ||
| 15 | Airbnb | Travel & Leisure | 2.01× | ||
| 16 | Hermès | Fashion & Accessoires | 1.95× | ||
| 17 | Rossmann | Shopping | 1.67× | ||
| 18 | H&M | Shopping | 1.65× | ||
| 19 | TikTok | Internet & Social Media | 1.63× | ||
| 20 | Müller (company) | Food & Beverages | 1.60× |
Personality of the Fashion blog audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.88× | |
| Extroversion | THRILL | 1.58× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Convenience Orientation | PREMIUM | 0.79× |
Frequently asked questions
How many fans does Fashion blog have in Germany?
Fashion blog has an estimated audience of 2,143,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fashion blog fans?
70.4% of Fashion blog fans are female, 29.6% are male, with an average age of 34.7 years.
Which brands do Fashion blog fans like most?
Fashion blog fans show strongest brand affinity for TikTok (1.63×), Airbnb (2.01×), and Toddler (2.48×) over the country average.
Where do Fashion blog fans live in Germany?
Fashion blog fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Fashion blog fans also like?
Beyond Fashion blog itself, the audience over-indexes on Airbnb (2.01×), Toddler (2.48×), Primark (2.32×), and Self-love (2.3×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Fashion blog audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashion blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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