Smith & Wollensky Audience in United States

Smith & Wollensky logo

Smith & Wollensky has an estimated audience of 332,649 people in United States. 58.2% are female, 41.8% are male, average age 42.5. Top regions: New York, Florida, Massachusetts. Top brand affinities: Benihana, Fuddruckers, The Old Spaghetti Factory, Wegmans, Johnny Rockets.

The average Smith & Wollensky fan in United States is 42.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Massachusetts. Top brand affinities include Benihana, Fuddruckers, The Old Spaghetti Factory, with strongest over-indexing on Benihana (35.86× the country average). Demographically, the Smith & Wollensky audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Smith & Wollensky fans

Demographic split for Smith & Wollensky audience in United States
MetricValue
Female58.2%
Male41.8%
Average age42.5
Estimated audience size332,649

Audience persona

The typical Smith & Wollensky fan in United States is more female, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Benihana.

Top regions in United States

Top regions ranked by reach for Smith & Wollensky in United States
RegionReachAffinity
New York249,48714.17×
Florida41,9151.86×
Massachusetts30,3404.63×
New Jersey24,3972.88×
California21,6740.59×
Illinois19,9511.8×
Texas12,0610.42×
Nevada9,7593.03×
Ohio6,7490.66×
Virginia6,5650.81×
Pennsylvania5,9120.53×
Connecticut5,7001.71×
Georgia4,6430.45×
North Carolina3,5630.36×
Michigan3,2550.37×
Maryland2,9660.52×
Washington2,7950.42×
Arizona2,7870.41×
Tennessee2,4850.37×
Colorado2,1940.42×
Indiana2,1790.36×
Missouri1,8550.35×
South Carolina1,5810.32×
New Hampshire1,5751.2×
Wisconsin1,5160.3×
Louisiana1,4890.35×
Kentucky1,4320.34×
Minnesota1,4160.3×
Washington, District of Columbia1,3601.36×
Oregon1,2200.32×
Iowa1,1050.4×
Alabama1,1010.24×
Utah8940.3×
Rhode Island8410.79×
Kansas7510.29×
Oklahoma7270.2×
Wyoming6581.33×
Maine6470.54×
Mississippi6400.23×
Arkansas5250.19×
Hawaii5020.35×
West Virginia4880.31×
Alaska4870.68×
Nebraska4590.28×
Idaho4510.27×
Montana4240.46×
New Mexico4240.25×
South Dakota4190.54×
Vermont4140.71×
North Dakota4080.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smith & Wollensky audience
BrandAffinityCategory
Benihana35.86×Food & Beverages
Fuddruckers60.54×Food & Beverages
The Old Spaghetti Factory42.52×Food & Beverages
Wegmans11.48×Shopping
Johnny Rockets47.48×Food & Beverages
Carrabba's Italian Grill19.97×Food & Beverages
Logan's Roadhouse23.18×Food & Beverages
Planet Fitness4.25×Sports
LongHorn Steakhouse6.83×Food & Beverages
Sbarro32.44×Food & Beverages
Kia Sportage17.13×Cars & Mobility
Richard Madden20×Movies & TV
Romano's Macaroni Grill35×Food & Beverages
Bonefish Grill11.13×Food & Beverages
The Cheesecake Factory6.23×Food & Beverages
McCormick & Schmick's47.81×Food & Beverages
Morton's The Steakhouse14.52×Food & Beverages
Master P17.9×Music & Radio
Marie Callender's18.4×Food & Beverages
Buca di Beppo16.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smith & Wollensky audience
TraitClusterScore
Luxury OrientationPREMIUM2.12
IndulgenceJOY1.97
Quality AwarenessPREMIUM1.79
TravellingTHRILL1.67
Design AffinityPREMIUM1.63
Urban LifestyleOPEN1.62

Worldwide distribution

Worldwide audience distribution share by country for Smith & Wollensky
CountryShare
United States65.5%
United Kingdom12.0%
Japan8.0%

See Smith & Wollensky audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Smith & Wollensky have in United States?

Smith & Wollensky has an estimated audience of 332,649 people in United States, concentrated in New York and Florida.

What is the gender split and age of Smith & Wollensky fans?

58.2% of Smith & Wollensky fans are female, 41.8% are male, with an average age of 42.5 years.

Which brands do Smith & Wollensky fans like most?

Smith & Wollensky fans show strongest brand affinity for Benihana (35.86×), Fuddruckers (60.54×), and The Old Spaghetti Factory (42.52×) over the country average.

Where do Smith & Wollensky fans live in United States?

Smith & Wollensky fans in United States are most concentrated in New York (reach 249,487), Florida (reach 41,915), and Massachusetts (reach 30,340). These three regions account for the largest share of the active audience.

What other brands do Smith & Wollensky fans also like?

Beyond Smith & Wollensky itself, the audience over-indexes on Fuddruckers (60.54×), The Old Spaghetti Factory (42.52×), Wegmans (11.48×), and Johnny Rockets (47.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smith & Wollensky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.