Rascasse Audience Intelligence

Smith & Wollensky Target Market in United States

A data profile of the people who buy, follow and care about Smith & Wollensky in United States — modelled from more than twelve digital signal sources. Smith & Wollensky has an estimated audience of 342,187 people in United States.

#4668among Brand in United States#2766in Business & Career

The average Smith & Wollensky fan in United States is 42.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Benihana, Fuddruckers, Wegmans, with strongest over-indexing on Benihana (43.19× the country average).

Demographically, the Smith & Wollensky audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smith & Wollensky fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Benihana.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smith & Wollensky profile in United States.

Audience size
342K
in United States
Gender
58.2%♀
41.8% male
Age
42.5
average years
Country rank
#45143
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smith & Wollensky

58.2% are female, 41.8% are male, average age 42.5.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Smith & Wollensky audience in United States
MetricValue
Female58.2%
Male41.8%
Average age42.5
Estimated audience size342,187
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Smith & Wollensky audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

64.9%

of the worldwide Smith & Wollensky audience comes from United States.

Worldwide audience distribution share by country for Smith & Wollensky
CountryShare
United States64.9%
United Kingdom13.4%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smith & Wollensky audience in United States is strongest.

Fig. 05

Top regions by affinity

Smith & Wollensky customers by region in United States
#RegionReachAffinity×
01New York~200K23.00×
02New Jersey~30K3.69×
03Massachusetts~20K3.40×
04Nevada~8K2.44×
05Florida~40K1.62×
06Connecticut~5K1.51×
07Illinois~20K1.37×
08Washington, District of Columbia~1K1.10×
09New Hampshire~1K0.99×
10Alaska<1K0.92×
11Vermont<1K0.91×
12Rhode Island<1K0.90×
13North Dakota<1K0.90×
14South Dakota<1K0.89×
15Montana<1K0.88×
16West Virginia~1K0.85×
17Delaware<1K0.85×
18Idaho~1K0.84×
19Mississippi~2K0.83×
20New Mexico~1K0.83×
21Maine<1K0.83×
22Nebraska~1K0.82×
23Hawaii~1K0.82×
24Arkansas~2K0.80×
25Oklahoma~3K0.76×
26Kansas~2K0.76×
27Iowa~2K0.75×
28Utah~2K0.71×
29Louisiana~3K0.70×
30Kentucky~3K0.70×
31Virginia~6K0.68×
32Alabama~3K0.67×
33Oregon~3K0.67×
34South Carolina~3K0.63×
35Missouri~3K0.62×
36Wisconsin~3K0.62×
37Maryland~3K0.61×
38Minnesota~3K0.61×
39Ohio~6K0.59×
40Tennessee~4K0.59×
41Indiana~4K0.59×
42Colorado~3K0.58×
43Arizona~4K0.56×
44Pennsylvania~6K0.54×
45Washington~4K0.54×
46Georgia~5K0.52×
47Michigan~5K0.52×
48North Carolina~5K0.49×
49California~20K0.48×
50Texas~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Smith & Wollensky, United States
0.40×1.00×23.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smith & Wollensky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smith & Wollensky audience
#·InterestCategoryAffinity×
01FuddruckersFood & Beverages63.16×
02Johnny RocketsFood & Beverages61.90×
03BenihanaFood & Beverages43.19×
04Romano's Macaroni GrillFood & Beverages41.81×
05SbarroFood & Beverages41.48×
06McCormick & Schmick'sFood & Beverages38.04×
07Famous Dave'sFood & Beverages33.40×
08Pret a MangerFood & Beverages30.47×
09Logan's RoadhouseFood & Beverages29.44×
10Maggiano's Little ItalyFood & Beverages27.30×
11The Old Spaghetti FactoryFood & Beverages23.97×
12Morton's The SteakhouseFood & Beverages23.02×
13Marie Callender'sFood & Beverages21.77×
14Carrabba's Italian GrillFood & Beverages20.15×
15WegmansShopping15.36×
16Bonefish GrillFood & Beverages13.69×
17Ruth's Chris Steak HouseFood & Beverages10.77×
18LongHorn SteakhouseFood & Beverages8.98×
19The Cheesecake FactoryFood & Beverages7.04×
20First class travelTravel & Leisure4.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smith & Wollensky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smith & Wollensky audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.26×
Convenience OrientationPREMIUM1.84×
Urban LifestyleOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smith & Wollensky audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.79×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smith & Wollensky's target market in United States?

Smith & Wollensky's target market in United States covers an estimated 342,187 people, concentrated in New York and Florida.

02

What is the gender split and age of Smith & Wollensky customers?

58.2% of the Smith & Wollensky audience are female, 41.8% are male, with an average age of 42.5 years.

03

Which brands do Smith & Wollensky fans like most?

Smith & Wollensky fans show strongest brand affinity for Benihana (43.19×), Fuddruckers (63.16×), and Wegmans (15.36×) over the country average.

04

Where do Smith & Wollensky fans live in United States?

Smith & Wollensky fans in United States are most concentrated in New York (reach ~200K), Florida (reach ~40K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Smith & Wollensky fans also like?

Beyond Smith & Wollensky itself, the audience over-indexes on Fuddruckers (63.16×), Wegmans (15.36×), Johnny Rockets (61.9×), and Famous Dave's (33.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Smith & Wollensky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smith & Wollensky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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