Limited overs cricket Audience in United States
Limited overs cricket has an estimated audience of 894,054 people in United States. 50.6% are female, 49.4% are male, average age 39.3. Top regions: Florida, Texas, North Carolina. Top brand affinities: Ohio State Buckeyes women's basketball, E-box, Tierra Cali, Lion of Judah, Erika Buenfil.
The average Limited overs cricket fan in United States is 39.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, North Carolina. Top brand affinities include Ohio State Buckeyes women's basketball, E-box, Tierra Cali, with strongest over-indexing on Ohio State Buckeyes women's basketball (3.52× the country average). Demographically, the Limited overs cricket audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Limited overs cricket fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 39.3 |
| Estimated audience size | 894,054 |
Audience persona
The typical Limited overs cricket fan in United States is balanced, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Ohio State Buckeyes women's basketball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 32,556 | 0.54× |
| Texas | 32,370 | 0.42× |
| North Carolina | 31,500 | 1.17× |
| Georgia | 31,245 | 1.13× |
| Michigan | 31,231 | 1.34× |
| California | 29,932 | 0.3× |
| Pennsylvania | 29,785 | 0.99× |
| Virginia | 28,601 | 1.31× |
| New Jersey | 28,388 | 1.25× |
| Illinois | 27,936 | 0.94× |
| New York | 27,552 | 0.55× |
| Massachusetts | 27,470 | 1.56× |
| Washington | 26,816 | 1.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ohio State Buckeyes women's basketball | 3.52× | Sports |
| E-box | 3.14× | Health |
| Tierra Cali | 1.82× | Travel & Leisure |
| Lion of Judah | 3.01× | |
| Erika Buenfil | 2.14× | Movies & TV |
| Alan Greenspan | 1.59× | Business & Career |
| Manizales | 2.44× | Travel & Leisure |
| William Boyd (writer) | 2.2× | Literature |
| Adventureland (Iowa) | 1.81× | |
| The Specials | 1.51× | Music & Radio |
| Night Shift Nurses | 2.2× | Literature |
| Reason Foundation | 2.51× | Politics & Society |
| Cadaqués | 1.76× | Travel & Leisure |
| Migraine Boy | 1.89× | Literature |
| Peschici | 1.94× | Travel & Leisure |
| Monster Buster Club | 8.5× | Movies & TV |
| BraaiBoy | 10.6× | Food & Beverages |
| Call of Duty: Modern Warfare: Mobilized | 1.61× | Games |
| Cazères | 2.15× | Travel & Leisure |
| Iwan Fals | 2.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.92 |
| Family Orientation | CONSERVATISM | 1.2 |
| Risk Appetite | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.03 |
| Urban Lifestyle | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| United Kingdom | 0.0% |
| Germany | 0.0% |
See Limited overs cricket audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Limited overs cricket have in United States?
Limited overs cricket has an estimated audience of 894,054 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Limited overs cricket fans?
50.6% of Limited overs cricket fans are female, 49.4% are male, with an average age of 39.3 years.
Which brands do Limited overs cricket fans like most?
Limited overs cricket fans show strongest brand affinity for Ohio State Buckeyes women's basketball (3.52×), E-box (3.14×), and Tierra Cali (1.82×) over the country average.
Where do Limited overs cricket fans live in United States?
Limited overs cricket fans in United States are most concentrated in Florida (reach 32,556), Texas (reach 32,370), and North Carolina (reach 31,500). These three regions account for the largest share of the active audience.
What other brands do Limited overs cricket fans also like?
Beyond Limited overs cricket itself, the audience over-indexes on E-box (3.14×), Tierra Cali (1.82×), Lion of Judah (3.01×), and Erika Buenfil (2.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Limited overs cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.