Rascasse Audience Intelligence

Limited overs cricket Audience in United States

A data profile of the people who buy, follow and care about Limited overs cricket in United States — modelled from more than twelve digital signal sources. Limited overs cricket has an estimated audience of 894,054 people in United States.

#9095among Topic in United States#2365in Sports

The average Limited overs cricket fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Outlet store, Jumpsuit, Credit (finance), with strongest over-indexing on Outlet store (15.33× the country average).

Demographically, the Limited overs cricket audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Limited overs cricket fan in United States is balanced, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Outlet store.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Limited overs cricket profile in United States.

Audience size
894K
in United States
Gender
50.6%♀
49.4% male
Age
39.3
average years
Country rank
#25512
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Limited overs cricket fans

50.6% are female, 49.4% are male, average age 39.3.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Limited overs cricket audience in United States
MetricValue
Female50.6%
Male49.4%
Average age39.3
Estimated audience size894,054
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Limited overs cricket audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3917%
40-4919%
50+23%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Limited overs cricket audience comes from United States.

Worldwide audience distribution share by country for Limited overs cricket
CountryShare
United States99.9%
United Kingdom0.0%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Limited overs cricket audience in United States is strongest.

Fig. 05

Top regions by affinity

Limited overs cricket fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.06×
02Washington~20K1.05×
03Michigan~20K1.04×
04New Jersey~20K1.03×
05Virginia~20K1.03×
06North Carolina~30K1.02×
07Georgia~30K1.01×
08Pennsylvania~30K1.00×
09Illinois~30K0.99×
10Florida~60K0.95×
11New York~50K0.95×
12Texas~70K0.94×
13California~90K0.93×
Fig. 06

Affinity by region

Affinity by region — Limited overs cricket, United States
0.93×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Limited overs cricket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Limited overs cricket audience
#·InterestCategoryAffinity×
01JumpsuitFashion & Accessoires15.62×
02Outlet storeShopping15.33×
03Credit (finance)Business & Career3.90×
04Internet celebrityInternet & Social Media3.87×
05Eyelash extensionsBeauty & Wellness3.83×
06Artificial nailsBeauty & Wellness3.52×
07Discounts and allowancesShopping3.20×
08Hair careBeauty & Wellness3.06×
09ManicureBeauty & Wellness2.92×
10EyewearFashion & Accessoires2.84×
11Louis VuittonFashion & Accessoires2.31×
12Credit cardsBusiness & Career2.20×
13Skin careBeauty & Wellness2.18×
14Beauty salonsBeauty & Wellness2.13×
15BankingBusiness & Career1.84×
16Personal careHealth1.73×
17JesusPolitics & Society1.69×
18Health careBusiness & Career1.65×
19InsuranceBusiness & Career1.61×
20XInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Limited overs cricket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Limited overs cricket audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.20×
Family OrientationCONSERVATISM1.95×
Career OrientationPOWER1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Limited overs cricket audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.52×
Sports ActivityPOWER0.75×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Limited overs cricket have in United States?

Limited overs cricket has an estimated audience of 894,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Limited overs cricket fans?

50.6% of Limited overs cricket fans are female, 49.4% are male, with an average age of 39.3 years.

03

Which brands do Limited overs cricket fans like most?

Limited overs cricket fans show strongest brand affinity for Outlet store (15.33×), Jumpsuit (15.62×), and Credit (finance) (3.9×) over the country average.

04

Where do Limited overs cricket fans live in United States?

Limited overs cricket fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Limited overs cricket fans also like?

Beyond Limited overs cricket itself, the audience over-indexes on Jumpsuit (15.62×), Credit (finance) (3.9×), Discounts and allowances (3.2×), and Hair care (3.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Limited overs cricket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Limited overs cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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