Top list · Spain

Top 100 Travel & Leisure audiences in Spain

This curated ranking covers the 100 largest travel & leisure audiences in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 10k travel & leisure audiences tracked in Spain, the 100 ranked here account for the largest measured audience reach. Spain, Madrid and Europe lead the list with a combined estimated audience of 62M people. Across all 100 entries the average audience size is 6.6M, and the largest, Spain, reaches around 25M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each travel & leisure audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Cruises 5.5M 45.8 57.5% Travel type
52 Travel Adventures 5.3M 43.2 50.1%
53 Ticketmaster 5.3M 41.5 55.3% Ticket website
54 Brazil 5.2M 40.4 57.3% Country
55 Fundación 5.1M 43.6 65.9%
56 Trivago 5.1M 47.8 61.7% Travel website
57 Travel website 5M 43.9 59.7%
58 France 5M 41.9 66.6% Country
59 Lodging 4.9M 46.5 63.0% Travel type
60 Venezuela 4.9M 40.7 58.9% Country
61 Theme parks 4.6M 43.2 60.4% Travel type
62 Málaga 4.6M 46.1 60.7% City
63 Ibiza 4.5M 41.4 59.3% Island
64 Asturias 4.5M 44.5 59.0%
65 Valencian Community 4.4M 45.9 61.4% Region
66 Road 4.4M 46.8 32.2%
67 Ecuador 4.2M 44.9 52.3% Country
68 Lakes 4.1M 45.2 47.1% Travel type
69 Asia 4.1M 44.3 51.9% Continent
70 Airline 4.1M 44.3 52.2%
71 Planet 4M 43.0 59.2%
72 Hollywood 4M 44.9 67.0% Region
73 Rural area 3.9M 45.5 47.3%
74 Google Flights 3.8M 46.8 51.9%
75 Milan 3.8M 41.3 70.2% City

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each travel & leisure audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest travel & leisure audience in Spain?

Spain currently leads with an estimated audience of 25M people in Spain.

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