Popularity ranking · Spain

The 100 most popular Travel & Leisure audiences in Spain

This curated ranking covers the 100 largest travel & leisure audiences in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 10k travel & leisure audiences tracked in Spain, the 100 ranked here account for the largest measured audience reach. Spain, Piazza di Spagna and Madrid lead the list with a combined estimated audience of 66M people. Across all 100 entries the average audience size is 6.7M, and the largest, Spain, reaches around 25M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each travel & leisure audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Boating 3.8M 47.1 41.4%
77 Door County, Wisconsin 3.7M 46.3 61.5%
78 Guatemala 3.7M 42.5 56.9% Country
79 Municipality 3.6M 45.2 60.1%
80 Puerto Rico 3.6M 40.8 60.0% Country
81 Canary Islands 3.6M 42.4 57.8% Island
82 Luxury yacht 3.6M 46.9 47.7%
83 Play (activity) 3.5M
84 First class travel 3.5M 45.9 55.7% Travel type
85 Comarcas of Spain 3.5M 42.6 60.1%
86 Cataluña 3.4M 46.1 60.4% Region
87 Moon 3.4M 43.8 66.3% Planet
88 Landform 3.4M 37.2 54.6%
89 Island 3.4M 44.6 57.6% Country
90 Mountains 3.3M 44.8 52.7% Travel type
91 Country 3.3M 44.3 55.3%
92 Rail transport 3.3M 46.2 47.4% Travel type
93 Ticketmaster 3.3M 41.5 55.3% Ticket website
94 Snow 3.2M 42.6 48.5%
95 Cádiz 3.2M 47.6 58.6% City
96 National Geographic (magazine) 3.2M 43.9 58.0%
97 Tenerife 3.2M 45.6 57.9% Island
98 Disneyland 3.2M 39.1 65.8% Theme park
99 Alicante 3.2M 44.2 61.2% City
100 Marbella 3.2M 46.3 58.3% City

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular travel & leisure audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each travel & leisure audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest travel & leisure audience in Spain?

Spain currently leads with an estimated audience of 25M people in Spain.

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