A data profile of the people who buy, follow and care about Municipality in Spain — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 3,633,611 people in Spain.
Municipality has an estimated audience of 3,633,611 people in Spain. 60.1% are female, 39.9% are male, average age 45.2. Top brand affinities: IBEX 35, Rayo Vallecano, Aldi, Volunteering, Caixabank.
Top brand affinities include IBEX 35, Rayo Vallecano, Aldi, with strongest over-indexing on IBEX 35 (2.53× the country average).
Demographically, the Municipality audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Municipality fan in Spain is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Municipality profile in Spain.
60.1% are female, 39.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 45.2 |
| Estimated audience size | 3,633,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 29% |
of the worldwide Municipality audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
The strongest cross-interests of the Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.28× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.87× | ||
| 03 | Public administration | Business & Career | 4.49× | ||
| 04 | Volunteering | Politics & Society | 3.50× | ||
| 05 | Public library | Literature | 3.22× | ||
| 06 | Political science | Business & Career | 2.93× | ||
| 07 | Bolsa de Madrid | Business & Career | 2.74× | ||
| 08 | Refrigerator | Home & Garden | 2.70× | ||
| 09 | Real property | Home & Garden | 2.55× | ||
| 10 | IBEX 35 | Business & Career | 2.53× | ||
| 11 | Travel website | Travel & Leisure | 2.49× | ||
| 12 | Fnac | Shopping | 2.41× | ||
| 13 | Aldi | Shopping | 2.25× | ||
| 14 | Caixabank | Business & Career | 2.20× | ||
| 15 | Genetics | Kids & Family | 2.18× | ||
| 16 | TripAdvisor | Travel & Leisure | 2.09× | ||
| 17 | Wikipedia | Internet & Social Media | 1.82× | ||
| 18 | Badoo | Internet & Social Media | 1.81× | ||
| 19 | Take-out | Food & Beverages | 1.70× | ||
| 20 | Sevilla FC | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Community Orientation | OPEN | 1.60× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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