A data profile of the people who buy, follow and care about Municipality in Italy — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 5,938,096 people in Italy.
Municipality has an estimated audience of 5,938,096 people in Italy. 54.7% are female, 45.3% are male, average age 44.2. Top brand affinities: Wikipedia, Singer-songwriter, WhatsApp, Volunteering, Personal finance.
Top brand affinities include Wikipedia, Singer-songwriter, WhatsApp, with strongest over-indexing on Wikipedia (4.17× the country average).
Demographically, the Municipality audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Municipality fan in Italy is balanced, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Municipality profile in Italy.
54.7% are female, 45.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.2 |
| Estimated audience size | 5,938,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Municipality audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
The strongest cross-interests of the Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.17× | ||
| 02 | New Testament | Politics & Society | 4.15× | ||
| 03 | Satire | Literature | 3.09× | ||
| 04 | General practitioner | Health | 2.84× | ||
| 05 | Doctor of Medicine | Business & Career | 2.66× | ||
| 06 | Volunteering | Politics & Society | 2.41× | ||
| 07 | Mediaset | Technology & Electronics | 2.33× | ||
| 08 | Singer-songwriter | Music & Radio | 2.30× | ||
| 09 | Genetics | Kids & Family | 2.20× | ||
| 10 | Sanremo Music Festival | Music & Radio | 2.15× | ||
| 11 | Le Iene | Movies & TV | 2.09× | ||
| 12 | Adriatic Sea | Travel & Leisure | 1.98× | ||
| 13 | Champagne | Food & Beverages | 1.95× | ||
| 14 | Nonprofit organization | Politics & Society | 1.94× | ||
| 15 | Milk | Food & Beverages | 1.80× | ||
| 16 | Musical theatre | Movies & TV | 1.76× | ||
| 17 | Internet & Social Media | 1.75× | |||
| 18 | Innovation | Business & Career | 1.72× | ||
| 19 | Financial services | Business & Career | 1.71× | ||
| 20 | Personal finance | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Tradition | CONSERVATISM | 1.36× | |
| Patriotism | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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