Rascasse Audience Intelligence

Municipality Audience in Germany

A data profile of the people who buy, follow and care about Municipality in Germany — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 1,542,554 people in Germany.

#2366among Topic in Germany#349in Travel & Leisure

The average Municipality fan in Germany is 41.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Google Maps, Voting, with strongest over-indexing on Tagesschau (3.16× the country average).

Demographically, the Municipality audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Municipality fan in Germany is balanced, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Municipality profile in Germany.

Audience size
1.5M
in Germany
Gender
46.7%♀
53.3% male
Age
41.7
average years
Country rank
#4347
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Municipality fans

46.7% are female, 53.3% are male, average age 41.7.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Municipality audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age41.7
Estimated audience size1,542,554
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Municipality audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Municipality audience comes from Germany.

Worldwide audience distribution share by country for Municipality
CountryShare
Italy10.8%
Brazil10.5%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Municipality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Municipality fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~500K1.84×
02Baden-Württemberg~300K1.25×
03Niedersachsen~200K1.24×
04Hessen~100K1.24×
05Saarland~20K1.22×
06Brandenburg~50K1.07×
07Sachsen~70K0.96×
08Thüringen~40K0.96×
09Hamburg~30K0.91×
10Rheinland-Pfalz~70K0.87×
11Schleswig-Holstein~50K0.86×
12Berlin~60K0.85×
13Bremen~10K0.85×
14Nordrhein-Westfalen~300K0.78×
15Sachsen-Anhalt~30K0.77×
16Mecklenburg-Vorpommern~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Municipality, Germany
0.76×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Municipality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Municipality audience
#·InterestCategoryAffinity×
01Keith HaringArts & Culture11.08×
02Zaha HadidArts & Culture11.08×
03VotingPolitics & Society10.15×
04Public administrationBusiness & Career5.82×
05Scale modelKids & Family5.28×
06Political scienceBusiness & Career4.32×
07Sahra WagenknechtPolitics & Society4.14×
08Google MapsInternet & Social Media3.90×
09AllgäuTravel & Leisure3.85×
10TagesschauMovies & TV3.16×
11Real propertyHome & Garden3.11×
12VolunteeringPolitics & Society2.94×
13FocusNews2.85×
14Müller (company)Food & Beverages2.42×
15RTL TelevisionMovies & TV2.38×
16Solar energyHome & Garden2.09×
17TransfermarktSports2.05×
18PoliticsPolitics & Society1.79×
19NatureHome & Garden1.73×
20Netto Marken-DiscountShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Municipality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Municipality audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.66×
MindfulnessBALANCE1.58×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Municipality audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Luxury OrientationPREMIUM0.72×
Sports ActivityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Municipality have in Germany?

Municipality has an estimated audience of 1,542,554 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Municipality fans?

46.7% of Municipality fans are female, 53.3% are male, with an average age of 41.7 years.

03

Which brands do Municipality fans like most?

Municipality fans show strongest brand affinity for Tagesschau (3.16×), Google Maps (3.9×), and Voting (10.15×) over the country average.

04

Where do Municipality fans live in Germany?

Municipality fans in Germany are most concentrated in Bayern (reach ~500K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Municipality fans also like?

Beyond Municipality itself, the audience over-indexes on Google Maps (3.9×), Voting (10.15×), Müller (company) (2.42×), and Political science (4.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Municipality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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