Municipality Audience in Germany
Municipality has an estimated audience of 1,542,554 people in Germany. 46.7% are female, 53.3% are male, average age 41.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Jotex, Satire, Dailymotion, German television comedy, Google Maps.
The average Municipality fan in Germany is 41.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Jotex, Satire, Dailymotion, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Municipality audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Municipality fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.7 |
| Estimated audience size | 1,542,554 |
Audience persona
The typical Municipality fan in Germany is balanced, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 439,014 | 1.77× |
| Baden-Württemberg | 288,784 | 1.37× |
| Nordrhein-Westfalen | 261,184 | 0.77× |
| Niedersachsen | 186,523 | 1.25× |
| Hessen | 145,401 | 1.24× |
| Sachsen | 75,933 | 1× |
| Rheinland-Pfalz | 69,486 | 0.9× |
| Berlin | 51,875 | 0.75× |
| Schleswig-Holstein | 46,785 | 0.84× |
| Brandenburg | 46,083 | 0.96× |
| Thüringen | 38,853 | 0.99× |
| Sachsen-Anhalt | 31,421 | 0.79× |
| Hamburg | 25,853 | 0.74× |
| Saarland | 23,069 | 1.22× |
| Mecklenburg-Vorpommern | 20,586 | 0.7× |
| Bremen | 9,311 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.27× | Literature |
| Dailymotion | 10.23× | Movies & TV |
| German television comedy | 7.74× | Movies & TV |
| Google Maps | 3.38× | Internet & Social Media |
| Tagesschau | 2.5× | Movies & TV |
| RTL Television | 4.19× | Movies & TV |
| Allgäu | 6.32× | Travel & Leisure |
| Western Union | 4.23× | Business & Career |
| Pets | 1.72× | Pets & Animals |
| Country rap | 4.93× | Music & Radio |
| Real property | 3.85× | Home & Garden |
| Westdeutscher Rundfunk | 3.07× | Movies & TV |
| Keith Haring | 11.08× | Arts & Culture |
| Automobiles | 1.7× | Cars & Mobility |
| Frida Kahlo | 5.18× | Arts & Culture |
| Saturn (store) | 2.54× | Shopping |
| Headphones | 4.03× | Technology & Electronics |
| Freeware | 1.9× | Technology & Electronics |
| Focus | 2.52× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.38 |
| Mindfulness | BALANCE | 1.34 |
| Patriotism | CONSERVATISM | 1.33 |
| Need for Security | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
See Municipality audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Municipality have in Germany?
Municipality has an estimated audience of 1,542,554 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Municipality fans?
46.7% of Municipality fans are female, 53.3% are male, with an average age of 41.7 years.
Which brands do Municipality fans like most?
Municipality fans show strongest brand affinity for Jotex (78.71×), Satire (8.27×), and Dailymotion (10.23×) over the country average.
Where do Municipality fans live in Germany?
Municipality fans in Germany are most concentrated in Bayern (reach 439,014), Baden-Württemberg (reach 288,784), and Nordrhein-Westfalen (reach 261,184). These three regions account for the largest share of the active audience.
What other brands do Municipality fans also like?
Beyond Municipality itself, the audience over-indexes on Satire (8.27×), Dailymotion (10.23×), German television comedy (7.74×), and Google Maps (3.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.