Municipality Audience in United States

Municipality logo

Municipality has an estimated audience of 4,840,724 people in United States. 49.6% are female, 50.4% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Municipality fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Municipality audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Municipality fans

Demographic split for Municipality audience in United States
MetricValue
Female49.6%
Male50.4%
Average age39.7
Estimated audience size4,840,724

Audience persona

The typical Municipality fan in United States is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Municipality in United States
RegionReachAffinity
California886,2851.66×
Texas369,1310.89×
Florida323,2200.99×
New York309,7051.14×
Pennsylvania255,6291.57×
New Jersey204,5261.66×
Missouri156,2752×
Illinois150,9520.94×
Massachusetts144,2601.51×
Georgia131,5370.88×
North Carolina131,2450.9×
Michigan117,5850.93×
Ohio112,3310.75×
Virginia110,1660.93×
Maryland87,9991.06×
Tennessee87,7740.9×
Washington85,2500.88×
Arizona78,5520.79×
South Carolina67,9060.93×
Indiana66,1630.75×
Minnesota63,8430.92×
Colorado63,2510.83×
Wisconsin60,6700.83×
Louisiana58,6160.94×
Kansas57,9871.52×
Connecticut55,7681.15×
Alabama50,0160.74×
Kentucky45,4080.75×
Oklahoma45,1340.84×
Oregon44,3050.8×
Nevada42,5870.91×
Utah34,3580.79×
Iowa31,7810.8×
Mississippi31,7580.8×
Arkansas31,2530.78×
Nebraska28,9221.19×
Alaska21,1612.04×
New Hampshire19,9631.05×
Rhode Island19,7521.28×
Maine19,0121.1×
Idaho18,5900.77×
Hawaii18,0040.87×
New Mexico15,5830.64×
Washington, District of Columbia15,5351.07×
West Virginia15,3960.68×
Delaware12,2170.91×
South Dakota9,9410.89×
Montana8,9640.67×
North Dakota7,8160.79×
Vermont6,8490.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Municipality audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Municipality audience
TraitClusterScore
SpiritualityBALANCE1.73
PatriotismCONSERVATISM1.6
Need for SecurityCONSERVATISM1.37
Urban LifestyleOPEN1.31
Quality AwarenessPREMIUM1.13
TravellingTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Municipality
CountryShare
Italy10.8%
Brazil10.5%
United States8.8%

See Municipality audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Municipality have in United States?

Municipality has an estimated audience of 4,840,724 people in United States, concentrated in California and Texas.

What is the gender split and age of Municipality fans?

49.6% of Municipality fans are female, 50.4% are male, with an average age of 39.7 years.

Which brands do Municipality fans like most?

Municipality fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Municipality fans live in United States?

Municipality fans in United States are most concentrated in California (reach 886,285), Texas (reach 369,131), and Florida (reach 323,220). These three regions account for the largest share of the active audience.

What other brands do Municipality fans also like?

Beyond Municipality itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.