Municipality Audience in Mexico
Municipality has an estimated audience of 4,461,632 people in Mexico. 51.1% are female, 48.9% are male, average age 31.5. Top brand affinities: Chris Martin, National Car Rental, Mobile payment, Catholic Church, Puma.
Top brand affinities include Chris Martin, National Car Rental, Mobile payment, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Municipality audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Municipality fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 31.5 |
| Estimated audience size | 4,461,632 |
Audience persona
The typical Municipality fan in Mexico is balanced, around 31.5 years old, with strong Design Affinity tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 3.04× | Politics & Society |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Banana | 2.87× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.98× | Travel & Leisure |
| Sarcasm | 2.76× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Game consoles | 2.11× | Technology & Electronics |
| Wattpad | 3.25× | Internet & Social Media |
| El País | 2.81× | News |
| Local news | 4.84× | News |
| Radio | 1.89× | Technology & Electronics |
| Broadcasting of sports events | 3.53× | Movies & TV |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.62 |
| Luxury Orientation | PREMIUM | 2.15 |
| Career Orientation | POWER | 1.76 |
| Travelling | THRILL | 1.62 |
| Spirituality | BALANCE | 1.57 |
| Urban Lifestyle | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
See Municipality audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.