A data profile of the people who buy, follow and care about Municipality in Mexico — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 4,461,632 people in Mexico.
Municipality has an estimated audience of 4,461,632 people in Mexico. 51.1% are female, 48.9% are male, average age 31.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (243.26× the country average).
Demographically, the Municipality audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Municipality fan in Mexico is balanced, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Municipality profile in Mexico.
51.1% are female, 48.9% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 31.5 |
| Estimated audience size | 4,461,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Municipality audience comes from Mexico.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
The strongest cross-interests of the Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 451.46× | ||
| 02 | Costa Rica | Travel & Leisure | 444.49× | ||
| 03 | Shopping and fashion | Shopping | 243.26× | ||
| 04 | Game consoles | Technology & Electronics | 166.30× | ||
| 05 | Catholic Church | Politics & Society | 134.45× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 112.96× | ||
| 07 | Valentine's Day | Kids & Family | 102.23× | ||
| 08 | Broadcasting of sports events | Movies & TV | 84.92× | ||
| 09 | Travel agency | Travel & Leisure | 84.03× | ||
| 10 | Sarcasm | Politics & Society | 80.50× | ||
| 11 | Mobile game | Games | 71.70× | ||
| 12 | Banana | Food & Beverages | 63.69× | ||
| 13 | El País | News | 63.69× | ||
| 14 | Dentistry | Business & Career | 53.07× | ||
| 15 | Orange (fruit) | Food & Beverages | 52.19× | ||
| 16 | Pilsner | Food & Beverages | 51.30× | ||
| 17 | Multi-level marketing | Business & Career | 47.77× | ||
| 18 | Sexology | Kids & Family | 39.81× | ||
| 19 | Breastfeeding | Kids & Family | 38.92× | ||
| 20 | Freeware | Technology & Electronics | 30.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.87× | |
| Travelling | THRILL | 21.94× | |
| Urban Lifestyle | OPEN | 4.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Sports Activity | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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