Municipality Audience in Mexico

Municipality has an estimated audience of 4,461,632 people in Mexico. 51.1% are female, 48.9% are male, average age 31.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (243.26× the country average). Demographically, the Municipality audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Travel & Leisure · Type: Topic

Demographics of Municipality fans

Demographic split for Municipality audience in Mexico
MetricValue
Female51.1%
Male48.9%
Average age31.5
Estimated audience size4,461,632

Audience persona

The typical Municipality fan in Mexico is balanced, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Municipality fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Municipality audience
BrandAffinityCategory
Shopping and fashion243.26×Shopping
Costa Rica444.49×Travel & Leisure
Game consoles166.3×Technology & Electronics
Catholic Church134.45×Politics & Society
Mobile game71.7×Games
Travel agency84.03×Travel & Leisure
Sarcasm80.5×Politics & Society
Banana63.69×Food & Beverages
Broadcasting of sports events84.92×Movies & TV
El País63.69×News
Valentine's Day102.23×Kids & Family
Exfoliation (cosmetology)112.96×Beauty & Wellness
Dentistry53.07×Business & Career
Sexology39.81×Kids & Family
Freeware30.96×Technology & Electronics
Multi-level marketing47.77×Business & Career
Breastfeeding38.92×Kids & Family
Orange (fruit)52.19×Food & Beverages
Pilsner51.3×Food & Beverages
Daily Horoscope451.46×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Municipality audience
TraitClusterScore
SpiritualityBALANCE27.87
TravellingTHRILL21.94
Urban LifestyleOPEN4.72
Design AffinityPREMIUM2.57
Career OrientationPOWER2.5
Risk AppetiteTHRILL2.04

Worldwide distribution

Worldwide audience distribution share by country for Municipality
CountryShare
Italy10.8%
Brazil10.5%
United States8.8%

See Municipality audiences in other countries

More Travel & Leisure audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.