A data profile of the people who buy, follow and care about Landform in Spain — modelled from more than twelve digital signal sources. Landform has an estimated audience of 3,424,889 people in Spain.
Landform has an estimated audience of 3,424,889 people in Spain. 54.6% are female, 45.4% are male, average age 37.2. Top brand affinities: Extreme sport, Ouigo, Travel photography, Motorcycle accessories, Air Europa.
Top brand affinities include Extreme sport, Ouigo, Travel photography, with strongest over-indexing on Extreme sport (2.33× the country average).
Demographically, the Landform audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Travelling, Risk Appetite.
The typical Landform fan in Spain is balanced, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Extreme sport.
The key figures that characterise the Landform profile in Spain.
54.6% are female, 45.4% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 37.2 |
| Estimated audience size | 3,424,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Landform audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 11.2% |
| Italy | 9.8% |
The strongest cross-interests of the Landform audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Extreme sport | Sports | 2.33× | ||
| 02 | Ouigo | Cars & Mobility | 2.33× | ||
| 03 | Ski resort | Travel & Leisure | 2.33× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 2.30× | ||
| 05 | Travel photography | Technology & Electronics | 2.15× | ||
| 06 | Cleanliness | Home & Garden | 2.15× | ||
| 07 | Outdoors | Travel & Leisure | 2.08× | ||
| 08 | Air Europa | Travel & Leisure | 1.98× | ||
| 09 | EasyJet | Travel & Leisure | 1.94× | ||
| 10 | Summer vacation | Travel & Leisure | 1.86× | ||
| 11 | Wildlife photography | Technology & Electronics | 1.83× | ||
| 12 | Local food | Food & Beverages | 1.81× | ||
| 13 | Motorcycle helmet | Cars & Mobility | 1.80× | ||
| 14 | Luxury real estate | Business & Career | 1.72× | ||
| 15 | Retro style | Fashion & Accessoires | 1.71× | ||
| 16 | Custom motorcycle | Cars & Mobility | 1.70× | ||
| 17 | Gymnastics | Sports | 1.69× | ||
| 18 | Airline | Travel & Leisure | 1.60× | ||
| 19 | Uniqlo | Shopping | 1.57× | ||
| 20 | Air conditioning | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.79× | |
| Risk Appetite | THRILL | 1.67× | |
| Indulgence | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.84× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Landform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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