Landform Audience in Germany
Landform has an estimated audience of 4,072,098 people in Germany. 55.2% are female, 44.8% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Superman, Airbnb, Backpacking (travel), Skyscanner, Batman.
The average Landform fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Superman, Airbnb, Backpacking (travel), with strongest over-indexing on Superman (3.4× the country average). Demographically, the Landform audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Landform fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 33.9 |
| Estimated audience size | 4,072,098 |
Audience persona
The typical Landform fan in Germany is more female, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Superman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,485 | 0.32× |
| Hessen | 236,834 | 0.76× |
| Bayern | 217,234 | 0.33× |
| Baden-Württemberg | 147,876 | 0.27× |
| Berlin | 145,800 | 0.8× |
| Thüringen | 140,778 | 1.36× |
| Sachsen-Anhalt | 130,508 | 1.24× |
| Brandenburg | 126,720 | 1× |
| Niedersachsen | 125,298 | 0.32× |
| Rheinland-Pfalz | 124,860 | 0.61× |
| Saarland | 117,365 | 2.35× |
| Mecklenburg-Vorpommern | 113,292 | 1.46× |
| Bremen | 109,691 | 3.15× |
| Sachsen | 108,645 | 0.54× |
| Schleswig-Holstein | 106,938 | 0.73× |
| Hamburg | 70,369 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 3.4× | Movies & TV |
| Airbnb | 2.04× | Travel & Leisure |
| Backpacking (travel) | 3.45× | Travel & Leisure |
| Skyscanner | 3.35× | Travel & Leisure |
| Batman | 1.89× | Movies & TV |
| 2.03× | Internet & Social Media | |
| Local food | 2.21× | Food & Beverages |
| Pet store | 2.34× | Pets & Animals |
| Booking.com | 2.11× | Travel & Leisure |
| Tour de France | 3.61× | Sports |
| First-time buyer | 2.94× | Shopping |
| Comedy club | 5.02× | Movies & TV |
| Designer clothing | 2.46× | Fashion & Accessoires |
| Career development | 2.52× | Business & Career |
| Max Verstappen | 3.47× | Sports |
| Art exhibition | 2.26× | Arts & Culture |
| Renovation | 1.7× | Home & Garden |
| Outdoors | 2.31× | Travel & Leisure |
| High-intensity interval training | 3.16× | Sports |
| Energy bar | 3.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.42 |
| Sustainability | BALANCE | 2.08 |
| Design Affinity | PREMIUM | 1.94 |
| Career Orientation | POWER | 1.85 |
| Mindfulness | BALANCE | 1.82 |
| Risk Appetite | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 11.2% |
| Italy | 9.8% |
See Landform audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Landform have in Germany?
Landform has an estimated audience of 4,072,098 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Landform fans?
55.2% of Landform fans are female, 44.8% are male, with an average age of 33.9 years.
Which brands do Landform fans like most?
Landform fans show strongest brand affinity for Superman (3.4×), Airbnb (2.04×), and Backpacking (travel) (3.45×) over the country average.
Where do Landform fans live in Germany?
Landform fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,485), Hessen (reach 236,834), and Bayern (reach 217,234). These three regions account for the largest share of the active audience.
What other brands do Landform fans also like?
Beyond Landform itself, the audience over-indexes on Airbnb (2.04×), Backpacking (travel) (3.45×), Skyscanner (3.35×), and Batman (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Landform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.