A data profile of the people who buy, follow and care about Landform in Brazil — modelled from more than twelve digital signal sources. Landform has an estimated audience of 3,627,358 people in Brazil.
Landform has an estimated audience of 3,627,358 people in Brazil. 62.2% are female, 37.8% are male, average age 32.5. Top brand affinities: Instagram, Medicine, Shopping malls, Retail banking, Outdoors.
Top brand affinities include Instagram, Medicine, Shopping malls, with strongest over-indexing on Instagram (1.55× the country average).
Demographically, the Landform audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Landform fan in Brazil is more female, around 32.5 years old, with strong Travelling tendencies and a notable affinity for Instagram.
The key figures that characterise the Landform profile in Brazil.
62.2% are female, 37.8% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 32.5 |
| Estimated audience size | 3,627,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Landform audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 11.2% |
| Italy | 9.8% |
The strongest cross-interests of the Landform audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpacking (travel) | Travel & Leisure | 2.17× | ||
| 02 | Outdoors | Travel & Leisure | 2.13× | ||
| 03 | Alpine skiing | Sports | 2.03× | ||
| 04 | Standup paddleboarding | Sports | 1.92× | ||
| 05 | Snorkeling | Sports | 1.90× | ||
| 06 | Designer clothing | Fashion & Accessoires | 1.88× | ||
| 07 | Diving | Sports | 1.87× | ||
| 08 | Škoda Auto | Cars & Mobility | 1.85× | ||
| 09 | Toyota Land Cruiser | Cars & Mobility | 1.79× | ||
| 10 | Bedroom furniture | Home & Garden | 1.71× | ||
| 11 | H&M | Shopping | 1.68× | ||
| 12 | Medicine | Business & Career | 1.62× | ||
| 13 | Luxury Lifestyle | Shopping | 1.58× | ||
| 14 | Tour de France | Sports | 1.57× | ||
| 15 | Rip Curl | Fashion & Accessoires | 1.57× | ||
| 16 | Retail banking | Business & Career | 1.56× | ||
| 17 | Sun tanning | Beauty & Wellness | 1.56× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Outfit of the day | Fashion & Accessoires | 1.54× | ||
| 20 | Shopping malls | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.48× | |
| Design Affinity | PREMIUM | 1.46× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.75× | |
| Tradition | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Landform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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