A data profile of the people who buy, follow and care about Landform in Italy — modelled from more than twelve digital signal sources. Landform has an estimated audience of 6,897,572 people in Italy.
The average Landform fan in Italy is 35.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Luxury real estate, Outdoors, Uniqlo, with strongest over-indexing on Luxury real estate (1.62× the country average).
Demographically, the Landform audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Landform fan in Italy is balanced, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Luxury real estate.
The key figures that characterise the Landform profile in Italy.
52.6% are female, 47.4% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 35.4 |
| Estimated audience size | 6,897,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Landform audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 11.2% |
| Italy | 9.8% |
Where the Landform audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~100K | 1.14× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.07× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.07× | |
| 04 | Abruzzo | ~200K | 1.06× | |
| 05 | Calabria | ~200K | 1.04× | |
| 06 | Liguria | ~200K | 1.04× | |
| 07 | Marche | ~200K | 1.04× | |
| 08 | Sardinia | ~200K | 1.02× | |
| 09 | Puglia | ~500K | 0.96× | |
| 10 | Sicilia | ~600K | 0.95× | |
| 11 | Tuscany | ~400K | 0.95× | |
| 12 | Veneto | ~500K | 0.94× | |
| 13 | Piedmont | ~500K | 0.94× | |
| 14 | Campania | ~700K | 0.93× | |
| 15 | Emilia-Romagna | ~500K | 0.93× | |
| 16 | Lazio | ~800K | 0.90× | |
| 17 | Lombardy | ~1M | 0.84× |
The strongest cross-interests of the Landform audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outdoors | Travel & Leisure | 1.76× | ||
| 02 | Aerobics | Sports | 1.72× | ||
| 03 | Mountaineering | Sports | 1.72× | ||
| 04 | Backpacking (travel) | Travel & Leisure | 1.71× | ||
| 05 | Quadcopter | Technology & Electronics | 1.71× | ||
| 06 | Smoked meat | Food & Beverages | 1.69× | ||
| 07 | Jet ski | Sports | 1.69× | ||
| 08 | Urban agriculture | Business & Career | 1.67× | ||
| 09 | Uniqlo | Shopping | 1.65× | ||
| 10 | Luxury real estate | Business & Career | 1.62× | ||
| 11 | Sweepstakes | Games | 1.62× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 1.60× | ||
| 13 | Kitesurfing | Sports | 1.59× | ||
| 14 | Diving | Sports | 1.56× | ||
| 15 | First-time buyer | Shopping | 1.53× | ||
| 16 | Davis Cup | Sports | 1.52× | ||
| 17 | Fair trade | Business & Career | 1.51× | ||
| 18 | Skyscanner | Travel & Leisure | 1.50× | ||
| 19 | FIS Alpine Ski World Cup | Sports | 1.50× | ||
| 20 | Cider | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.48× | |
| Travelling | THRILL | 1.40× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.44× | |
| Price Sensitivity | PREMIUM | 0.57× | |
| Quality Awareness | PREMIUM | 0.88× |
Landform has an estimated audience of 6,897,572 people in Italy, concentrated in Lombardy and Lazio.
52.6% of Landform fans are female, 47.4% are male, with an average age of 35.4 years.
Landform fans show strongest brand affinity for Luxury real estate (1.62×), Outdoors (1.76×), and Uniqlo (1.65×) over the country average.
Landform fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Landform itself, the audience over-indexes on Outdoors (1.76×), Uniqlo (1.65×), Skyscanner (1.5×), and Backpacking (travel) (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Landform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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