Sonepar Target Market in Germany
A data profile of the people who buy, follow and care about Sonepar in Germany — modelled from more than twelve digital signal sources. Sonepar has an estimated audience of 1,083,976 people in Germany.
The average Sonepar fan in Germany is 42.0 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.
Top brand affinities include Forestry, Stihl, Husqvarna, with strongest over-indexing on Forestry (10.97× the country average).
Demographically, the Sonepar audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sonepar fan in Germany is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Forestry.
At a glance
The key figures that characterise the Sonepar profile in Germany.
Search interest · 12-month trend
Customer demographics of Sonepar
33.9% are female, 66.1% are male, average age 42.0.
Gender split
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 42.0 |
| Estimated audience size | 1,083,976 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
Geography
Where the Sonepar audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.77× | |
| 02 | Niedersachsen | ~200K | 1.60× | |
| 03 | Thüringen | ~30K | 1.28× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.24× | |
| 05 | Schleswig-Holstein | ~40K | 1.06× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 07 | Hessen | ~80K | 0.95× | |
| 08 | Brandenburg | ~30K | 0.95× | |
| 09 | Sachsen | ~50K | 0.93× | |
| 10 | Baden-Württemberg | ~100K | 0.88× | |
| 11 | Rheinland-Pfalz | ~50K | 0.88× | |
| 12 | Bremen | ~8K | 0.88× | |
| 13 | Sachsen-Anhalt | ~20K | 0.82× | |
| 14 | Hamburg | ~20K | 0.65× | |
| 15 | Berlin | ~30K | 0.60× | |
| 16 | Saarland | ~8K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sonepar audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stihl | Home & Garden | 14.55× | ||
| 02 | Husqvarna | Home & Garden | 13.96× | ||
| 03 | Forestry | Home & Garden | 10.97× | ||
| 04 | Chainsaw | Home & Garden | 10.54× | ||
| 05 | Lawn mower | Home & Garden | 7.16× | ||
| 06 | Makita | Home & Garden | 6.73× | ||
| 07 | Drill bit | Home & Garden | 5.98× | ||
| 08 | Würth | Home & Garden | 5.48× | ||
| 09 | Hardware store | Home & Garden | 5.40× | ||
| 10 | Solar cell | Home & Garden | 5.35× | ||
| 11 | Fertilizer | Home & Garden | 5.11× | ||
| 12 | Esso | Cars & Mobility | 4.21× | ||
| 13 | Ornamental plant | Home & Garden | 3.23× | ||
| 14 | toom Baumarkt | Shopping | 3.12× | ||
| 15 | Efficient energy use | Technology & Electronics | 2.76× | ||
| 16 | Solar power | Home & Garden | 2.72× | ||
| 17 | Solar energy | Home & Garden | 2.63× | ||
| 18 | Obi (store) | Shopping | 2.42× | ||
| 19 | Hornbach | Shopping | 2.14× | ||
| 20 | Nature | Home & Garden | 2.00× |
Personality of the Sonepar audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.61× | |
| Patriotism | CONSERVATISM | 1.61× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Sustainability | BALANCE | 0.87× | |
| Sports Activity | POWER | 0.88× |
Frequently asked questions
Who is Sonepar's target market in Germany?
Sonepar's target market in Germany covers an estimated 1,083,976 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sonepar customers?
33.9% of the Sonepar audience are female, 66.1% are male, with an average age of 42.0 years.
Which brands do Sonepar fans like most?
Sonepar fans show strongest brand affinity for Forestry (10.97×), Stihl (14.55×), and Husqvarna (13.96×) over the country average.
Where do Sonepar fans live in Germany?
Sonepar fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Sonepar fans also like?
Beyond Sonepar itself, the audience over-indexes on Stihl (14.55×), Husqvarna (13.96×), Hardware store (5.4×), and Chainsaw (10.54×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
See Sonepar audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonepar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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