Sonepar Audience in Germany
Sonepar has an estimated audience of 1,034,800 people in Germany. 47.1% are female, 52.9% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Urban Outfitters, Video izle, Vijesti.ba, Icon (magazine), Kajang.
The average Sonepar fan in Germany is 40.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Urban Outfitters, Video izle, Vijesti.ba, with strongest over-indexing on Urban Outfitters (1.54× the country average). Demographically, the Sonepar audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Sonepar fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 40.9 |
| Estimated audience size | 1,034,800 |
Audience persona
The typical Sonepar fan in Germany is balanced, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 303,733 | 1.83× |
| Nordrhein-Westfalen | 291,600 | 1.29× |
| Niedersachsen | 162,414 | 1.62× |
| Baden-Württemberg | 125,673 | 0.89× |
| Hessen | 75,141 | 0.95× |
| Rheinland-Pfalz | 46,814 | 0.9× |
| Sachsen | 46,703 | 0.92× |
| Schleswig-Holstein | 38,878 | 1.05× |
| Thüringen | 31,733 | 1.2× |
| Brandenburg | 30,461 | 0.95× |
| Berlin | 28,761 | 0.62× |
| Sachsen-Anhalt | 21,452 | 0.8× |
| Mecklenburg-Vorpommern | 19,224 | 0.97× |
| Hamburg | 15,143 | 0.65× |
| Bremen | 7,786 | 0.88× |
| Saarland | 6,193 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.54× | Shopping |
| Video izle | 2.44× | |
| Vijesti.ba | 2.63× | News |
| Icon (magazine) | 1.54× | Arts & Culture |
| Kajang | 6.66× | Travel & Leisure |
| Carrie (novel) | 2.44× | Literature |
| Chalkidiki | 1.64× | Travel & Leisure |
| Jaguar F-Pace | 2.44× | Cars & Mobility |
| Assisi | 2.16× | Travel & Leisure |
| Building insulation | 1.54× | Home & Garden |
| Gender-neutral language | 1.88× | Politics & Society |
| Haugesund | 2.24× | Travel & Leisure |
| Godzilla (1954 film) | 1.55× | Movies & TV |
| Eden Lake | 1.57× | Movies & TV |
| Emmi Pikler | 3.98× | Health |
| Esra Erol | 1.77× | Movies & TV |
| Vocal harmony | 2.37× | Music & Radio |
| Superior Hiking Trail | 3.48× | Travel & Leisure |
| The Perks of Being a Wallflower (film) | 1.97× | Movies & TV |
| Pantsuit | 1.85× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.54 |
| Patriotism | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
| Convenience Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 29.1% |
| Germany | 21.8% |
| Italy | 15.4% |
See Sonepar audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sonepar have in Germany?
Sonepar has an estimated audience of 1,034,800 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sonepar fans?
47.1% of Sonepar fans are female, 52.9% are male, with an average age of 40.9 years.
Which brands do Sonepar fans like most?
Sonepar fans show strongest brand affinity for Urban Outfitters (1.54×), Video izle (2.44×), and Vijesti.ba (2.63×) over the country average.
Where do Sonepar fans live in Germany?
Sonepar fans in Germany are most concentrated in Bayern (reach 303,733), Nordrhein-Westfalen (reach 291,600), and Niedersachsen (reach 162,414). These three regions account for the largest share of the active audience.
What other brands do Sonepar fans also like?
Beyond Sonepar itself, the audience over-indexes on Video izle (2.44×), Vijesti.ba (2.63×), Icon (magazine) (1.54×), and Kajang (6.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonepar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.