A data profile of the people who buy, follow and care about DeWalt in Mexico — modelled from more than twelve digital signal sources. DeWalt has an estimated audience of 597,510 people in Mexico.
The average DeWalt fan in Mexico is 35.9 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Pandora, Machine, Cars (film), with strongest over-indexing on Pandora (2.09× the country average).
Demographically, the DeWalt audience skews more male with an average age of 35.9, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical DeWalt fan in Mexico is more male, around 35.9 years old, with strong DIY Mentality tendencies and a notable affinity for Pandora.
The key figures that characterise the DeWalt profile in Mexico.
11.7% are female, 88.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 11.7% |
| Male | 88.3% |
| Average age | 35.9 |
| Estimated audience size | 597,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 9% |
of the worldwide DeWalt audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 36.8% |
| United Kingdom | 5.7% |
| Germany | 5.2% |
Where the DeWalt audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamaulipas | ~30K | 1.56× | |
| 02 | Jalisco | ~60K | 1.29× | |
| 03 | Puebla | ~40K | 1.21× | |
| 04 | Oaxaca | ~20K | 1.21× | |
| 05 | Chihuahua | ~20K | 1.18× | |
| 06 | Michoacan de Ocampo | ~20K | 1.18× | |
| 07 | Hidalgo | ~20K | 1.05× | |
| 08 | Yucatan | ~10K | 1.05× | |
| 09 | Nayarit | ~6K | 1.04× | |
| 10 | Veracruz (state) | ~40K | 1.03× | |
| 11 | Guanajuato | ~30K | 1.00× | |
| 12 | Nuevo Leon | ~40K | 0.99× | |
| 13 | Guerrero | ~20K | 0.99× | |
| 14 | Tlaxcala | ~7K | 0.99× | |
| 15 | Distrito Federal | ~80K | 0.98× | |
| 16 | Baja California | ~20K | 0.97× | |
| 17 | Baja California Sur | ~4K | 0.93× | |
| 18 | Campeche | ~4K | 0.93× | |
| 19 | Coahuila de Zaragoza | ~20K | 0.92× | |
| 20 | State of Mexico | ~70K | 0.90× | |
| 21 | Zacatecas | ~7K | 0.90× | |
| 22 | Aguascalientes | ~7K | 0.90× | |
| 23 | Colima | ~3K | 0.89× | |
| 24 | Durango | ~7K | 0.87× | |
| 25 | Morelos | ~9K | 0.86× | |
| 26 | Chiapas | ~10K | 0.76× | |
| 27 | Sinaloa | ~10K | 0.65× |
The strongest cross-interests of the DeWalt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 8.14× | ||
| 02 | Milwaukee | Travel & Leisure | 7.06× | ||
| 03 | Machining | Business & Career | 5.39× | ||
| 04 | Drill | Home & Garden | 4.62× | ||
| 05 | Hammer | Home & Garden | 4.62× | ||
| 06 | Wrench | Home & Garden | 4.58× | ||
| 07 | Hand tool | Home & Garden | 4.06× | ||
| 08 | Welding | Home & Garden | 3.87× | ||
| 09 | Metalworking | Home & Garden | 3.75× | ||
| 10 | Aluminium | Home & Garden | 3.31× | ||
| 11 | Cars (film) | Movies & TV | 3.17× | ||
| 12 | Hardware store | Home & Garden | 3.07× | ||
| 13 | Carpentry | Home & Garden | 2.80× | ||
| 14 | Machine | Business & Career | 2.58× | ||
| 15 | Wheel | Cars & Mobility | 2.50× | ||
| 16 | Metal | Music & Radio | 2.49× | ||
| 17 | Pandora | Music & Radio | 2.09× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.89× | ||
| 19 | Regional styles of Mexican music | Music & Radio | 1.88× | ||
| 20 | AutoZone | Cars & Mobility | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.72× | |
| Luxury Orientation | PREMIUM | 1.26× | |
| Travelling | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Mindfulness | BALANCE | 0.74× | |
| Extroversion | THRILL | 0.74× |
DeWalt's target market in Mexico covers an estimated 597,510 people, concentrated in Distrito Federal and State of Mexico.
11.7% of the DeWalt audience are female, 88.3% are male, with an average age of 35.9 years.
DeWalt fans show strongest brand affinity for Pandora (2.09×), Machine (2.58×), and Cars (film) (3.17×) over the country average.
DeWalt fans in Mexico are most concentrated in Distrito Federal (reach ~80K), State of Mexico (reach ~70K), and Jalisco (reach ~60K). These three regions account for the largest share of the active audience.
Beyond DeWalt itself, the audience over-indexes on Machine (2.58×), Cars (film) (3.17×), Welding (3.87×), and Hand tool (4.06×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for DeWalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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