Rascasse Audience Intelligence

Ship Audience in Germany

A data profile of the people who buy, follow and care about Ship in Germany — modelled from more than twelve digital signal sources. Ship has an estimated audience of 2,689,005 people in Germany.

#1467among Topic in Germany#200in Travel & Leisure

The average Ship fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Müller (company), Transfermarkt, with strongest over-indexing on Tagesschau (2.3× the country average).

Demographically, the Ship audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ship fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ship profile in Germany.

Audience size
2.7M
in Germany
Gender
38.1%♀
61.9% male
Age
41.5
average years
Country rank
#2426
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ship fans

38.1% are female, 61.9% are male, average age 41.5.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Ship audience in Germany
MetricValue
Female38.1%
Male61.9%
Average age41.5
Estimated audience size2,689,005
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Ship audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4927%
50+21%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Ship audience comes from Germany.

Worldwide audience distribution share by country for Ship
CountryShare
United States29.0%
United Kingdom5.6%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ship fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.40×
02Hamburg~80K1.29×
03Bremen~30K1.26×
04Berlin~100K1.21×
05Schleswig-Holstein~100K1.17×
06Nordrhein-Westfalen~600K0.95×
07Rheinland-Pfalz~100K0.95×
08Bayern~400K0.93×
09Niedersachsen~200K0.91×
10Baden-Württemberg~300K0.90×
11Brandenburg~70K0.87×
12Saarland~30K0.87×
13Thüringen~60K0.86×
14Mecklenburg-Vorpommern~40K0.86×
15Sachsen~100K0.84×
16Sachsen-Anhalt~60K0.83×
Fig. 06

Affinity by region

Affinity by region — Ship, Germany
0.83×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ship audience
#·InterestCategoryAffinity×
01Italo discoMusic & Radio6.71×
02HindiPolitics & Society6.59×
03India national cricket teamSports6.19×
04MotorboatCars & Mobility4.01×
05Real propertyHome & Garden3.82×
06MeteorologyHome & Garden3.65×
07DonationBusiness & Career3.25×
08Western UnionBusiness & Career2.84×
09TransfermarktSports2.62×
10TagesschauMovies & TV2.30×
11VolunteeringPolitics & Society2.28×
12Müller (company)Food & Beverages2.25×
13FocusNews2.06×
14TattoosFashion & Accessoires1.93×
15FRITZ!BoxTechnology & Electronics1.74×
16DessertsFood & Beverages1.73×
17FamilyKids & Family1.66×
18NatureHome & Garden1.56×
19Netto Marken-DiscountShopping1.55×
20ElectronicsTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ship audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.63×
Community OrientationOPEN1.59×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ship audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
CreativityOPEN0.75×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ship have in Germany?

Ship has an estimated audience of 2,689,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ship fans?

38.1% of Ship fans are female, 61.9% are male, with an average age of 41.5 years.

03

Which brands do Ship fans like most?

Ship fans show strongest brand affinity for Tagesschau (2.3×), Müller (company) (2.25×), and Transfermarkt (2.62×) over the country average.

04

Where do Ship fans live in Germany?

Ship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ship fans also like?

Beyond Ship itself, the audience over-indexes on Müller (company) (2.25×), Transfermarkt (2.62×), Real property (3.82×), and Family (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Ship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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