Ship Audience in Germany
Ship has an estimated audience of 2,689,005 people in Germany. 38.1% are female, 61.9% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Haberler, Unique Gifts, Birthday Gifts, Jaguar F-Pace.
The average Ship fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Haberler, Unique Gifts, with strongest over-indexing on Israel (2.7× the country average). Demographically, the Ship audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Ship fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 41.5 |
| Estimated audience size | 2,689,005 |
Audience persona
The typical Ship fan in Germany is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 580,988 | 0.99× |
| Bayern | 412,722 | 0.95× |
| Baden-Württemberg | 337,285 | 0.92× |
| Hessen | 306,848 | 1.5× |
| Niedersachsen | 242,964 | 0.93× |
| Berlin | 156,773 | 1.3× |
| Rheinland-Pfalz | 127,138 | 0.94× |
| Schleswig-Holstein | 109,977 | 1.14× |
| Sachsen | 108,415 | 0.82× |
| Hamburg | 75,952 | 1.25× |
| Brandenburg | 68,798 | 0.82× |
| Thüringen | 53,950 | 0.79× |
| Sachsen-Anhalt | 50,118 | 0.72× |
| Mecklenburg-Vorpommern | 39,905 | 0.78× |
| Bremen | 31,600 | 1.37× |
| Saarland | 25,395 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.7× | Travel & Leisure |
| Haberler | 1.57× | News |
| Unique Gifts | 1.58× | Shopping |
| Birthday Gifts | 1.53× | Kids & Family |
| Jaguar F-Pace | 4.81× | Cars & Mobility |
| Snow White (Fables) | 1.7× | Literature |
| Eden Lake | 3.33× | Movies & TV |
| Nurse education | 1.52× | Kids & Family |
| Home Delivery | 1.55× | Food & Beverages |
| Tiffany Haddish | 6.59× | Movies & TV |
| Kodi (software) | 1.5× | Technology & Electronics |
| Hoorn | 3.98× | Travel & Leisure |
| Golem | 1.61× | Technology & Electronics |
| Godzilla (1954 film) | 2.38× | Movies & TV |
| Hundertwasserhaus | 2.56× | Travel & Leisure |
| JDM Cars | 3.46× | Cars & Mobility |
| Metamorphoses | 1.51× | Literature |
| Werder (Havel) | 3.2× | Travel & Leisure |
| Samanyolu Haber | 1.87× | Movies & TV |
| Esra Erol | 2.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Need for Security | CONSERVATISM | 1.31 |
| DIY Mentality | THRILL | 1.26 |
| Quality Awareness | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 5.6% |
| Germany | 4.0% |
See Ship audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ship have in Germany?
Ship has an estimated audience of 2,689,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ship fans?
38.1% of Ship fans are female, 61.9% are male, with an average age of 41.5 years.
Which brands do Ship fans like most?
Ship fans show strongest brand affinity for Israel (2.7×), Haberler (1.57×), and Unique Gifts (1.58×) over the country average.
Where do Ship fans live in Germany?
Ship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 580,988), Bayern (reach 412,722), and Baden-Württemberg (reach 337,285). These three regions account for the largest share of the active audience.
What other brands do Ship fans also like?
Beyond Ship itself, the audience over-indexes on Haberler (1.57×), Unique Gifts (1.58×), Birthday Gifts (1.53×), and Jaguar F-Pace (4.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.