A data profile of the people who buy, follow and care about Ship in United Kingdom — modelled from more than twelve digital signal sources. Ship has an estimated audience of 3,745,982 people in United Kingdom.
The average Ship fan in United Kingdom is 44.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Mobile home, Hobby, with strongest over-indexing on Wikipedia (3.25× the country average).
Demographically, the Ship audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ship fan in United Kingdom is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ship profile in United Kingdom.
49.0% are female, 51.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 44.9 |
| Estimated audience size | 3,745,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Ship audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 5.6% |
| Germany | 4.0% |
Where the Ship audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.67× | |
| 02 | East of England | ~400K | 1.29× | |
| 03 | Yorkshire and the Humber | ~400K | 1.27× | |
| 04 | West Midlands | ~200K | 1.25× | |
| 05 | North East | ~200K | 1.17× | |
| 06 | South East | ~500K | 0.96× | |
| 07 | South West | ~300K | 0.85× | |
| 08 | Northern Ireland | ~100K | 0.83× | |
| 09 | Scotland | ~300K | 0.79× | |
| 10 | East Midlands | ~200K | 0.78× | |
| 11 | England | ~2.5M | 0.71× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Ship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSC Cruises | Travel & Leisure | 5.34× | ||
| 02 | Wikipedia | Internet & Social Media | 3.25× | ||
| 03 | Mobile home | Cars & Mobility | 3.16× | ||
| 04 | Motorhome | Cars & Mobility | 2.92× | ||
| 05 | Risk management | Business & Career | 2.87× | ||
| 06 | Forestry | Home & Garden | 2.68× | ||
| 07 | Refrigerator | Home & Garden | 2.54× | ||
| 08 | Esso | Cars & Mobility | 2.48× | ||
| 09 | Hot tub | Home & Garden | 2.45× | ||
| 10 | Satire | Literature | 2.21× | ||
| 11 | Betfair | Games | 2.10× | ||
| 12 | Hobby | Home & Garden | 1.98× | ||
| 13 | Cruises | Travel & Leisure | 1.89× | ||
| 14 | Volunteering | Politics & Society | 1.88× | ||
| 15 | William Hill (bookmaker) | Games | 1.83× | ||
| 16 | Internet & Social Media | 1.80× | |||
| 17 | Screwfix | Home & Garden | 1.71× | ||
| 18 | Distilled beverage | Food & Beverages | 1.70× | ||
| 19 | Autotrader | Cars & Mobility | 1.63× | ||
| 20 | Toolstation | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Risk Appetite | THRILL | 1.49× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.82× | |
| Creativity | OPEN | 0.84× |
Ship has an estimated audience of 3,745,982 people in United Kingdom, concentrated in England and South East.
49.0% of Ship fans are female, 51.0% are male, with an average age of 44.9 years.
Ship fans show strongest brand affinity for Wikipedia (3.25×), Mobile home (3.16×), and Hobby (1.98×) over the country average.
Ship fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ship itself, the audience over-indexes on Mobile home (3.16×), Hobby (1.98×), Refrigerator (2.54×), and MSC Cruises (5.34×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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