TALK Audience in United States
TALK has an estimated audience of 1,506,426 people in United States. 51.0% are female, 49.0% are male, average age 35.2. Top brand affinities: Indeed.com, Google Maps, Autism Awareness, Depop, Diabetes mellitus awareness.
Top brand affinities include Indeed.com, Google Maps, Autism Awareness, with strongest over-indexing on Indeed.com (5.23× the country average). Demographically, the TALK audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of TALK fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 35.2 |
| Estimated audience size | 1,506,426 |
Audience persona
The typical TALK fan in United States is balanced, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 5.23× | Business & Career |
| Google Maps | 4.85× | Internet & Social Media |
| Autism Awareness | 11.14× | Health |
| Depop | 14.19× | Fashion & Accessoires |
| Diabetes mellitus awareness | 7.38× | Health |
| Beetlejuice | 4.8× | Movies & TV |
| Singer-songwriter | 3.88× | Music & Radio |
| Rebecca Ferguson | 14.04× | Movies & TV |
| Enterprise Rent-A-Car | 5.43× | Cars & Mobility |
| Capital One | 3.55× | Business & Career |
| Google News | 5.12× | News |
| Houston Astros | 7.29× | Sports |
| Microblogging | 7.57× | Technology & Electronics |
| Camila Cabello | 15.69× | Music & Radio |
| Nicole Scherzinger | 14.23× | Music & Radio |
| Anna Kendrick | 10.45× | Movies & TV |
| Ian Somerhalder | 13.66× | Movies & TV |
| Nina Dobrev | 11.03× | Movies & TV |
| Apple Store | 5.97× | Shopping |
| DuckDuckGo | 6.69× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.96 |
| Early Adopter Mentality | POWER | 1.6 |
| Extroversion | THRILL | 1.51 |
| Sustainability | BALANCE | 1.35 |
| Mindfulness | BALANCE | 1.23 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 39.9% |
| United States | 15.2% |
| India | 12.8% |
See TALK audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for TALK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.