Rascasse Audience Intelligence

TALK Audience in United States

A data profile of the people who buy, follow and care about TALK in United States — modelled from more than twelve digital signal sources. TALK has an estimated audience of 1,653,896 people in United States.

#266among Singer-songwriter in United States#3217among Person in United States#1953in Music & Radio

The average TALK fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Princess Cruises, Ariana Grande, David Harbour, with strongest over-indexing on Princess Cruises (17.71× the country average).

Demographically, the TALK audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TALK fan in United States is balanced, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Princess Cruises.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TALK profile in United States.

Audience size
1.7M
in United States
Gender
49.2%♀
50.8% male
Age
33.6
average years
Country rank
#16489
Person in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TALK fans

49.2% are female, 50.8% are male, average age 33.6.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for TALK audience in United States
MetricValue
Female49.2%
Male50.8%
Average age33.6
Estimated audience size1,653,896
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the TALK audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4914%
50+10%
Fig. 04

Worldwide distribution

18.8%

of the worldwide TALK audience comes from United States.

Worldwide audience distribution share by country for TALK
CountryShare
South Korea34.4%
United States18.8%
Japan11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TALK audience in United States is strongest.

Fig. 05

Top regions by affinity

TALK fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.44×
02Oklahoma~20K1.22×
03Georgia~60K1.20×
04Kentucky~20K1.18×
05California~200K1.17×
06South Dakota~4K1.16×
07Arkansas~10K1.15×
08Indiana~30K1.14×
09South Carolina~30K1.14×
10Mississippi~10K1.13×
11Virginia~40K1.11×
12Alabama~20K1.10×
13Hawaii~7K1.10×
14Missouri~30K1.08×
15West Virginia~7K1.06×
16Pennsylvania~50K1.05×
17Texas~100K1.04×
18North Carolina~50K1.04×
19Illinois~50K1.02×
20Maryland~30K1.02×
21Iowa~10K1.02×
22Ohio~50K1.01×
23New Jersey~40K1.01×
24New Mexico~8K1.01×
25Michigan~40K1.00×
26Wisconsin~20K1.00×
27New York~80K0.99×
28Kansas~10K0.99×
29Alaska~3K0.99×
30Tennessee~30K0.98×
31North Dakota~3K0.98×
32Nebraska~7K0.97×
33Delaware~4K0.97×
34Idaho~7K0.95×
35Arizona~30K0.94×
36Washington~30K0.94×
37Nevada~10K0.94×
38Florida~90K0.92×
39Minnesota~20K0.91×
40Oregon~20K0.91×
41Colorado~20K0.90×
42Connecticut~10K0.90×
43Utah~10K0.89×
44Montana~4K0.88×
45Rhode Island~4K0.86×
46Massachusetts~20K0.83×
47Maine~5K0.83×
48Vermont~2K0.82×
49New Hampshire~5K0.78×
50Washington, District of Columbia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — TALK, United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TALK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TALK audience
#·InterestCategoryAffinity×
01Princess CruisesTravel & Leisure17.71×
02The HivesMusic & Radio10.43×
03Rita OraMusic & Radio10.18×
04David HarbourMovies & TV5.59×
05Tyler, The CreatorMusic & Radio5.19×
06Ariana GrandeMusic & Radio4.49×
07Kendrick LamarMusic & Radio4.43×
08Hailee SteinfeldMovies & TV3.93×
09Teyana TaylorMovies & TV3.57×
10Family carCars & Mobility3.51×
11Lindsay LohanMovies & TV3.40×
12Megan FoxMovies & TV3.21×
13Millie Bobby BrownMovies & TV2.60×
14Sabrina CarpenterMusic & Radio2.56×
15Stranger ThingsMovies & TV2.09×
16YouTube MusicInternet & Social Media2.05×
17PokémonGames1.98×
18Taylor SwiftMusic & Radio1.67×
19TikTokInternet & Social Media1.56×
20Google DriveTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TALK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TALK audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
Family OrientationCONSERVATISM1.39×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TALK audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
DIY MentalityTHRILL0.82×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TALK have in United States?

TALK has an estimated audience of 1,653,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TALK fans?

49.2% of TALK fans are female, 50.8% are male, with an average age of 33.6 years.

03

Which brands do TALK fans like most?

TALK fans show strongest brand affinity for Princess Cruises (17.71×), Ariana Grande (4.49×), and David Harbour (5.59×) over the country average.

04

Where do TALK fans live in United States?

TALK fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do TALK fans also like?

Beyond TALK itself, the audience over-indexes on Ariana Grande (4.49×), David Harbour (5.59×), TikTok (1.56×), and Rita Ora (10.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See TALK audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TALK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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