TALK Audience in United States
TALK has an estimated audience of 1,506,426 people in United States. 51.0% are female, 49.0% are male, average age 35.2. Top brand affinities: Guy Fieri, Home construction, Grinch, Dog breed, Goop.
Top brand affinities include Guy Fieri, Home construction, Grinch, with strongest over-indexing on Guy Fieri (9.91× the country average). Demographically, the TALK audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of TALK fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 35.2 |
| Estimated audience size | 1,506,426 |
Audience persona
The typical TALK fan in United States is balanced, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Guy Fieri.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guy Fieri | 9.91× | Movies & TV |
| Home construction | 2.27× | Home & Garden |
| Grinch | 6.16× | Movies & TV |
| Dog breed | 1.79× | Pets & Animals |
| Goop | 7.74× | Internet & Social Media |
| Combat sport | 2.17× | Sports |
| Product design | 2.63× | Business & Career |
| Vocal harmony | 5.98× | Music & Radio |
| Historic site | 5.26× | Arts & Culture |
| No Escape (1994 film) | 12.6× | Movies & TV |
| Japanese domestic market | 5.32× | Politics & Society |
| Queens College, City University of New York | 7.44× | Business & Career |
| Mathcore | 7.74× | Music & Radio |
| Harlow | 10.94× | Travel & Leisure |
| Progressive rock | 1.87× | Music & Radio |
| TV Fanatic | 8.37× | Movies & TV |
| Fairy godmother | 5.81× | Literature |
| Governor of Michigan | 5.59× | Politics & Society |
| Cass County, Missouri | 7.16× | Travel & Leisure |
| Bank account | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.96 |
| Early Adopter Mentality | POWER | 1.6 |
| Extroversion | THRILL | 1.51 |
| Sustainability | BALANCE | 1.35 |
| Mindfulness | BALANCE | 1.23 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 39.9% |
| United States | 15.2% |
| India | 12.8% |
See TALK audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for TALK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.