A data profile of the people who buy, follow and care about Refused in United States — modelled from more than twelve digital signal sources. Refused has an estimated audience of 435,694 people in United States.
The average Refused fan in United States is 36.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Die Antwoord, Fugazi, Buckethead, with strongest over-indexing on Die Antwoord (306.85× the country average).
Demographically, the Refused audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Refused fan in United States is more male, around 36.4 years old, with strong Tradition tendencies and a notable affinity for Die Antwoord.
The key figures that characterise the Refused profile in United States.
35.3% are female, 64.7% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 36.4 |
| Estimated audience size | 435,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 12% |
Where the Refused audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~2K | 1.26× | |
| 02 | Mississippi | ~4K | 1.20× | |
| 03 | Louisiana | ~7K | 1.18× | |
| 04 | Virginia | ~10K | 1.17× | |
| 05 | Alaska | ~1K | 1.14× | |
| 06 | California | ~50K | 1.12× | |
| 07 | Maryland | ~8K | 1.12× | |
| 08 | Oregon | ~6K | 1.12× | |
| 09 | Oklahoma | ~5K | 1.12× | |
| 10 | Alabama | ~7K | 1.09× | |
| 11 | Minnesota | ~7K | 1.08× | |
| 12 | Pennsylvania | ~20K | 1.05× | |
| 13 | Georgia | ~10K | 1.05× | |
| 14 | Arkansas | ~4K | 1.04× | |
| 15 | Tennessee | ~9K | 1.03× | |
| 16 | South Carolina | ~7K | 1.02× | |
| 17 | New York | ~20K | 1.01× | |
| 18 | Illinois | ~10K | 1.01× | |
| 19 | Washington | ~9K | 1.01× | |
| 20 | New Mexico | ~2K | 1.01× | |
| 21 | Washington, District of Columbia | ~1K | 1.01× | |
| 22 | Florida | ~30K | 1.00× | |
| 23 | West Virginia | ~2K | 1.00× | |
| 24 | North Dakota | <1K | 1.00× | |
| 25 | Ohio | ~10K | 0.99× | |
| 26 | North Carolina | ~10K | 0.99× | |
| 27 | Michigan | ~10K | 0.99× | |
| 28 | Missouri | ~7K | 0.99× | |
| 29 | Kentucky | ~5K | 0.99× | |
| 30 | Connecticut | ~4K | 0.99× | |
| 31 | Arizona | ~9K | 0.98× | |
| 32 | Indiana | ~8K | 0.98× | |
| 33 | Kansas | ~3K | 0.98× | |
| 34 | Texas | ~40K | 0.97× | |
| 35 | Iowa | ~3K | 0.97× | |
| 36 | Idaho | ~2K | 0.97× | |
| 37 | Nebraska | ~2K | 0.97× | |
| 38 | Wisconsin | ~6K | 0.95× | |
| 39 | South Dakota | <1K | 0.95× | |
| 40 | Maine | ~1K | 0.94× | |
| 41 | Rhode Island | ~1K | 0.94× | |
| 42 | Nevada | ~4K | 0.92× | |
| 43 | Delaware | ~1K | 0.92× | |
| 44 | Vermont | <1K | 0.92× | |
| 45 | Montana | ~1K | 0.91× | |
| 46 | New Jersey | ~10K | 0.90× | |
| 47 | Massachusetts | ~8K | 0.89× | |
| 48 | New Hampshire | ~2K | 0.88× | |
| 49 | Colorado | ~6K | 0.87× | |
| 50 | Utah | ~3K | 0.84× |
The strongest cross-interests of the Refused audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Die Antwoord | Music & Radio | 306.85× | ||
| 02 | Fugazi | Music & Radio | 296.28× | ||
| 03 | Melvins | Music & Radio | 176.66× | ||
| 04 | Buckethead | Music & Radio | 138.19× | ||
| 05 | Dead Kennedys | Music & Radio | 131.52× | ||
| 06 | Babymetal | Music & Radio | 70.54× | ||
| 07 | Bayer 04 Leverkusen | Sports | 52.31× | ||
| 08 | Pixies | Music & Radio | 41.09× | ||
| 09 | Queens of the Stone Age | Music & Radio | 39.26× | ||
| 10 | Soundgarden | Music & Radio | 36.00× | ||
| 11 | Judas Priest | Music & Radio | 35.54× | ||
| 12 | Saw (franchise) | Movies & TV | 35.42× | ||
| 13 | The Hives | Music & Radio | 35.00× | ||
| 14 | Deftones | Music & Radio | 33.85× | ||
| 15 | Stone Temple Pilots | Music & Radio | 26.19× | ||
| 16 | Lily Allen | Music & Radio | 20.00× | ||
| 17 | Olivia Munn | Movies & TV | 20.00× | ||
| 18 | Patricia Arquette | Movies & TV | 20.00× | ||
| 19 | Will Poulter | Movies & TV | 20.00× | ||
| 20 | Christopher Walken | Movies & TV | 19.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.05× | |
| Spirituality | BALANCE | 1.60× | |
| Mindfulness | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.81× |
Refused has an estimated audience of 435,694 people in United States, concentrated in California and Texas.
35.3% of Refused fans are female, 64.7% are male, with an average age of 36.4 years.
Refused fans show strongest brand affinity for Die Antwoord (306.85×), Fugazi (296.28×), and Buckethead (138.19×) over the country average.
Refused fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Refused itself, the audience over-indexes on Fugazi (296.28×), Buckethead (138.19×), Melvins (176.66×), and Dead Kennedys (131.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Refused. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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