A data profile of the people who buy, follow and care about Desolated in United States — modelled from more than twelve digital signal sources. Desolated has an estimated audience of 1,139,338 people in United States.
The average Desolated fan in United States is 30.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Die Antwoord, Buckethead, Heaven Shall Burn, with strongest over-indexing on Die Antwoord (163.2× the country average).
Demographically, the Desolated audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Desolated fan in United States is more male, around 30.4 years old, with strong Tradition tendencies and a notable affinity for Die Antwoord.
The key figures that characterise the Desolated profile in United States.
27.8% are female, 72.2% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 30.4 |
| Estimated audience size | 1,139,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 45% | |
| 30-39 | 5% | |
| 40-49 | 15% | |
| 50+ | 4% |
of the worldwide Desolated audience comes from United States.
| Country | Share |
|---|---|
| United States | 53.1% |
| United Kingdom | 9.6% |
| India | 8.8% |
Where the Desolated audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~10K | 1.38× | |
| 02 | North Carolina | ~40K | 1.27× | |
| 03 | Oklahoma | ~20K | 1.24× | |
| 04 | Hawaii | ~6K | 1.24× | |
| 05 | California | ~200K | 1.21× | |
| 06 | Texas | ~100K | 1.20× | |
| 07 | Alabama | ~20K | 1.15× | |
| 08 | Georgia | ~40K | 1.13× | |
| 09 | Kentucky | ~20K | 1.13× | |
| 10 | South Dakota | ~3K | 1.13× | |
| 11 | Louisiana | ~20K | 1.12× | |
| 12 | Indiana | ~20K | 1.10× | |
| 13 | Alaska | ~3K | 1.10× | |
| 14 | Kansas | ~10K | 1.09× | |
| 15 | Arkansas | ~10K | 1.07× | |
| 16 | Virginia | ~30K | 1.04× | |
| 17 | South Carolina | ~20K | 1.04× | |
| 18 | Florida | ~80K | 1.03× | |
| 19 | Tennessee | ~20K | 1.03× | |
| 20 | Pennsylvania | ~40K | 1.02× | |
| 21 | Maryland | ~20K | 1.02× | |
| 22 | Ohio | ~40K | 1.01× | |
| 23 | West Virginia | ~6K | 1.01× | |
| 24 | Illinois | ~40K | 1.00× | |
| 25 | New Jersey | ~30K | 0.99× | |
| 26 | Missouri | ~20K | 0.98× | |
| 27 | Montana | ~3K | 0.98× | |
| 28 | North Dakota | ~2K | 0.98× | |
| 29 | Connecticut | ~10K | 0.97× | |
| 30 | Nebraska | ~6K | 0.97× | |
| 31 | Delaware | ~3K | 0.97× | |
| 32 | Arizona | ~20K | 0.96× | |
| 33 | New Mexico | ~6K | 0.96× | |
| 34 | Nevada | ~10K | 0.95× | |
| 35 | Michigan | ~30K | 0.93× | |
| 36 | Idaho | ~5K | 0.93× | |
| 37 | Rhode Island | ~3K | 0.93× | |
| 38 | Maine | ~4K | 0.91× | |
| 39 | Washington | ~20K | 0.90× | |
| 40 | Massachusetts | ~20K | 0.90× | |
| 41 | Iowa | ~9K | 0.89× | |
| 42 | New York | ~60K | 0.88× | |
| 43 | Utah | ~9K | 0.88× | |
| 44 | Vermont | ~2K | 0.86× | |
| 45 | Oregon | ~10K | 0.84× | |
| 46 | New Hampshire | ~4K | 0.84× | |
| 47 | Wisconsin | ~10K | 0.83× | |
| 48 | Washington, District of Columbia | ~3K | 0.82× | |
| 49 | Colorado | ~10K | 0.80× | |
| 50 | Minnesota | ~10K | 0.80× |
The strongest cross-interests of the Desolated audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heaven Shall Burn | Music & Radio | 403.85× | ||
| 02 | Die Antwoord | Music & Radio | 163.20× | ||
| 03 | August Burns Red | Music & Radio | 95.14× | ||
| 04 | Buckethead | Music & Radio | 75.45× | ||
| 05 | Melvins | Music & Radio | 53.42× | ||
| 06 | Babymetal | Music & Radio | 47.48× | ||
| 07 | The Smashing Pumpkins | Music & Radio | 46.38× | ||
| 08 | Ice Nine Kills | Music & Radio | 36.38× | ||
| 09 | Fugazi | Music & Radio | 34.87× | ||
| 10 | Deftones | Music & Radio | 26.15× | ||
| 11 | Kate Beckinsale | Movies & TV | 20.00× | ||
| 12 | Jessica Chastain | Movies & TV | 20.00× | ||
| 13 | Patricia Arquette | Movies & TV | 20.00× | ||
| 14 | Allison Janney | Movies & TV | 20.00× | ||
| 15 | Anna Faris | Movies & TV | 17.75× | ||
| 16 | Olivia Munn | Movies & TV | 16.90× | ||
| 17 | Chester Bennington | Music & Radio | 16.81× | ||
| 18 | Will Poulter | Movies & TV | 16.35× | ||
| 19 | Thrash metal | Music & Radio | 11.48× | ||
| 20 | Diane Keaton | Movies & TV | 5.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.58× | |
| Extroversion | THRILL | 1.50× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.56× | |
| Quality Awareness | PREMIUM | 0.65× | |
| Sustainability | BALANCE | 0.73× |
Desolated has an estimated audience of 1,139,338 people in United States, concentrated in California and Texas.
27.8% of Desolated fans are female, 72.2% are male, with an average age of 30.4 years.
Desolated fans show strongest brand affinity for Die Antwoord (163.2×), Buckethead (75.45×), and Heaven Shall Burn (403.85×) over the country average.
Desolated fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Desolated itself, the audience over-indexes on Buckethead (75.45×), Heaven Shall Burn (403.85×), August Burns Red (95.14×), and Kate Beckinsale (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Desolated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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