Grove Street Audience in United States

Grove Street has an estimated audience of 1,181,341 people in United States. 44.7% are female, 55.3% are male, average age 44.5. Top brand affinities: Finnair, Die Antwoord, AccuWeather, StubHub, Clint Eastwood.

Top brand affinities include Finnair, Die Antwoord, AccuWeather, with strongest over-indexing on Finnair (614.48× the country average). Demographically, the Grove Street audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Grove Street fans

Demographic split for Grove Street audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.5
Estimated audience size1,181,341

Audience persona

The typical Grove Street fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grove Street audience
BrandAffinityCategory
Finnair614.48×Travel & Leisure
Die Antwoord207.26×Music & Radio
AccuWeather14.6×Home & Garden
StubHub14.37×Travel & Leisure
Clint Eastwood11.62×Movies & TV
Heaven Shall Burn288.46×Music & Radio
DocuSign13.77×Technology & Electronics
OpenTable14.47×Food & Beverages
Flickr11.42×Internet & Social Media
Robert Pattinson13.45×Movies & TV
Idris Elba14.52×Movies & TV
Charles Leclerc18.48×Sports
Michelle Pfeiffer11.91×Movies & TV
Liam Neeson10.25×Movies & TV
Telegram13.27×Internet & Social Media
Choice Hotels16.5×Travel & Leisure
Aruba17.31×Travel & Leisure
Matt Damon11.6×Movies & TV
Rebecca Ferguson15.18×Movies & TV
GoDaddy13×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grove Street audience
TraitClusterScore
Need for SecurityCONSERVATISM1.79
Career OrientationPOWER1.76
Early Adopter MentalityPOWER1.67
DIY MentalityTHRILL1.56
PatriotismCONSERVATISM1.5
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Grove Street
CountryShare
United States62.8%
United Kingdom12.4%
Brazil3.4%

See Grove Street audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Grove Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.