Grove Street Audience in United States

Grove Street logo

Grove Street has an estimated audience of 1,181,341 people in United States. 44.7% are female, 55.3% are male, average age 44.5. Top brand affinities: Keene, New Hampshire, Mathcore, The Devil's Rejects, Google Home, Home equity.

Top brand affinities include Keene, New Hampshire, Mathcore, The Devil's Rejects, with strongest over-indexing on Keene, New Hampshire (614.48× the country average). Demographically, the Grove Street audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Grove Street fans

Demographic split for Grove Street audience in United States
MetricValue
Female44.7%
Male55.3%
Average age44.5
Estimated audience size1,181,341

Audience persona

The typical Grove Street fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grove Street audience
BrandAffinityCategory
Keene, New Hampshire614.48×Travel & Leisure
Mathcore15.95×Music & Radio
The Devil's Rejects20×Movies & TV
Google Home10.63×Technology & Electronics
Home equity3.03×Home & Garden
N1 road (South Africa)6.08×Travel & Leisure
Combat sport1.9×Sports
Arrietty16.85×Movies & TV
Iztacalco39×Travel & Leisure
Natural rubber2.34×Cars & Mobility
MK4.32×Music & Radio
The Historian15.09×Literature
Bank account2.26×Business & Career
Israel1.86×Travel & Leisure
HipsterPolitics & Society
Naperville, Illinois6.72×Travel & Leisure
Acoustic music3.38×Music & Radio
Riedel (glass manufacturer)18.51×Home & Garden
Superior Hiking Trail10.2×Travel & Leisure
Notre Dame Fighting Irish football3.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grove Street audience
TraitClusterScore
Need for SecurityCONSERVATISM1.79
Career OrientationPOWER1.76
Early Adopter MentalityPOWER1.67
DIY MentalityTHRILL1.56
PatriotismCONSERVATISM1.5
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Grove Street
CountryShare
United States62.8%
United Kingdom12.4%
Brazil3.4%

See Grove Street audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Grove Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.