Melbourne Cricket Ground Audience in United States

Melbourne Cricket Ground logo

Melbourne Cricket Ground has an estimated audience of 507,328 people in United States. 79.2% are female, 20.8% are male, average age 45.9. Top regions: California, Texas, New York. Top brand affinities: Tech News, Pro-Ject, Mangaka, Scorpio (comics), Nebraska Cornhuskers football.

The average Melbourne Cricket Ground fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tech News, Pro-Ject, Mangaka, with strongest over-indexing on Tech News (20× the country average). Demographically, the Melbourne Cricket Ground audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI

Demographics of Melbourne Cricket Ground fans

Demographic split for Melbourne Cricket Ground audience in United States
MetricValue
Female79.2%
Male20.8%
Average age45.9
Estimated audience size507,328

Audience persona

The typical Melbourne Cricket Ground fan in United States is more female, around 45.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Melbourne Cricket Ground in United States
RegionReachAffinity
California80,6901.45×
Texas44,5981.02×
New York36,0051.27×
Florida30,7550.9×
New Jersey20,5631.59×
Illinois19,4011.15×
Pennsylvania17,3491.02×
Virginia16,4461.33×
Georgia14,5830.93×
North Carolina13,9960.92×
Washington13,2161.3×
Massachusetts12,8211.28×
Ohio11,3620.73×
Arizona11,0581.07×
Maryland9,4571.08×
Michigan9,3290.7×
Colorado7,9881×
Indiana7,5890.82×
Tennessee7,5840.75×
Missouri6,1250.75×
Minnesota6,1140.84×
Oregon5,8391×
Wisconsin5,5670.73×
Connecticut5,2941.04×
Alabama5,2160.74×
South Carolina4,9330.65×
Louisiana4,8660.74×
Kansas4,4261.11×
Nevada4,0530.83×
Oklahoma3,6020.64×
Utah3,5470.78×
Kentucky3,4030.54×
Washington, District of Columbia2,9581.94×
Mississippi2,6530.63×
Iowa2,6410.63×
Hawaii2,2951.05×
Arkansas2,2100.53×
West Virginia1,7800.75×
Idaho1,7700.7×
Nebraska1,7670.69×
South Dakota1,7631.5×
New Hampshire1,6920.85×
Delaware1,6581.18×
New Mexico1,6480.65×
Alaska1,6391.51×
Rhode Island1,6341.01×
North Dakota1,6021.54×
Montana1,5481.1×
Maine1,5240.84×
Wyoming1,3291.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melbourne Cricket Ground audience
BrandAffinityCategory
Tech News20×Technology & Electronics
Pro-Ject6.54×Music & Radio
Mangaka6.33×Literature
Scorpio (comics)21.12×Literature
Nebraska Cornhuskers football4.27×Sports
Guys and Dolls16.13×Music & Radio
Combat sport1.58×Sports
Buying a House6.52×Home & Garden
University at Albany, SUNY20×Business & Career
Chili con carne7.07×Food & Beverages
UK garage4.77×Music & Radio
Stamp collecting4.06×Home & Garden
Winemaking3.27×Food & Beverages
3D printing1.81×Technology & Electronics
JDSU2.13×Business & Career
Staycation1.96×Home & Garden
Gujarati literature16.78×Literature
Monmouth County, New Jersey5.28×Travel & Leisure
Home staging2.73×Home & Garden
Personalised Gifts2.25×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melbourne Cricket Ground audience
TraitClusterScore
Early Adopter MentalityPOWER1.41
Risk AppetiteTHRILL1.22
SpiritualityBALANCE1.15
Sports ActivityPOWER1.12
PatriotismCONSERVATISM1.11
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Melbourne Cricket Ground
CountryShare
Australia48.9%
United States14.4%
United Kingdom5.1%

See Melbourne Cricket Ground audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Melbourne Cricket Ground have in United States?

Melbourne Cricket Ground has an estimated audience of 507,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Melbourne Cricket Ground fans?

79.2% of Melbourne Cricket Ground fans are female, 20.8% are male, with an average age of 45.9 years.

Which brands do Melbourne Cricket Ground fans like most?

Melbourne Cricket Ground fans show strongest brand affinity for Tech News (20×), Pro-Ject (6.54×), and Mangaka (6.33×) over the country average.

Where do Melbourne Cricket Ground fans live in United States?

Melbourne Cricket Ground fans in United States are most concentrated in California (reach 80,690), Texas (reach 44,598), and New York (reach 36,005). These three regions account for the largest share of the active audience.

What other brands do Melbourne Cricket Ground fans also like?

Beyond Melbourne Cricket Ground itself, the audience over-indexes on Pro-Ject (6.54×), Mangaka (6.33×), Scorpio (comics) (21.12×), and Nebraska Cornhuskers football (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melbourne Cricket Ground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.