Rascasse Audience Intelligence

Melbourne Cricket Ground Audience in United States

A data profile of the people who buy, follow and care about Melbourne Cricket Ground in United States — modelled from more than twelve digital signal sources. Melbourne Cricket Ground has an estimated audience of 507,328 people in United States.

#3805among POI in United States#3532in Sports

The average Melbourne Cricket Ground fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Die Antwoord, Giannis Antetokounmpo, Luka Dončić, with strongest over-indexing on Die Antwoord (135× the country average).

Demographically, the Melbourne Cricket Ground audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melbourne Cricket Ground fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Die Antwoord.

Category: Sports · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melbourne Cricket Ground profile in United States.

Audience size
507K
in United States
Gender
79.2%♀
20.8% male
Age
45.9
average years
Country rank
#36339
POI in United States
Fig. 01

Search interest · 12-month trend

+122%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melbourne Cricket Ground fans

79.2% are female, 20.8% are male, average age 45.9.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Melbourne Cricket Ground audience in United States
MetricValue
Female79.2%
Male20.8%
Average age45.9
Estimated audience size507,328
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Melbourne Cricket Ground audience in United States
Age bracketShare%
16-195%
20-2914%
30-3922%
40-4927%
50+32%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Melbourne Cricket Ground audience comes from United States.

Worldwide audience distribution share by country for Melbourne Cricket Ground
CountryShare
Australia48.9%
United States14.4%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melbourne Cricket Ground audience in United States is strongest.

Fig. 05

Top regions by affinity

Melbourne Cricket Ground fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.86×
02Washington~10K1.37×
03Washington, District of Columbia~2K1.37×
04New Jersey~20K1.28×
05Hawaii~3K1.19×
06Virginia~10K1.16×
07Massachusetts~10K1.13×
08Colorado~9K1.13×
09Nevada~6K1.13×
10New York~30K1.12×
11South Dakota~1K1.11×
12Vermont<1K1.10×
13Alaska~1K1.09×
14North Dakota~1K1.09×
15Illinois~20K1.07×
16Kansas~4K1.06×
17Oregon~6K1.04×
18New Hampshire~2K1.04×
19Montana~1K1.03×
20Arizona~10K1.01×
21Delaware~1K1.01×
22Rhode Island~2K0.99×
23Maryland~9K0.98×
24Pennsylvania~20K0.97×
25Connecticut~5K0.97×
26Utah~4K0.97×
27Idaho~2K0.97×
28Maine~2K0.96×
29Texas~40K0.95×
30West Virginia~2K0.95×
31New Mexico~2K0.94×
32Iowa~4K0.93×
33Nebraska~2K0.92×
34Florida~30K0.90×
35Georgia~10K0.90×
36Missouri~7K0.90×
37Minnesota~7K0.90×
38Mississippi~4K0.90×
39North Carolina~10K0.89×
40Arkansas~4K0.89×
41Wisconsin~7K0.88×
42Louisiana~6K0.87×
43Oklahoma~5K0.86×
44Indiana~8K0.85×
45Alabama~6K0.85×
46Tennessee~9K0.84×
47Kentucky~5K0.84×
48South Carolina~6K0.83×
49Ohio~10K0.81×
50Michigan~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Melbourne Cricket Ground, United States
0.81×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melbourne Cricket Ground audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melbourne Cricket Ground audience
#·InterestCategoryAffinity×
01Die AntwoordMusic & Radio135.00×
02Giannis AntetokounmpoSports26.85×
03Russell WestbrookSports26.28×
04Luka DončićSports20.76×
05DeMar DeRozanSports20.53×
06Kevin DurantSports20.52×
07Vin DieselMovies & TV20.27×
08Jessica ChastainMovies & TV20.00×
09Suki WaterhouseFashion & Accessoires20.00×
10Erin AndrewsSports20.00×
11Steffi GrafSports20.00×
12Tim DuncanSports19.58×
13Kate BeckinsaleMovies & TV19.07×
14Shaquille O'NealSports18.66×
15Thandie NewtonMovies & TV15.72×
16India national cricket teamSports11.64×
17Matthew StaffordSports11.32×
18Klay ThompsonSports9.82×
19San Francisco 49ersSports5.45×
20NBA playoffsSports3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melbourne Cricket Ground audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melbourne Cricket Ground audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Career OrientationPOWER1.45×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melbourne Cricket Ground audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
SustainabilityBALANCE0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melbourne Cricket Ground have in United States?

Melbourne Cricket Ground has an estimated audience of 507,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melbourne Cricket Ground fans?

79.2% of Melbourne Cricket Ground fans are female, 20.8% are male, with an average age of 45.9 years.

03

Which brands do Melbourne Cricket Ground fans like most?

Melbourne Cricket Ground fans show strongest brand affinity for Die Antwoord (135×), Giannis Antetokounmpo (26.85×), and Luka Dončić (20.76×) over the country average.

04

Where do Melbourne Cricket Ground fans live in United States?

Melbourne Cricket Ground fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Melbourne Cricket Ground fans also like?

Beyond Melbourne Cricket Ground itself, the audience over-indexes on Giannis Antetokounmpo (26.85×), Luka Dončić (20.76×), Russell Westbrook (26.28×), and Kate Beckinsale (19.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Melbourne Cricket Ground audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Melbourne Cricket Ground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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