Gamma Phi Beta Audience in United States

Gamma Phi Beta has an estimated audience of 373,796 people in United States. 63.6% are female, 36.4% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Bachelor of Business Administration, Stanford University, Beetlejuice, Pacific Rim (film), Urban Outfitters.

The average Gamma Phi Beta fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bachelor of Business Administration, Stanford University, Beetlejuice, with strongest over-indexing on Bachelor of Business Administration (47.06× the country average). Demographically, the Gamma Phi Beta audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of Gamma Phi Beta fans

Demographic split for Gamma Phi Beta audience in United States
MetricValue
Female63.6%
Male36.4%
Average age29.3
Estimated audience size373,796

Audience persona

The typical Gamma Phi Beta fan in United States is more female, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bachelor of Business Administration.

Top regions in United States

Top regions ranked by reach for Gamma Phi Beta in United States
RegionReachAffinity
California40,5880.99×
Texas32,4061.01×
Florida26,1181.03×
Michigan15,0791.54×
Georgia14,2311.24×
Illinois12,9921.04×
New York12,5080.6×
Virginia12,2441.34×
Missouri11,4501.9×
South Carolina11,3632.02×
Colorado11,2301.91×
Ohio11,1340.97×
Indiana11,0711.62×
Oklahoma9,7582.35×
Alabama9,6761.85×
Pennsylvania8,6110.68×
Kansas8,1882.78×
Washington7,2570.97×
North Carolina6,6140.59×
Wisconsin6,1781.1×
Arizona6,1710.81×
New Jersey5,8560.62×
Kentucky5,7281.22×
Minnesota5,5201.03×
Iowa5,3731.74×
Massachusetts5,3420.73×
Nebraska4,7032.51×
Louisiana4,6720.97×
Maryland4,5240.7×
Tennessee3,9870.53×
Connecticut3,8221.02×
Oregon3,4470.8×
Nevada2,5810.71×
Arkansas2,4800.81×
Mississippi1,8060.59×
Idaho1,6770.89×
Delaware1,6231.57×
North Dakota9071.18×
Washington, District of Columbia8650.77×
Utah6600.2×
Hawaii4070.25×
New Hampshire4020.27×
West Virginia3800.22×
New Mexico3700.2×
Rhode Island3670.31×
South Dakota3490.4×
Maine3230.24×
Montana2830.27×
Vermont2760.42×
Wyoming2630.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gamma Phi Beta audience
BrandAffinityCategory
Bachelor of Business Administration47.06×Business & Career
Stanford University21.14×Business & Career
Beetlejuice5.6×Movies & TV
Pacific Rim (film)24.56×Movies & TV
Urban Outfitters7×Shopping
Planet Fitness3.99×Sports
Mad Men16.66×Movies & TV
Kia Sportage20×Cars & Mobility
Boeing15.66×Cars & Mobility
Zac Efron8.26×Movies & TV
Shailene Woodley13.87×Movies & TV
Shipley Do-Nuts17.2×Food & Beverages
Diaper bag5.33×Kids & Family
Natural skin care5×Beauty & Wellness
Altar'd State11.09×Shopping
Graffiti6.33×Arts & Culture
Museum of Modern Art8.56×Arts & Culture
Metropolitan Museum of Art9.74×Arts & Culture
Monica Bellucci10.57×Movies & TV
Non-fiction books5.35×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gamma Phi Beta audience
TraitClusterScore
Early Adopter MentalityPOWER1.64
Community OrientationOPEN1.59
LGBTQ+ IdentityOPEN1.15
Pet OwnershipJOY1.08
Luxury OrientationPREMIUM1.07
Price SensitivityPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Gamma Phi Beta
CountryShare
United States91.4%
Canada6.2%
India0.4%

See Gamma Phi Beta audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Gamma Phi Beta have in United States?

Gamma Phi Beta has an estimated audience of 373,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Gamma Phi Beta fans?

63.6% of Gamma Phi Beta fans are female, 36.4% are male, with an average age of 29.3 years.

Which brands do Gamma Phi Beta fans like most?

Gamma Phi Beta fans show strongest brand affinity for Bachelor of Business Administration (47.06×), Stanford University (21.14×), and Beetlejuice (5.6×) over the country average.

Where do Gamma Phi Beta fans live in United States?

Gamma Phi Beta fans in United States are most concentrated in California (reach 40,588), Texas (reach 32,406), and Florida (reach 26,118). These three regions account for the largest share of the active audience.

What other brands do Gamma Phi Beta fans also like?

Beyond Gamma Phi Beta itself, the audience over-indexes on Stanford University (21.14×), Beetlejuice (5.6×), Pacific Rim (film) (24.56×), and Urban Outfitters (7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gamma Phi Beta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.