Rascasse Audience Intelligence

Atlanta Hawks Fan Demographics in United States

Atlanta Hawks has an estimated audience of 11.5M people in United States.

#35among Basketball in United States
#64among teams in United States#238in Sports

The average Atlanta Hawks fan in United States is 29.6 years old, more male, and lives primarily in Georgia.

By number of fans, Atlanta Hawks ranks #20 among the 30 NBA teams in United States.

Its fans are 1.0 years younger than the group average of 30.6.

Compared with the other 29 NBA teams, Atlanta Hawks fans stand out for their interest in Afrobeat, Braid and Long hair.

In Q2/2026, search interest was +105.8% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: March, April and November account for 43% of the year's searches, September is the quietest month.

Most fans live in Georgia, Florida, California.

Top affinities include Minnesota Timberwolves, Chris Paul, Memphis Grizzlies, with strongest over-indexing on Minnesota Timberwolves (8.53× the country average).

Demographically, the Atlanta Hawks audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

The typical Atlanta Hawks fan in United States is more male, around 29.6 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota Timberwolves.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.5M
in United States
Gender
42.3%♀
57.7% male
Age
29.6
average years
Country rank
#3045
among all objects in United States
Fig. 01

Search interest · 12-month trend

+106%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Atlanta Hawks fans

42.3% are female, 57.7% are male, average age 29.6.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Atlanta Hawks audience in United States
MetricValue
Female42.3%
Male57.7%
Average age29.6
Estimated audience size11.5M
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Atlanta Hawks audience in United States
Age bracketShare%
16-2453%
25-3419%
35-4412%
45-549%
55+7%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Atlanta Hawks audience comes from United States.

Worldwide audience distribution share by country for Atlanta Hawks
CountryShare
United States62.8%
Brazil5.0%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Atlanta Hawks fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~6M15.60×
02Alabama~500K2.63×
03South Carolina~300K1.57×
04Mississippi~100K1.45×
05Tennessee~300K1.27×
06Florida~800K1.10×
07North Carolina~400K1.06×
08Louisiana~200K1.01×
09Ohio~400K0.88×
10Illinois~400K0.81×
11Washington, District of Columbia~20K0.80×
12Michigan~300K0.79×
13Maryland~200K0.78×
14New York~500K0.76×
15Arkansas~80K0.76×
16Massachusetts~200K0.75×
17Nevada~80K0.74×
18Virginia~200K0.73×
19Indiana~200K0.73×
20Kentucky~100K0.73×
21Delaware~20K0.73×
22Oklahoma~100K0.71×
23New Jersey~200K0.68×
24Wisconsin~100K0.68×
25Pennsylvania~300K0.67×
26Rhode Island~20K0.67×
27Texas~500K0.66×
28Arizona~200K0.66×
29Connecticut~80K0.63×
30Hawaii~30K0.62×
31California~800K0.58×
32Colorado~100K0.57×
33Minnesota~100K0.56×
34Missouri~100K0.55×
35Iowa~60K0.53×
36Maine~20K0.53×
37New Hampshire~20K0.52×
38West Virginia~30K0.51×
39Kansas~50K0.50×
40Oregon~70K0.48×
41New Mexico~30K0.47×
42North Dakota~10K0.47×
43Vermont~10K0.46×
44Montana~20K0.44×
45Alaska~10K0.44×
46Nebraska~30K0.43×
47South Dakota~10K0.43×
48Utah~50K0.42×
49Washington~100K0.40×
50Idaho~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Atlanta Hawks, United States
0.35×1.00×15.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Atlanta Hawks audience vs. the country average
#·InterestCategoryAffinity×
01Minnesota TimberwolvesSports8.53×
02Chris PaulSports7.76×
03Memphis GrizzliesSports7.27×
04Indiana PacersSports6.89×
05WNBASports6.57×
06Carmelo AnthonySports6.32×
07Washington WizardsSports6.20×
08Los Angeles ClippersSports6.02×
09Hair ExtensionsBeauty & Wellness5.86×
10Phoenix SunsSports5.71×
11New York KnicksSports5.70×
12Caitlin ClarkSports5.23×
13Brooklyn NetsSports5.11×
14AfrobeatMusic & Radio4.66×
15Houston RocketsSports4.49×
16BraidHome & Garden4.05×
17Long hairBeauty & Wellness3.88×
18WigBeauty & Wellness3.27×
19SpotifyInternet & Social Media2.00×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Atlanta Hawks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Atlanta Hawks audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.62×
Early Adopter MentalityPOWER1.48×
Social Media UsageJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Atlanta Hawks audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
Community OrientationOPEN0.67×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Atlanta Hawks over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/atlanta-hawks-13199” · Methodology